BeyondBrands

Great products don’t build great sales organizations on their own. As CPG brands grow, there comes a point when founder-led sales, a broker network, or a handful of distributor relationships simply isn’t enough. You need experienced leadership behind the sales strategy. That’s one of the advantages of working with BeyondBrands. Our team includes Steven Kessler, Eddie Pearson, Michael A. Marrotte, John Davidowitz, Jasmine Mastroianna, and our newest partner, William Lullo, seasoned CPG sales leaders who understand what it takes to build revenue across retail, foodservice, distribution, and emerging channels. They’ve built relationships. They understand the buyers. They know how to create the strategy, infrastructure, pipeline, and accountability required to turn distribution opportunities into sustainable growth. Through a BeyondBrands fractional or retainer partnership, founders can bring that level of sales leadership directly into their business. Not another consultant standing on the sidelines. Experienced operators helping build the sales engine alongside you. If 2027 is the year you want to take your CPG brand into its next stage of growth, now is the time to start building the team and strategy that will get you there. Let’s build it. namaste@beyondbrands.com #BeyondBrands #ConsciousCPG #NewBusiness #CPG #Q4 BeyondCPG Eric Schnell Veronica Park Larissa Hrabec Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez Matt Reynolds William Lullo Mary Anne M.

Why do brands die in year one? Capital, more than often, not product. Eric Schnell shares hard won lessons from building Steaz Tea, Good Catch, GoodSAM, PBC, Naturally New York, BeyondBrands, BeyondCPG and more on the latest episode of Shelf Help: The Tactical CPG Podcast. Adam Steinberg thank you for having us! Link below.

What if the next generation of prebiotics isn’t about more fiber, but smarter fiber? Join Kenn Israel, Nutrition Practice Leader at BeyondBrands, and Ping Ong, Product Champion at Anagenix, for a conversation exploring Livaux®, the 3rd Generation Precision Prebiotic. Moving beyond traditional fibers designed primarily for bulk and motility, Livaux® is a whole-fruit precision prebiotic that combines fiber with 41 phenolic compounds and has been clinically shown to: 🧬 Double F. prausnitzii at just 600 mg/day 🧪 Increase butyrate 🍎 Deliver fiber alongside naturally occurring fruit compounds 🎯 Give formulators a low-dose, evidence-backed point of differentiation Kenn brings three decades of experience across product innovation, business development and the nutritional products industry, while Ping brings her expertise in human nutrition, gut microbiome research and translating clinical science into evidence-based ingredient solutions. Thursday, October 8 | 2:00 PM EDT If you’re working in nutrition, dietary supplements, functional ingredients or next-generation gut health, this is one to have on your calendar. #Prebiotics #GutHealth #Microbiome #NutritionScience #FunctionalNutrition #DietarySupplements #IngredientInnovation #Livaux BeyondCPG Eric Schnell Veronica Park Larissa Hrabec Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez Matt ReynoldsMatt Reynolds Mary Anne M. William LulloMary Anne M. William Lullo

Getting on the shelf is one thing. Building a brand that belongs there is another. Whole Foods Market remains one of the most sought-after retail placements for emerging CPG brands. So what actually catches the attention of a buyer when they’re reviewing hundreds of new products? A few weeks ago, the BeyondBrands team joined some of our brand partners at the Startup CPG Grocery Run in Miami, where Dustin Kennedy, Senior Forager for Local & Emerging Brands at Whole Foods Market, shared some of the top things he looks for when evaluating a new brand. From a clear point of differentiation and strong packaging to knowing your customer, your numbers, and why your product deserves a place on the shelf — there’s a lot that goes into being retail-ready long before that first buyer meeting. And there were some incredible emerging brands putting those principles into action. Our own Michael A. Marrotte was there representing Bunnie Cakes, alongside Hannah Lopez with Revello Premium Mixers - two brands we’re proud to work with as they continue building their retail presence. At BeyondBrands, this is why we believe marketplace strategy has to start early. It’s not just about getting the buyer meeting. It’s about making sure your brand, product, positioning, operations, and story are ready when the opportunity comes. Ayden Schnell Eric Schnell Marci Zaroff Eddie Pearson Steven Kessler Veronica Park Vincent Biscaye Mary Anne M. Rodd Willis John Davidowitz Jasmine Mastroianna Birgit Coleman Mark Doskow #BeyondBrands #CPG #WholeFoodsMarket #StartupCPG #EmergingBrands #BetterForYou #RetailStrategy #CPGBrands #FoodAndBeverage

