SWEEPSTAKES, GAMES & CONTESTS
Missions, Leader Boards, News Feeds Style �Rio� Sweeps SiteUniversal Studios �Make Your Way to Rio� sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features.... |
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LATEST RESEARCH
IAB Releases Proposed Guideline for In-game Ad Measurement
Advertising Bureau yesterday released proposed guidelines for in-game advertising measurement and opened a public comment period...
In-Game Ads to Hit $1B in Five Years: Forecast
Media analyst firm Screen Digest predicts that the increasing audience and reach of video games will fuel brand interest in integrating with electronic play over the next five years...
Sweepstakes Archive
Offering 300,000 Prize Miles Tips Players to Other AA Services
The month-long promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles � at least for a bit. The sweeps, which began May 3, marks American�s largest promotion to date and with the price of airline tickets rising by the day, the thought of possibly winning 300,000 miles is pretty enticing. ...
Missions, Leader Boards, News Feeds Style �Rio� Sweeps Site
Universal Studios �Make Your Way to Rio� sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features....
Kraft Talks Cheese, Communities and ROI
Kraft finds success in its "Tuesday Night Tickets" promotion with American Singles and Minor League Baseball, and building an online community around cream cheese. ...
A Slice of Pizza, Topped with Adult Swim
Pizza Hut and the late-night television network, Adult Swim, can expect some pretty kooky video submissions, as entrants in the �Fan-Made Contest� are asked to play out their favorite pizza moments on video. Those videos are being submitted to Adultswim.com/fanmade with the favorite appearing in a customer commercial for Pizza Hut this summer. The winner also gets an all-expense paid trip to watch the spot be filmed....
Wrangler Goes to its Customers for the Next New Jean Design
Wrangler is going back to its roots with a jean design competition that wraps up with the winner�s project appearing as part of the �Next Blue� jean collection launching this fall....
OnStar Offers Car Giveaway with Push-button Ease
OnStar�s in-vehicle service is channel for sweepstakes to reactivate former users...
Wise Builds Database With Annual Online Sweeps
Living up to its name, Wise Foods is following the wise old saying "If it ain't broke, don't fix it" when it comes to its sweepstakes strategy....
Papa Gino's Sweeps Boosts Data Collection
A quick way to add quality names to your loyalty program database is to run a sweeps with a rock-solid match between the prize and the appropriate demographic....
Spending up by a Nose
Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry...
Cheez Doodles UGC Contest Lets Kids Interact with Mascots via Augmented Reality
Snack maker Wise Foods is hoping to drum up some viral excitement for its Cheez Doodles brand among teens and young adults with a campaign and contest that uses a technology known as augmented reality to get a trio of animated cheese puffs to rock out....
