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Origin and history of advert

advert(v.)

mid-15c., averten "to turn (something) aside" (the mind, the attention, etc.), from Old French avertir (later advertir) "to turn, direct; turn aside; make aware, inform" (12c.), from Latin advertere "turn toward, turn to," from ad "toward" (see ad-) + vertere "to turn" (see versus). The -d- was restored in English 16c. Especially in speaking or writing, "turn to (a topic) abruptly and plainly" (18c.). Related: Adverted; adverting.

advert(n.)

"paid public notice," by 1860, colloquial shortening of advertisement, from the print abbreviation, which is attested by 1855.

also from 1860

Entries linking to advert

advertisement(n.)

early 15c., "written statement calling attention to (something), public notice" (of anything, but often of a sale); from Old French avertissement (15c., later respelled pedantically as advertissement, a change rejected in French but accepted in English), from stem of avertir "to turn, direct, make aware" (see advertise). Meaning "public notice (usually paid) in a newspaper or other publication," the main modern sense, emerged 1580s and was fully developed by 18c.; later extended to Web sites.

Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetick. Promise, large promise, is the soul of an advertisement. I remember a washball that had a quality truly wonderful—it gave an exquisite edge to the razor! ... The trade of advertising is now so near to perfection that it is not easy to propose any improvement. [Johnson, "The Idler," Jan. 20, 1758]
versus(prep.)

mid-15c., in legal phraseology, denoting action of one party against another, from Latin versus "turned toward or against," past participle of vertere "to turn" (from PIE root *wer- (2) "to turn, bend").

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advertise
early 15c., advertisen, "to take notice of" (a sense now obsolete), from Old French advertiss-, present-participle stem of advertir (earlier avertir) "make aware, call attention, remark; turn, turn to" (12c.), from Latin advertere "to direct one's attention to; give heed," litera
attend
c. 1300, "be subject to" (obsolete); early 14c., "direct one's mind or energies" (archaic), from Old French atendre "to expect, wait for, pay attention" (12c., Modern French attendre) and directly from Latin attendere "give heed to," literally "to stretch toward," from ad "to, to
hang
a fusion of Old English hon "suspend" (transitive, class VII strong verb; past tense heng, past participle hangen), and Old English hangian "be suspended" (intransitive, weak, past tense hangode); also probably influenced by Old Norse hengja "suspend," and hanga "be suspended." A
flyer
also flier, mid-15c., "that which flies, thing or creature that flies," agent noun of fly (v.1). Meaning "something that goes fast" is from 1795. Meaning "speculative investment, financial venture" is from 1846 (on the notion of a "flying leap"). Meaning "small handbill or fly-sh
name
"word by which a person or thing is denoted," Old English nama, noma "name, reputation," from Proto-Germanic *naman- (source also of Old Saxon namo, Old Frisian nama, Old High German namo, German Name, Middle Dutch name, Dutch naam, Old Norse nafn, Gothic namo "name"), from PIE r
mane
"growth of long hair on the back of the neck and shoulders," characteristic of the horse, lion, and some other animals, Old English manu "mane of a horse," from Proto-Germanic *mano (source also of Old Norse mön, Old Frisian mana, Middle Dutch mane, Dutch manen, Old High German m
amen
Old English, from Late Latin amen, from Ecclesiastical Greek amen, from Hebrew amen "truth," used adverbially as an expression of agreement (as in Deuteronomy xxvii.26, I Kings i.36), from Semitic root a-m-n "to be trustworthy, confirm, support." Compare similar use of Modern Eng
mean
"intend, have in mind;" Middle English mēnen, from Old English mænan "intend (to do something), plan; indicate (a certain object) or convey (a certain sense) when using a word," from Proto-West Germanic *menjojanan (source also of Old Frisian mena "to signify," Old Saxon menian "
appeal
early 14c., appelen, originally in the legal sense, to "call" to a higher judge or court, from Anglo-French apeler "to call upon, accuse," Old French apeler "make an appeal" (11c., Modern French appeler), from Latin appellare "to accost, address, appeal to, summon, name," iterati
suggest
1520s, "place before another's mind; put forward a proposition," from Latin suggestus, past participle of suggerere "bring up, bring under, lay beneath; furnish, afford, supply; prompt" (see suggestion). The meaning "act so as to call up the idea of (something else); introduce to

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