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Chief Marketer Webinars

Chief Marketer Essentials Webinar Series

The Chief Marketer Network Marketing Essentials Webinar Series:
Brought to you by the editors of the Chief Marketer Network

Social Media
Social Marketing Tips and Traps Sponsored by Buddy Media
Prospecting: How to Acquire Fresh Customers in a New Marketing World

Mobile Marketing
Mobile Marketing: A Map of the Terrain
Mobile Marketing: Text Message Basics
Mobile Marketing: Smartphone App Basics

Database Marketing
Database: An Introduction to Marketing Databases
Database: Data Enhancement - Bigger, Stronger and Smarter
Database: Cleanliness is Next to Profitability

Direct Mail
PURLS: A Primer on Personalized URLs
Catalog: Keeping Catalogs Relevant in a Digital Age

Email Marketing
E-Mail Metrics: Tips for Building Your Email List Organically Sponsored by Strongmail
E-Mail Creative: Best Practices for Optimizing Response Sponsored by Silverpop
E-Mail Interaction: Tactics to Increase Clicks Sponsored by Silverpop
E-Mail Metrics: What�s Important, What�s Not & Why

Upcoming Webinars:

All of Chief Marketer's webinars are FREE and available on-demand for up to one year after the run date.

Mastering Online Presentation Skills 

Join Wayne Turmel, president of GreatWebMeetings.com, as he discusses some of the best practices of great online presentations...

Build Email Marketing Momentum: Optimizing Productivity, Design and ROI  

Hear Tina Stewart and Michele Doyle of Lyris share how streamlining campaign development and deployment, and creating elegant email design and analytical processes will boost your ROI...

Getting C-Suite Buy-In for Your Marketing Tech Purchases 

A recent study from Forrester Research shows that marketing technology for campaign management, mobile, and search engine optimization are high on marketers� wish lists...

Webinar: Increase the Impact of your Marketing Campaigns with Video 

Join us as we show how companies like Reebok, Phillips, PGi and more are using video to drive awareness, leads and to increase the stickiness of their site. You�ll learn tips and tricks for adding video to your SEO and social media strategy as well as for producing and publishing video content...

Post-Click Optimization for Higher Online Marketing ROI 

See what leading organizations are doing to make their media spend more effective, lower their cost per acquisition and improve their results from email, paid search, social and display programs...

Webinar: Online Presentations That Resonate 

Hear pioneer presentation innovator Nancy Duarte, CEO of Duarte Design, demonstrate a new way of structuring presentations that helps the presenter create a human connection with audiences...

National Geographic School Publishing's Approach to Customer Service 

Join us for a real-world case study view of how CDS Global customer National Geographic School Publishing places customers first without sacrificing quality...

Email Deliverability 2010: What�s New, What�s True 

Deliverability has always been a concern for email marketers� and the constantly changing landscape makes it harder than ever to ensure great delivery of your email campaigns...

Triggered Emails: How Merchants Successfully Automate Email Campaigns 

Attend this free Webinar to learn how companies are supplementing their broadcast and targeted email programs with automated emails that dramatically increase revenue from a very low volume of messages...

The Crawl, Walk and Run of Lead Scoring 

Wednesday, June 9, 2010 at 2:00pm ET | Do you want to turn more prospects into profits? Attend the webinar �The Crawl, Walk and Run of Lead Scoring� and discover how you can make smart business decisions about your leads by identifying your best prospects...

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COMMUNITY Thoughts and opinions from MultiChannel Merchant editors & columnists.

Blog: Beth Negus

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