BeyondSpirits

Our CEO, Chris Cuvelier, brought the heat at AltBev Expo 2026 🔥 On the "Where the Smart Money is Flowing" panel, Chris broke down what investors are really evaluating when they look at early-stage beverage brands and spoiler: it's not just your top-line revenue. The takeaway? Come prepared with velocity per door, real consumer traction data, and a clear margin expansion plan. That's what separates a pitch from a partnership. Proud to have BeyondSpirits represented on this stage. This is the kind of strategic thinking we bring to every brand we work with. #AltBevExpo #BeyondSpirits #SmartMoney #CPGInvestment #BeverageIndustry #StartupStrategy BeyondBrands Eric Schnell Chris Cuvelier Jordan Parker Mark Doskow Andrei M. Kammy Chahal Megan Moore Veronica Park Adam Lambert Birgit Coleman Stephen Myers AltBev Expo

We are proud to partner with Alohi as they make waves in BevNET. BevNET Profile: Alohi Speaks to Women, Wellness With Adaptogenic THC Drinks by Martín Caballero - Apr. 1, 2026 Alohi is doing something special — building a female-first, wellness-forward brand in the adaptogenic THC space with low-dose sparkling drinks that actually speak to how women want to feel. Clean ingredients, intentional formulation, and a point of view the category has been missing. This is exactly the kind of brand the beverage industry needs more of. Read the full BevNET profile: https://lnkd.in/g6WucAgB #Alohi #BeyondSpirits #AdaptogenicDrinks #THCBeverages #WomenInWellness #FunctionalBeverages #BevIndustry #CannabisBeverages #BetterForYou Angie Stevenson Chris Cuvelier Kammy Chahal Eric Schnell Mark Doskow Megan Moore Stephen Myers Adam Lambert Andrei M. Veronica Park Jordan Parker

𝐁𝐑𝐀𝐍𝐃 𝐏𝐀𝐑𝐓𝐍𝐄𝐑 𝐒𝐏𝐎𝐓𝐋𝐈𝐆𝐇𝐓: 𝐀𝐥𝐨𝐡𝐢. When founder Angie Stevenson came to us, she had something rare: a genuinely differentiated product, a clear vision, and the kind of founder energy that makes investors and retail buyers pay attention. 𝐀𝐥𝐨𝐡𝐢 is a sparkling THC beverage crafted for those who want to elevate and unwind without the hangover. Think low-dose, clean-ingredient, adaptogen-infused, with flavors like Hibiscus Lemonade, Mango Passionfruit, and Peach Tangerine. The name says it all. 𝐀𝐥𝐨𝐡𝐢 means "brilliant" to shine or sparkle. And that's exactly what the brand is built around. Angie saw a white space in the market: many products were either too strong, too artificial, or not designed for today’s wellness-minded consumer. So she built something better. Our job at 𝐁𝐞𝐲𝐨𝐧𝐝𝐒𝐩𝐢𝐫𝐢𝐭𝐬? Help support Angie bring 𝐀𝐥𝐨𝐡𝐢 to market the right way. The hemp infused beverage market has huge potential and also some regulatory uncertainty. So this is how we approached things to give us the best chance of success. ✨ 𝐆𝐨-𝐭𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: channel prioritization, retail positioning, and launch sequencing built around where the THC bev category is heading  Sales Strategy: account targeting, distributor conversations, and a pitch deck that converts ✨ 𝐂𝐚𝐩𝐢𝐭𝐚𝐥 𝐑𝐚𝐢𝐬𝐞 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: helping Angie tell the brand story in a way that resonates with the right investors at the right stage resulting in a seven figure raise ✨ 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: 𝐁𝐞𝐲𝐨𝐧𝐝𝐒𝐩𝐢𝐫𝐢𝐭𝐬 is embedded as part of the 𝐀𝐥𝐨𝐡𝐢 team to help execute across strategy, marketing, and growth 𝐀𝐥𝐨𝐡𝐢 is exactly the kind of partnership that 𝐁𝐞𝐲𝐨𝐧𝐝𝐒𝐩𝐢𝐫𝐢𝐭𝐬 was built for, helping strong founders turn differentiated products into scalable brands. To see what we have built together, check out www.drinkalohi.com Angie Stevenson Chris Cuvelier Kammy Chahal Mark Doskow Eric Schnell Adam Lambert Stephen Myers Andrei M. Megan Moore Veronica Park Albert Hannemann #BeyondSpirits #BeyondBrands #THCBeverages #BeverageIndustry #CPGBrands #FounderStory #GoToMarket #BrandStrategy #CapitalRaise #CannabisIndustry #AlcoholAlternatives #Adaptogens #FemaleFounders #BeverageStartup #FractionalCMO #CPGMarketing #BrandLaunch #Alohi

The BEYOND TEAM showing up strong at Expo West. #partnerships #distribution #bevalch #hemp #capitalraise Chris Cuvelier Angie Stevenson Hannah Lopez Kammy Chahal Andrei M. Adam Lambert Stephen Myers Megan Moore Mark Doskow Eric Schnell Ashley F. Birgit Coleman Veronica Park

