Minneapolis, MN  • Coding Since 2005

Website Developers
Who Answer the Phone!®

Custom Websites. Human Support. Real Results.

At Iceberg Web Design, we build custom websites designed to grow your business. But what truly sets us apart is how we support you along the way. A great website does more than look good. It generates leads. It evolves as your business grows.

That’s why our process combines three things: website development, strategic content writing, and SEO, GEO, and AIO optimization — so you stay visible in both traditional search engines and emerging AI search platforms. And when you have questions? You’re never left waiting. 
We answer the phone, every time!

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Celebrating 20+ Years of Amazing Customer Service.

For two decades, Iceberg Web Design has been a trusted partner for businesses in Minnesota and across the United States that want real results and responsive support. Our full-service team has built hundreds of high-performing WordPress websites designed to increase visibility, attract leads, and drive measurable growth.

Our relationship with clients does not end at launch. Through ongoing SEO, content writing, and digital marketing, we help your website continue working for your business year after year. Many of our clients return for multiple projects and trust us to manage their online presence long term.

When you work with Iceberg, you are not just getting a website. You’re gaining a responsive team that is invested in your business growth. Call us today at 763-350-8762 and see why we are your Website Developers Who Answer the Phone®.

The Iceberg Web Design team, website developers and marketing specialists in Minneapolis, Minnesota

Why Clients Stay With Us For Years.

Real Clients. Real Results.

Our portfolio spans custom-designed and turn-key marketing sites for businesses across a wide variety of industries from construction and manufacturing to retail and food service. Explore some of our recent work below and see how we’ve helped businesses like yours grow online.

Prairie Restorations custom website and native plant recommendation web app case study by Iceberg Web Design.
Minnesota · Native Landscaping

Prairie Restorations

Custom website + web application

A pioneer in native plant restoration came to us for website redesign project. We steered them toward the right website solution for their business and built “Presto,” a web application that recommends the best native plants for your site location and growing conditions.

App Leads 1,432 in 9 months
Plant DB 347 20+ data points each
Partnership 4 project phases
Web Application Custom Dev Website Design Content Writing

"We’re not here to sell an e-commerce website. We’re here to solve a problem. Sometimes that means steering a client away from what they think they want and toward what will actually serve their business."

— Jessi Gurr, Iceberg CEO
Adhesive Label homepage redesign showing 59% sales and 199% product growth year over year
Minnesota · Label Manufacturing

Adhesive Label, Inc.

Custom website + e-commerce

Adhesive Label outgrew the first website we built for them and came back for an upgrade. Their new website combines powerful search and filtering capabilities with a modern design, so users can more easily find the products they need.

Total Sales 59% year over year increase
Orders Placed 77% year over year increase
Products Sold 199% year over year increase
E-Commerce Custom Dev Website Design Hosting & Maintenance

"Following the launch of the redesigned e-commerce site, we compared the first six months of performance against the same period the previous year, and the new site delivered measurable improvements across all metrics."

— Kari Sletten, Iceberg Head of Production

Who You'll Actually Work With.

Meet the penguins at Iceberg Web Design. We are a close-knit team that leans on our core values in every project we take on, and we love being a part of the Downtown Anoka business community.

Shane Bader
VP of Sales & Marketing

Shane Bader

Shane Bader
VP of Sales & Marketing

Shane Penguin

Mariann Martin
Head of Business Operations

Mariann Martin

Mariann Martin
Head of Business Operations

Mariann Penguin

Mary Diamond
Digital Marketing Manager

Mary Diamond

Mary Diamond
Digital Marketing Manager

Mary Penguin

Iwd Answer The Phone Animated

Your Full-Service Digital Marketing Partner is Only a Phone Call Away.

Does your website designer answer the phone? At Iceberg Web Design, responsive customer service is not a bonus feature. It is the foundation of every successful project.

Our trademark, Website Developers Who Answer the Phone!®, represents a commitment to accessibility, transparency, and reliability. When questions arise, you reach a real person who knows your project and is ready to help.

What We Do For Our Customers.

Our team focuses on solving complex challenges, translating your brand effectively online, and creating digital experiences that convert visitors into customers. Whether you need web design, development, SEO, GEO, AIO, or content writing, we deliver custom solutions designed around your goals and your audience.

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Website Design

Grow your customer base with a conversion-focused website designed around user experience and clear calls to action.

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Website Development

Support your business growth with custom website development built for scalability, performance, and flexibility.

Digital Marketing Icon

SEO, AIO & GEO

Improve visibility across search engines and AI platforms with structured content, technical SEO, and authority-building strategies.

Ad Management Icon

Ad Management

Maximize marketing performance with targeted advertising campaigns that drive qualified leads.

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Hosting & Maintenance

Keep your website secure, fast, and up to date with proactive maintenance and responsive support.

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E-Commerce

Deliver seamless online shopping experiences with customized e-commerce solutions tailored to your business model.

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Content Writing

Engage visitors and improve search visibility with content that communicates your value and supports conversion.

