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Stories about generative AI technology.

Phil Rogers speaking during Embracer's latest AGM
Business
Embracer CEO acknowledges AI concerns but says the tech can become a catalyst for creativity (and profit)Embracer CEO acknowledges AI concerns but says the tech can become a catalyst for creativity (and profit)
byChris Kerr
Sep 24, 2025
1 Min Read
A group of warriors prepare to fight inside a cavern in The Elder Scrolls Online
Business
New Elder Scrolls Online co-lead says studio 'really doesn't use' generative AINew Elder Scrolls Online co-lead says studio 'really doesn't use' generative AI
byDiego Argüello
Sep 17, 2025
1 Min Read
An African American woman looks at a laptop in frustration.
Business
Devs are more worried than ever that generative AI will lower the quality of games
Devs are more worried than ever that generative AI will lower the quality of games
Sep 16, 2025
|
1 Min Read
byBryant Francis, Senior Editor
Lara Croft wielding two handguns in Tomb Raider IV-VI Remastered
Production
Aspyr Media accused of using AI to replicate Lara Croft performance in Tomb Raider remasters
Aspyr Media accused of using AI to replicate Lara Croft performance in Tomb Raider remasters
Sep 11, 2025
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1 Min Read
byChris Kerr, Senior Editor, News
A slate of different Roblox characters pose together
Business
Roblox wants to 'empower' creators with AI-based tools
Roblox wants to 'empower' creators with AI-based tools
Sep 9, 2025
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1 Min Read
byDiego Argüello, Contributing Editor, News
A screenshot from the Stormgate trailer showing an explore and their robot companion inspecting a hologram
Production
Frost Giant boss Tim Morten claims generative AI can help devs realize their 'grand vision'
Frost Giant boss Tim Morten claims generative AI can help devs realize their 'grand vision'
Sep 4, 2025
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1 Min Read
byChris Kerr, Senior Editor, News
The King logo on an orange background
Business
Report: King's leadership is 'skeptic' about Microsoft's AI mandate
Report: King's leadership is 'skeptic' about Microsoft's AI mandate
Aug 27, 2025
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1 Min Read
byDiego Argüello, Contributing Editor, News
The Embracer logo overlaid on a screenshot from Kingdom Come Deliverance II
Business
Embracer will deploy 'targeted cost initiatives' and AI tech to unlock more value
Embracer will deploy 'targeted cost initiatives' and AI tech to unlock more value
Aug 14, 2025
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1 Min Read
byChris Kerr, Senior Editor, News
Four characters gather for a chat on the street in Inzoi
Business
Report: Nearly 8,000 games on Steam disclose GenAI use
Report: Nearly 8,000 games on Steam disclose GenAI use
Jul 15, 2025
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1 Min Read
byDiego Argüello, Contributing Editor, News
A cardboard cutout of Mickey Mouse.
Art
Unity promises strong AI copyright 'guardrails' after employee conjures Mickey Mouse on stream
Unity promises strong AI copyright 'guardrails' after employee conjures Mickey Mouse on stream
Jul 3, 2025
|
1 Min Read
byBryant Francis, Senior Editor
A figure in a space suit ponders a dramatic sci-fi landscape
Business
The Alters developer apologizes for not disclosing use of generative AI
The Alters developer apologizes for not disclosing use of generative AI
Jun 30, 2025
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1 Min Read
byDanielle Riendeau, Editor-in-Chief
A big scaly tall boy (dinosaur) in a version of Jurassic Park
Production
Frontier pulls generative AI portraits from Jurassic World Evolution 3 after fan backlash
Frontier pulls generative AI portraits from Jurassic World Evolution 3 after fan backlash
Jun 25, 2025
|
1 Min Read
byChris Kerr, Senior Editor, News
A screenshot of the Motorica app, showing a path viewer of an animated silhouette walking
Business
GenAI animation startup Motorica raises $5.8 million investment
GenAI animation startup Motorica raises $5.8 million investment
Jun 24, 2025
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1 Min Read
byDiego Argüello, Contributing Editor, News
A person holding a claw hammer against a yellow background
Programming
Is generative AI really 'just a tool'?
Is generative AI really 'just a tool'?
May 30, 2025
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1 Min Read
byBryant Francis, Senior Editor
Darth Vase strides into battle in Fortnite
Business
Voice actor union strikes back after Fortnite debuts controversial AI-powered Darth Vader
Voice actor union strikes back after Fortnite debuts controversial AI-powered Darth Vader
May 20, 2025
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1 Min Read
byChris Kerr, Senior Editor, News
A logo of a raised fist holding a video game controller
Business
SAG-AFTRA publicly releases its proposed AI terms to end strike
SAG-AFTRA publicly releases its proposed AI terms to end strike
May 8, 2025
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1 Min Read
byDiego Argüello, Contributing Editor, News
A screenshot from South of Midnight showing a mysterious figure playing guitar on a moonlit pier
Production
Compulsion Games boss: Generative AI usage 'is not mandated' at Xbox
Compulsion Games boss: Generative AI usage 'is not mandated' at Xbox
May 2, 2025
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1 Min Read
byChris Kerr, Senior Editor, News
The top half of an Xbox Series X console with a glowing green light inside
Business
Microsoft's Q3 report shows slight Xbox growth as fresh price hikes loom
Microsoft's Q3 report shows slight Xbox growth as fresh price hikes loom
May 1, 2025
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1 Min Read
byDiego Argüello, Contributing Editor, News
A logo of a raised fist holding a video game controller
Business
