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Catalog Critique: Grading a health education cataloger's creativeJourneyworks Publishing specializes in multicultural health education and health promotion materials. It sells via catalog primarily to public health...
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FROM THE MAGAZINE
April 2011MCM OUTLOOK: 6 Trends for 2011Advancing technologies, shifting consumer shopping patterns and priorities, and new economic realities are all fast changing the way multichannel retailers... By Philippe Graner and Ken Lane Is your contact strategy in crisis?Being proactive is a big buzz phrase in our industry. But many direct marketers continue to engage in practices that seriously undermine the effectiveness... By Curt Barry How to:leverage barcode technologyBarcoding technology can help streamline processes and reduce costs in warehouse fulfillment operations. But in many cases, even large multichannel merchants.. By Mark Amtower Should you be selling to the government now?If you have heard me speak anywhere in the past 20 years, you've heard me singing the praises of doing business with the government. Business-to-government...
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