Reputation Management Icon

Reputation Management

Strengthen your brand image with tools and strategies designed to increase positive reviews and trust signals.

You Need More Than Just Design

A website that only looks good is not enough. Your website should generate leads, support your sales efforts, and adapt as your business evolves. Many agencies focus only on launch. We focus on long-term growth.

That means combining design, development, content writing, SEO, GEO, and AIO strategies into a cohesive approach. With ongoing maintenance and proactive marketing support, your website becomes a living asset that grows alongside your business. This is why so many Iceberg clients stay with us for years and often decades.

Why Business Owners Choose Iceberg

We are more than website developers. We are strategic partners who understand how your website supports your business growth.

Here is what sets Iceberg apart:

  • We answer the phone. Real people who know your business.
  • You get a full team including designers, developers, marketers, and customer service specialists.
  • Support does not end at launch. Ongoing SEO, content updates, and proactive guidance keep your site performing.
  • We translate technical concepts into clear, practical steps.
  • We genuinely care about your success and it shows in every interaction.

You are not just investing in a website. You are investing in a responsive team that is committed to your growth.

Preparing Your Website For The New Generation of AI Search.

Search is evolving beyond traditional rankings. Customers now ask AI tools for recommendations before visiting websites. Businesses that invest in strong structure, content depth, and technical clarity are more likely to be recommended.

Iceberg integrates AI Optimization (AIO) and Generative Engine Optimization (GEO) directly into our SEO strategy. This ensures your website is positioned to be found, understood, and recommended across both search engines and AI platforms.

The future of search is not replacing SEO. It is expanding it. Our approach ensures your website is ready. Call us at 763-350-8762 to learn more about our AIO & GEO services.

Questions Minnesota Business Owners Ask Us

Straight answers on cost, timelines, and ownership — no jargon. If you don’t see your question here, just call. We answer the phone.

How much does a custom WordPress website cost for a small business in Minnesota?

It depends on the number of pages, custom features, and design complexity. A simple brochure site sits at the lower end; a site with custom features or integrations costs more. We give you a clear, detailed quote during a free consultation — so you know exactly what you’re paying for before any work begins.

How long does it take to build a website from start to finish?

Most websites take 4 to 8 weeks from kickoff to launch. A simple 5-page site can be ready in as little as 2–3 weeks, while larger sites with custom functionality take longer. The biggest factor is usually how quickly content and feedback come back from your side. We give you a clear timeline up front and keep you updated at every stage.

Do I own my website after it's built, or does the agency keep control?

It depends on the type of website you choose. Custom website clients own their completed site once the project is finished and paid in full.

Subscription websites remain under the terms of the subscription agreement. You own your domain and the content you provide, but moving the site or receiving full administrator access requires purchasing the website copyright.

We explain these terms clearly before your project begins, so you know exactly what is included.

What platform do you build on, and why?

We build primarily on WordPress, which powers over 40% of all websites worldwide. It gives you full ownership, unmatched flexibility, strong SEO foundations, and an editor you can actually use yourself. Unlike closed builders like Wix or Squarespace, WordPress scales with your business and lets you host anywhere. It’s the best long-term foundation for both search and AI visibility.

Can I update the website myself after it launches?

Yes. Every site we build comes with an easy-to-use dashboard so you can update text, images, and content without touching code. We also provide website instructions on how to edit your website. Prefer a hands-off approach? Our maintenance plans include time each month for website updates, so you’re never locked out of your own site either way.

How long does SEO take to show results?

SEO typically takes 3 to 6 months to produce measurable results, with more significant gains often appearing between six and 12 months. Local SEO efforts, including Google Business Profile optimization and map visibility, may show progress sooner. The timeline depends on your industry, competition, website’s current condition, and how consistently the SEO work is performed.

What are AIO and GEO, and why do they matter for my business?

AIO (AI Optimization) and GEO (Generative Engine Optimization) prepare your website to be found and recommended by AI tools like ChatGPT, Perplexity, and Google’s AI Overviews — not just traditional search. More customers now ask AI for recommendations before they ever visit a website. We build clear structure, strong content, and proper markup so your business is positioned to be cited when that happens. Learn more about AIO & GEO.

Do you offer ongoing maintenance and support after launch?

Yes — and it’s a core part of how we work. We handle WordPress updates, security monitoring, backups, and content changes so your site stays fast and secure. Many of our clients stay with us for years, and often decades, because support doesn’t end at launch. And when you need us, you reach a real person who knows your project — we answer the phone.

What makes Iceberg different from other agencies in Minneapolis?

Three things. First, we answer the phone, you will talk with real people who know your project, not account managers or a ticket queue. Second, you get a full in-house team of designers, developers, and marketers, with no outsourcing. Third, we’ve been doing this since 2005, with 750+ websites launched and a 4.9-star Google rating. We’re a long-term partner, not a one-and-done vendor.

Still have questions? We’re only a phone call away.