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Starting in 1996,
Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the
Wayback Machine after an embargo period.
Starting in 1996,
Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the
Wayback Machine after an embargo period.
The Wayback Machine - https://web.archive.org/web/20110606053806/http://promomagazine.com:80/
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Making the Most of Live Events: Building Attendance, Generating Leads, Keeping in Touch
As summer gets underway, marketers are putting the final polish on plans for live events, including sponsorship activations, vehicle tours and street stunts. To make sure it all goes off without a hitch and to get the most return on an investment in experiential marketing, the Chief Marketer and Promo experts offer tips and takeaways for maximizing attendance, collecting personal data and following up after the event.
Register for the 15 minute Webcast
MORE NEWS
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ON THE SPOT
Consumer packaged goods giant P&G; has indicated a desire to source 10% of its sales online. Given that it currently sources less than 1%, that sounds like an aggressive goal but one that it is putting its formidable resources against delivering. Many other CPG companies from Kraft, J&J; and General Mills to Pinnacle Foods are placing a strategic imperative on the etailing selling space.
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FEATURED COLUMNISTS/OPINIONS
COMMUNITY Thoughts and opinions from PROMO editors & columnists.
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