UGC (User Generated Content) is one of the most powerful tools you can use when it comes to your social media strategy…. If done correctly. 👆🏼 What do you think of the traditional unboxing format vs the more theatrical UGC content we’re starting to see more of? Questions about your social media strategy? We can help. Send us a DM 👋🏼 #BeyondBrands #cpgfounders #purposedrivenbrands Michael A. Marrotte Mary Anne M. Hannah Lopez Veronica Park Eric Schnell Mark Doskow Steven Kessler Eddie Pearson Rodd Willis Jasmine Mastroianna Larissa Hrabec Vincent Biscaye

We’re excited to welcome William Lullo to the BeyondBrands team. With more than 20 years of experience across sales, operations, and the natural, organic, and specialty food and beverage industries, Billy brings a proven track record of helping emerging brands navigate growth and build scalable businesses. As Chief Revenue Officer of Good Catch, Billy helped guide the plant-based seafood brand through multiple funding rounds and an eventual merger, while expanding distribution into 22 countries in five years. He later joined Base Culture as Chief Operating Officer, leading a portfolio turnaround that returned the keto bread brand to EBITDA-positive growth. At BeyondBrands, Billy will bring his operator mindset and deep expertise in go-to-market strategy, distributor and broker relationships, retail expansion, and profitable growth to help our partner brands move from launch to national distribution. We’re thrilled to have Billy on board and look forward to the experience, perspective, and energy he’ll bring to our partner brands and the BeyondBrands team. Welcome, Billy! #BeyondBrands #CPG #FoodAndBeverage #BrandGrowth #ConsumerBrands #Leadership BeyondCPG Eric Schnell Veronica Park Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez Matt Reynolds William Lullo Mary Anne M.

What does it actually take to move regenerative agriculture forward? A journey. The Regenerative Organic Alliance’s new Journey to ROC™ pilot is designed to give farms a structured, step-by-step pathway toward Regenerative Organic Certified®.  For Marci Zaroff, founder and CEO of ECOfashion Corp. and one of the brands participating in the 2026 cohort, that journey starts with partnership. As she puts it: “This is not something a brand can do at arm’s length, and it is not something most brands can afford to do alone.” Building a more regenerative system requires more than good intentions. It requires investment, relationships and a willingness to meet farmers where they are, then help create a path forward. At BeyondBrands, we’re proud to see leaders like Marci helping turn ambitious sustainability goals into action 🌱 #BeyondBrands #RegenerativeAgriculture #RegenerativeOrganic #SustainableBusiness #PurposeDrivenBrands BeyondCPG Eric Schnell Veronica Park Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez Matt ReynoldsMatt Reynolds Mary Anne M.Mary Anne M.

Track 7 update: the cohort is in full swing.   Our nationwide BeyondCPG Track 7 cohort has been heads-down this quarter: refining positioning, pressure-testing retail strategies, and working directly with our mentor network of 84+ operators across 14 service categories.   What makes Track 7 different is simple: no theory, no generic playbooks. Just experienced operators working shoulder to shoulder with emerging brands on the exact problems in front of them.    We will be sharing brand highlights from the cohort in the coming weeks. Stay tuned.   Curious about future cohorts? Reach out through the link in comments. #BeyondCPG #Track7 #CPGAccelerator #EmergingBrands #CPGMentorship #BeyondBrands BeyondCPG Eric Schnell Veronica Park Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez Matt Reynolds Mary Anne M.

Not all tuna is created equal. 🎣 Meet Natural Catch, the brand proving canned seafood can taste like it came from a five star kitchen. Wild caught. Pole and line fished. Hand cut into filet style steaks and packed in organic extra virgin olive oil. Their sustainable fishing methods mean lower mercury, Dolphin Safe certification, and real respect for the ocean. This is what better-for-you seafood looks like. 🌊 Tag a tuna lover below. 👇 #BeyondBrands #NaturalCatchTuna #WildCaught BeyondCPG Eric Schnell Veronica Park Larissa Hrabec Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez Matt Reynolds Mary Anne M.

Happy Labor Day from the BeyondBrands team.   Today we celebrate the people who build: the founders working farmers markets on weekends, the ops leads untangling supply chains, the brokers and buyers keeping shelves stocked, and every team member across our client brands doing the unglamorous work that makes conscious products possible.   This industry runs on real labor. We see it, and we are grateful for it.   Enjoy the day off. Q4 can wait until tomorrow. #LaborDay #CPGCommunity #ConsciousBusiness #BeyondBrands #TeamCulture BeyondBrands Eric Schnell Veronica Park Larissa Hrabec Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Cynthia Tice  Birgit Coleman Wendy Lucas  Hannah Lopez Matt Reynolds Mary Anne M.