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Holiday Strategies

How Oribe uses annual holiday collaborations for brand-building and sales-driving

The hair-care brand intentionally seeks out brilliant, but less well-known artists to design its annual holiday gift set. The idea is that the thrill of discovering something you'd never seen before can be just as powerful as the thrill of recognizing something you already knew.

Oct 29, 2026
  • Holiday Strategies
    The holiday playbook: How brands are navigating launches, stock and promotions
    Oct 15, 2026
  • Holiday Strategies
    The AI-powered holiday shopper: How prompt-driven curations and Gen Alpha algorithms will shape consumer behavior 
    Oct 1, 2026
  • Member Exclusive
    Research Briefing: Marketers are optimistic about holiday spending
    Oct 24, 2024
  • Holiday Strategies
    National Retail Federation forecasts a $25 billion holiday sales boost, despite truncated shipping timelines
    Oct 15, 2024
  • holiday window displays
    Member Exclusive
    Glossy+ Research: Brand and retailer holiday outlooks are tinged with economic anxiety
    Dec 28, 2022
  • Tiktok logo with dollar signs behind
    Member Exclusive
    Glossy+ Research: Brands are prioritizing TikTok marketing for the holidays
    Dec 8, 2022
  • Holiday Strategies
    Inside Diptyque’s winning holiday strategy
    Dec 8, 2022
  • zara
    Holiday Strategies
    ‘Lose money, keep the customer’: Brands are strategizing to lower the impact of holiday returns
    Dec 5, 2022
  • Holiday Strategies
    Pacifica and Lola collaborate on quirky holiday campaign
    Dec 2, 2022
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