Huge congratulations Angie Stevenson — watching this vision come to life has been incredibly inspiring. Proud to stand alongside you as partners as Alohi continues to build momentum and redefine what modern social beverages can be. Excited for what’s ahead 🚀 #BrandBuilding #StrategicPartnership #FounderJourney #BeverageInnovation Chris Cuvelier Eric Schnell Adam Lambert Megan Moore Mark Doskow Kammy Chahal Jordan Parker Andrei M. Stephen Myers Veronica Park

Partner Spotlight:   Veronica Park PARTNER & COMMERCIALIZATION As a seasoned business, operations leader and serial entrepreneur, Veronica offers 26+ years of beverage industry experience to BeyondSpirits that includes a great depth in organizational development, problem solving and building profitability. She brings her best self to the team, searching for solutions and with great care and kindness to do whatever is needed to help all prosper. She has experience developing both small and large scale retail, licensing, sales and foodservice throughout North America, Asia and Europe. Her strategic expertise in execution and expansion for global brands is second to none — as is her ability to exceed customer expectations everyday with an exceptional level of white glove service.  Brand Experience: Starbucks Coffee Company, Bareburger, Sunday Seltzer, Chuala, BioLift #BeyondSpirits #BrandStrategy #PremiumBeverage #BrandBuilding #Fractional #BeverageIndustry #BeyondBrands #Partners #Commercialization Chris Cuvelier Eric Schnell Megan Moore Mark Doskow Kammy Chahal Jordan Parker Andrei M. Albert Hannemann Stephen Myers Veronica Park Adam Lambert

Partner Spotlight:   AL-B Hannemann PARTNER & EXPERIENTIAL MARKETING AL-B played pro beach volleyball for 18 years, won an Olympic Festival Gold and U.S. Open Championship. He founded the National Volleyball League and built the only beach & indoor volleyball sports school in the world, the Club Med NVL Academy in Florida. He parlayed that experience into producing top-notch branding opportunities, hospitality services, event management, and production capabilities around the globe. His deep understanding of curating unique experiential events and brand activations leaves a lasting impression, that is his calling card. He learned how best to maximize exposure and value for his brand partnerships by integrating and utilizing his relationships with professional athletes, celebrities and influencers to help elevate experiences profiles. Event Experience: Jay Glazer Super Bowl Kick Off Party, PRIDE Festival NYC, ESPYs, Preakness, Sundance Film Festival, Coachella, STK celebrity events and openings, London Olympics, NFL Pro Bowl in Hawaii, Corporate incentive President Club events in Turks and Caicos and Cancun #BeyondSpirits #BrandStrategy #PremiumBeverage #BrandBuilding #Fractional #BeverageIndustry #BeyondBrands #Partners #Experiential Albert Hannemann Chris Cuvelier Eric Schnell Megan Moore Mark Doskow Kammy Chahal Jordan Parker Andrei M. Stephen Myers Veronica Park Adam Lambert

Our Co-Founder and CEO Chris Cuvelier talking about perspective. #growth #solutions #teamwork #listening #partnerships #winwin

We talk to 10-20 brands a week. The common theme is that most entrepreneurs want to build a brand and sell it. But exits are rare. The brand story, proof of concept, aquirerer portfolio fit and timing all need to come together at the same time. One recent deal that checks every box is E. & J. Gallo Winery acquiring Four Roses Bourbon from Kirin Brewery Company for $755M (rumored at somewhere between 3-5x sales). Why this acquisition works so well: The brand story was already earned: Four Roses didn’t need reinvention. It had heritage, authenticity, and credibility with bourbon drinkers, which are difficult assets to build in this category. Proof of concept was undeniable: Strong velocity, on-premise respect, and a portfolio that demonstrated repeatability without sacrificing quality. Portfolio fit mattered for Gallo: Four Roses fills a strategic portfolio gap in premium American whiskey. Complementary, not cannibalistic. Depth, not just case volume. Timing was right: Bourbon is a big category and Four Roses had already de-risked the business. Gallo is uniquely positioned to unlock upside by flexing distribution muscle and operational horsepower. It was a win-win transaction: Kirin had its own strategic reasons to sell including portfolio focus, capital allocation priorities, and geographic concentration (and probably a lot of things we can’t see!). Four Roses is a world-class asset, but not core to Kirin’s long-term strategy. That created the perfect moment where the seller exits at a decent multiple, the buyer acquires a proven brand at a price that manses sense and is ready for additional growth. Founder takeaway: Exits come from building something real, proving it works, and being ready when portfolio fit and timing align for both sides of the table. At BeyondSpirits, we push founders to think this way from day one: To create a strong brand story, prove market fit and repeatable sales, and invest early in systems and expertise. Because when and IF that potential opportunity comes around, there’s no time to fix the foundation. #BeyondSpirits #Bourbon #SpiritsIndustry #MergersAndAcquisitions #BrandBuilding #FounderMindset #ExitStrategy Chris Cuvelier Eric Schnell Andrei M. Adam Lambert Kammy Chahal Megan Moore Mark Doskow Ashley F. Jordan Parker Stephen Myers