PREMIUMS & INCENTIVES
As the Competition Heats Up, Group Buying Platforms Work on LoyaltyNow that the daily deals business has gone into overdrive, companies like Groupon, Living Social and Eversave are figuring out ways to step away from the pack by offering more attractive deals for consumers and driving loyalty for merchants.... |
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Premium & Incentives Archive
As the Competition Heats Up, Group Buying Platforms Work on Loyalty
Now that the daily deals business has gone into overdrive, companies like Groupon, Living Social and Eversave are figuring out ways to step away from the pack by offering more attractive deals for consumers and driving loyalty for merchants....
Corona Hides Codes in Pack to Run Up Summer Sales
Summertime equals beer and Corona Extra wants there to be plenty to go around. And, so, it has begun what it is calling its largest retail promotion to date for its Corona Extra and Corona Light brands. ...
High Tech, Personalization Let Citi Refresh ThankYou Rewards Program
A new card lets users apply Citi rewards points toward anything they can buy with a credit card, just by pushing a button...
First Class to no Class: Learning Loyalty from a Flight Attendant
No matter how much time and effort marketers pour into setting their loyalty program�s communications cadence or building the perfect awards structure, any earned brand loyalty can quickly disappear with one bad customer interaction. This reality hit me recently as I lived it�all because an airline moved me to first class. ...
Groupon Meets and Greets via Sponsorships
Groupon, the social coupon guru offering daily deals, is flexing its muscles through a number of sponsorships, including its recent appearance at the James Beard Foundation Awards, considered the Oscars of the food world. Another, much larger deal, now in the planning stages, is Groupon�s title sponsorship of the �Taste of DC,� a major event featuring local restaurants....
Waking the Sleeping Beauty: Chivas
Chivas Regal is a brand that has an aging consumer, and without a strong marketing focus to bring in new, younger customers, sales diminished. So parent company Pernod Ricard has reinvested in the spirit, and last month began an integrated campaign to attract young men with a relatable theme that dates back to the day in 1801 when James and John Chivas laid down the first casks of the fine Scotch whiskey: brotherhood....
Offering 300,000 Prize Miles Tips Players to Other AA Services
The month-long promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles � at least for a bit. The sweeps, which began May 3, marks American�s largest promotion to date and with the price of airline tickets rising by the day, the thought of possibly winning 300,000 miles is pretty enticing. ...
Frito-Lay Thanks Fans for Record �Likes� after NYC Live Event
A highly integrated Facebook promotion run for a few days last month by Frito-Lay was very productive in drawing likes to the brand�s Facebook page: 1.5 million new likes in the space of 24 hours on April 11, reportedly a new standard, according to Guinness World Records. And as thank you, on April 29 Frito-Lay offered those fans a Facebook thank-you, in the form of a digital coupon for a free $4 bag of chips....
New Research on Manufacturer and Retailer Rebate Programs
Rebate programs are a large part of the marketing mix for both retailers and manufacturers. A new study has found that 50% of retailers and almost half (48%) of manufacturers use the programs as part of their customer loyalty and promotions mix....
Promotional Product Ideas for Seniors
So you�re in the hunt for promotional products suitable for seniors. A list pulled from a conversation on Linkedin among industry professionals searching for just such items turned up the following:...
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External Resources
Incentive Marketing Association: IMA�s primary purpose is to increase corporate America's use of incentives. Its ultimate objective is to expand its customer base by promoting the use of incentives through customer education, and a professional, mainstream media campaign designed to reach decision-makers in corporate America.
Advertising Specialty Institute: ASI serves distributors and suppliers in the promotional products industry.
Promotional Products Association International: PPAI is a trade organization for suppliers and distributors in the promotional products industry.
Society of Incentive & Travel Executives: SITE is an international, not-for-profit, professional association that provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business.
