Bandai Namco’s Purpose
Bandai Namco exists to share dreams, fun and inspiration with people around the world.
Connecting people and societies in the enjoyment of uniquely entertaining products and services,
we’re working to create a brighter future for everyone.
What We Do
With IP (characters and other intellectual property) at the core of our business,
we deliver deep and lasting, quality content and diverse
entertainment to fans around the world
through home console games, network contents, ASOBI Entertainment
and license business.
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VIDEO GAME
We are actively releasing a wide variety of titles leveraging the characteristics and strengths of various home video game consoles.
We are delivering to the world a wide range of game genres based on our robust portfolio of IPs, with titles such as “Mobile Suit Gundam” and the “Tales of” series. Customers will also find many games that appeal to a broader audience, such as the Japanese drum-based rhythm game, “Taiko no Tatsujin” series, the fighting game being enjoyed by fans around the world in the esports scene, the “TEKKEN” series, and the highly acclaimed, dark fantasy world of “ELDEN RING” (Japan published under FromSoftware Inc. / all other regions published under Bandai Namco Entertainment).
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NETWORK CONTENTS
We are promoting a large portfolio of contents worldwide, utilizing the worldview of our unique and appealing IPs, such as “DRAGON BALL” and “THE IDOLM@STER” series, to be enjoyed on mobile and PC.
We are connecting fans and creating excitement that can only be found through online contents with notables such as the smartphone game app, “DRAGON BALL Z Dokkan Battle” and “ONE PIECE Bounty Rush,” both enjoyed by players around the world. Also, “THE IDOLM@STER Gakuen,” the newest title of “THE IDOLM@STER” series, is loved by many fans and have received stellar reviews for the music and the gameplay in raising the many unique idols.
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ASOBI ENTERTAINMENT
We are providing services that can enrich lifestyles by creating new forms of entertainment that are not limited to what is considered traditional within the game business.
We are creating digital and physical forms of entertainment using our extensive line of resources such as the “MIRAIKEN studio” where various of our IPs are brought to life through the use of xR technologies, the music site, “Bandai Namco Game Music,” where we offer a robust line-up of Bandai Namco Group original game music along with original music developed by “ASOBINOTES,” and the live streaming platform, “ASOBI STAGE,” where we stream events and concerts of various IPs online in real-time.
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LICENSE BUSINESS
We leverage the many IPs we own, such as “PAC-MAN,” “THE IDOLM@STER” series, “Taiko no Tatsujin,” “TEKKEN,” “Tales of” series, or “IDOLiSH7,” as part of our licensing business to maximize the value of the IPs and further strengthen our connection with fans around the world.
International Offices
Please visit our regional website for more information on each region's products and services.
Please visit our regional website for more information on each region's products and services.
Press
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CEO Message
Under Bandai Namco Group’s Purpose, “Fun for All into the Future,” and our Vision of “Connect with Fans,” and with a focus on IP, Bandai Namco Entertainment is expanding the global entertainment business centered around games.
We will continue to maximize the value of our IP and deliver experiences that exceed the expectations of our fans around the world through high-quality and long-lasting content and multifaceted entertainment.
In the Mid-term Plan that began in the fiscal year ending March 2026, we have identified promoting the game portfolio, strengthening our development capabilities, and expanding and pursuing new initiatives in IP-based businesses as key strategies, and we are working to reinforce the foundations of both our game business and IP business.
In the core game business, we have established clear investment areas and priorities to build a stronger portfolio capable of creating hit titles. Along with strengthening our development platform, including the in-house game engine SOL-AVES, we are enhancing collaboration with partner companies whose strengths complement ours, and further building the development capabilities that enable sustainable growth.
We are also deepening our IP axis strategy, which aims to maximize the value of IP created from our games. Through initiatives such as our licensing business, we will take on challenges across a wide range of entertainment fields that extend beyond the games business. At the same time, we will continue activities outside our core business to expand our “connection” with society through IP.
Over the years, we have engaged sincerely with numerous IPs and fans, gaining a deep understanding of their value and what they represent while expanding their potential. This accumulated engagement has become our driving force.
And it is the dedication of each employee that supports these challenges. By focusing on delivering results and speed, and by valuing our “connection with fans” above all else, we will continue bringing excitement to fans around the world.
Nao Udagawa
President & CEO
Bandai Namco Entertainment Inc.
