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Origin and history of advertence

advertence(n.)

late 14c., "attention, heed, act of calling attention to," from Old French avertence, avertance, from Late Latin advertentia "attention, notice," abstract noun from past participle stem of advertere "direct one's attention to; give heed," literally "to turn toward" (see advertise).

also from late 14c.

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advertise(v.)

early 15c., advertisen, "to take notice of" (a sense now obsolete), from Old French advertiss-, present-participle stem of advertir (earlier avertir) "make aware, call attention, remark; turn, turn to" (12c.), from Latin advertere "to direct one's attention to; give heed," literally "to turn toward," from ad "to, toward" (see ad-) + vertere "to turn" (see versus).

The transitive sense of "give notice to others, inform, warn; make clear or manifest" (mid-15c.) is by influence of advertisement; the specific commercial meaning "call attention to goods for sale, rewards, etc." emerged by late 18c. Compare advert (v.) "turn (someone's) attention to." Related: Advertised; advertising.

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    regard
    mid-14c., "a consideration; a judgment," from Old French regard, regart, from regarder "take notice of," from re-, here perhaps an intensive prefix, + garder "look, heed," from a Germanic language (see guard (n.)). Meanings "a look, appearance; respect, esteem, favor, kindly feel
    atone
    1590s, "be in harmony, agree, be in accordance," from adverbial phrase atonen (c. 1300) "in accord," literally "at one," a contraction of at and one. It retains the older pronunciation of one. The meaning "make up (for errors or deficiencies)" is from 1660s; that of "make reparat
    resolve
    late 14c., resolven, "melt, dissolve, reduce to liquid; separate into component parts; alter, alter in form or nature by application of physical process," " intransitive sense from c. 1400; from Old French resolver or directly from Latin resolvere "to loosen, loose, unyoke, undo;
    bias
    1520s, "oblique or diagonal line," from French biais "a slant, a slope, an oblique," also figuratively, "an expedient, means" (13c., originally in Old French a past-participle adjective, "sideways, askance, against the grain"), a word of unknown origin. Probably it came to French
    mafia
    1875, from Italian Mafia "Sicilian secret society of criminals" (the prevailing sense outside Sicily), earlier, "spirit of hostility to the law and its ministers." A member is a mafioso (1870), fem. mafiosa, plural mafiosi, and this may be the older word in this sense. Arabic is
    Sabbath
    Middle English sabat, from Old English sabat "seventh day of the week in the Jewish calendar; Saturday" as observed by the Jews as a day of rest from secular employment and of religious observance, from Old French sabat and directly from Latin sabbatum, from Greek sabbaton, from
    negotiation
    early 15c., negotiacioun, "a dealing with people, trafficking," from Old French negociacion "business, trade," and directly from Latin negotiationem (nominative negotiatio) "business, traffic," noun of action from past participle stem of negotiari "carry on business, do business,
    exorcism
    early 15c., "a calling up or driving out of evil spirits," from Late Latin exorcismus, from Greek exorkismos "administration of an oath," in Ecclesiastical Greek, "exorcism," from exorkizein "exorcise, bind by oath," from ex "out of" (see ex-) + horkizein "cause to swear," from h
    presume
    late 14c., presumen, "to take upon oneself, to take liberty," also "to take for granted, believe or accept upon probable evidence, presuppose," especially overconfidently, from Old French presumer (12c.) and directly from Latin praesumere "anticipate," in Late Latin, "assume," fr
    pastoral
    early 15c., "of or pertaining to shepherds or the life of a shepherd," from Old French pastoral (13c.) and directly from Latin pastoralis "of herdsmen, of shepherds," from pastor "shepherd" (see pastor (n.)). Meaning "of or pertaining to a Christian pastor or his office" is from

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