SAG-AFTRA receives bipartisan congressional support for anti-deepfake and AI act
SAG-AFTRA receives bipartisan congressional support for anti-deepfake and AI act
Apr 10, 2025
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1 Min Read
byDiego Argüello, Contributing Editor, News
Toad jumps for joy in Mario Kart World.
Console
Nintendo Switch 2's DLSS support may be a big part of future Nintendo games
Nintendo Switch 2's DLSS support may be a big part of future Nintendo games
Apr 8, 2025
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1 Min Read
byBryant Francis, Senior Editor
David 'Rez' Graham speaking at GDC 2025
Business
'I'm worried about the death of art:' What will generative AI cost us in the end?
'I'm worried about the death of art:' What will generative AI cost us in the end?
Mar 19, 2025
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1 Min Read
byChris Kerr, Senior Editor, News
Production
Unity claims 79 percent of developers are 'feeling positive' about generative AI
Unity claims 79 percent of developers are 'feeling positive' about generative AI
Mar 17, 2025
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1 Min Read
byChris Kerr, Senior Editor, News
roblox logo and screens
Business
Roblox open sources 3D Cube model in first launch of genAI tools
Roblox open sources 3D Cube model in first launch of genAI tools
Mar 17, 2025
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1 Min Read
byJustin Carter, Contributing Editor
Steve in Minecraft.
Business
Microsoft's AI-powered Copilot assist tool is coming to Xbox
Microsoft's AI-powered Copilot assist tool is coming to Xbox
Mar 13, 2025
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1 Min Read
byJustin Carter, Contributing Editor
The SAG-AFTRA logo on a bright yellow background
Business
SAG-AFTRA calls out 'alarming loopholes' in AI proposals from major game studios
SAG-AFTRA calls out 'alarming loopholes' in AI proposals from major game studios
Mar 12, 2025
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1 Min Read
byChris Kerr, Senior Editor, News
A headshot of Aloy from Horizon Forbidden West
Business
Report: Sony has used generative AI to turn Aloy into an unsettling digital animatronic
Report: Sony has used generative AI to turn Aloy into an unsettling digital animatronic
Mar 11, 2025
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1 Min Read
byChris Kerr, Senior Editor, News
Screenshot of 2025's Castle of Secrets.
Business
Indie dev Serene Questworks accused of replacing game's cast with AI voices
Indie dev Serene Questworks accused of replacing game's cast with AI voices
Mar 11, 2025
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1 Min Read
byJustin Carter, Contributing Editor
Screenshot of Welevel's unannounced survival game.
Business
Indie dev Welevel raises $5.7M in seed funding round
Indie dev Welevel raises $5.7M in seed funding round
Mar 6, 2025
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1 Min Read
byJustin Carter, Contributing Editor
A robotic middle finger emerges from a laptop screen.
Business
Developers still aren't warming up to generative AI
Developers still aren't warming up to generative AI
Jan 22, 2025
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1 Min Read
byBryant Francis, Senior Editor
Logo for tech company Microsoft.
Business
Microsoft files patent for 'altering narrative experiences' with genAI
Microsoft files patent for 'altering narrative experiences' with genAI
Jan 16, 2025
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1 Min Read
byJustin Carter, Contributing Editor
Key artwork for PUBG: Battlegrounds Season 15
Console
Krafton debuts generative AI companions that behave in 'human-like manner'
Krafton debuts generative AI companions that behave in 'human-like manner'
Jan 9, 2025
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1 Min Read
byChris Kerr, Senior Editor, News
A close-up profile of a furry cat with purple-and-teal eyes.
Art
Catly developer denies it's using generative AI or blockchain technology in its cute cat game
Catly developer denies it's using generative AI or blockchain technology in its cute cat game
Dec 16, 2024
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1 Min Read
byBryant Francis, Senior Editor
A series of Genie 2 outputs showcasing game worlds
Production
Opinion: Google's latest AI innovation offers a putrid vision of game development
Opinion: Google's latest AI innovation offers a putrid vision of game development
Dec 6, 2024
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1 Min Read
byChris Kerr, Senior Editor, News
A photograph of a recent Edge front cover
Business
Future Publishing signs content partnership with OpenAI
Future Publishing signs content partnership with OpenAI
Dec 5, 2024
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1 Min Read
byChris Kerr, Senior Editor, News
Screenshot from Niantic's Pokémon Go.
Business
Niantic's new AI model may have been built by unaware Pokémon Go players
Niantic's new AI model may have been built by unaware Pokémon Go players
Nov 20, 2024
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1 Min Read
byJustin Carter, Contributing Editor

Latest News

A photograph of the new Lucid Games office in Liverpool featuring a green, modern conference room
Business
Lucid Games opens new Liverpool office to support expansionLucid Games opens new Liverpool office to support expansion
byChris Kerr
Oct 3, 2025
1 Min Read
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An African American woman looks at a laptop in frustration.
Business
Devs are more worried than ever that generative AI will lower the quality of gamesDevs are more worried than ever that generative AI will lower the quality of games
byBryant Francis
Sep 16, 2025
4 Min Read

Game Design & Marketing Highlights

Nate consuming fruit in Baby Steps
Design
Baby Steps has me questioning my entire existenceBaby Steps has me questioning my entire existence
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