Red Phone Box and Big Ben

UK Opinion Polls and Trends

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WE BRITISH: From Walkmans to Wi-Fi to What?

WE BRITISH: From Walkmans to Wi-Fi to What?

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The Great Value Reset

The Great Value Reset

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Economy Survey

Despite strong backing for targeted cost-of-living measures, 2 in 3 (67%) lack confidence…

New polling data from Ipsos in the UK, conducted in partnership with BBC Women’s Hour between 28–30 October 2026, reveals deep public pessimism towards the nation's economic health in the immediate aftermath of Chancellor John Healey’s first Autumn Budget. While key interventions aimed at easing household expenses enjoy overwhelming public support, the wider package has done little to dispel entrenched anxiety about personal finances, public services, and the overarching direction of the British economy.
A dramatic upward view of modern glass buildings with metal architectural structures curving overhead.

Ipsos deepens sector expertise with the addition of BVA BDRC

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Shoppers walking through a modern outdoor shopping arcade with glass storefronts.

Ipsos extends Channel Performance expertise with ESA Retail

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A nighttime aerial view of a brightly lit city intersection with surrounding skyscrapers

Ipsos strengthens online operations capability with Alligator

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