Carolinas Healthcare PR & Marketing Society

Join us on October 14 for our next Lunch & Learn, Combating Misinformation in AI Tools. This session features Jake Leary, Lead Strategist at Fire & Spark, an AI-forward SEO agency specializing in growing organic visibility for digital health brands and B2B SaaS companies. During this timely event, participants will learn the common causes of inaccuracies in AI tools, how to combat misinformation, and that GEO/AEO/AIO requires more than SEO best practices. Register here: https://lnkd.in/dSQ-B3RQ

CONFERENCE SPEAKER SPOTLIGHT: Even the best-intentioned healthcare marketers fall into traps that undermine trust, confuse audiences and stall results. Blending agency perspective and client-side truth Christian Barnett group lead, strategy and creative at Unlock Health, will unpack the 7 Deadly Sins of Healthcare Marketing and challenge attendees to reimagine what effective, human-centered marketing looks like in a post-truth, high-pressure landscape. Expect uncomfortable truths, actionable strategies and a call to move from performance to purpose! Our annual conference is approaching fast. We hope to see you Nov. 11-13 in Charleston! Learn more and register today: chprms.org.

What makes CHPRMS so special? It’s the people, the connections, and the community that continues long after the conference ends. Here, Mia Mendez, communications specialist at Roper St. Francis Healthcare, shares why CHPRMS is a conference she looks forward to! Don't forget to join us Nov. 11-13 at the Francis Marion Hotel in Charleston for the 53rd Annual CHPRMS Conference! If you’re planning to attend, now’s the time to register and reserve your room. The CHPRMS room block at the Francis Marion Hotel closes Oct. 11. And don’t miss the Wallies Awards Dinner, one of the standout events of the conference and a chance to celebrate the work happening across healthcare communications and marketing. Registration, the full agenda, hotel information, and everything else you need to plan your trip can be found at chprms.org. What do YOU love about the conference? 💫 #CHPRMS26 #ConnectedByPurpose

𝐒𝐩𝐨𝐧𝐬𝐨𝐫 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐭𝐨 𝐫𝐚𝐭𝐞𝐫𝟖, 𝐑𝐋𝐃𝐚𝐭𝐢𝐱, 𝐚𝐧𝐝 𝐅𝐈𝐓𝐓𝐒, 𝐆𝐨𝐥𝐝 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬 𝐨𝐟 𝐭𝐡𝐞 𝟐𝟎𝟐𝟔 𝐂𝐇𝐏𝐑𝐌𝐒 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞! From risk and compliance to reputation and physical presence, these three sponsors support healthcare organizations at every touchpoint, proof that great patient experiences are built on more than just clinical care alone. Thanks to sponsors like 𝐑𝐋𝐃𝐚𝐭𝐢𝐱, 𝐫𝐚𝐭𝐞𝐫𝟖, and 𝐅𝐈𝐓𝐓𝐒, we're gearing up for three incredible days of bringing healthcare marketing, communications and public relations professionals together to learn, network and grow! Interested in connecting with healthcare communicators and decision-makers? Sponsorship opportunities are still available.✨ 𝐋𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞: 𝐜𝐡𝐩𝐫𝐦𝐬.𝐨𝐫𝐠/𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 #CHPRMS2026 #ConnectedByPurpose

Is AI in social media a good witch or a bad witch? Platforms are adding AI tools that can rewrite our posts and generate content, while the content social teams create is also becoming increasingly relevant to AEO and GEO. So where does AI actually help? Where does it create more problems than it solves? And what are other social professionals seeing in their own organizations? Join us for Wicked for Good: AI in Social Media Roundtables at the CHPRMS Conference for a collaborative, peer-to-peer conversation about the evolving role of AI in social media. Bring your questions, experiences and examples. The conversation is better when we’re all part of it. Register for the conference and have a look at the agenda: https://lnkd.in/guT-kBqk -Nov. 12 | 2:45-4:15 p.m. -Carolina Ballroom, Francis Marion Hotel, Charleston #CHPRMS2026 #ConnectedByPurpose

Brands are laser-focused on winning visibility in AI tools — but what happens when those tools include misinformation or negative sentiment about a brand? Join CHPRMS on October 14 for our next Lunch & Learn, featuring Jake Leary, Lead Strategist at Fire & Spark. In this session, participants will learn the common causes of inaccuracies in AI tools, how to combat misinformation, GEO/AEO/AIO requires more than SEO best practices. Register here: https://lnkd.in/dSQ-B3RQ

CONFERENCE KEYNOTE SPOTLIGHT: Can authentic storytelling transform a nonprofit initiative into a movement? When Graystone Eye Missions returned to Bolivia after COVID-19, the goal was simple: serve patients in need. What followed exceeded expectations. - Increased community engagement - Stronger employee connection to purpose - More than $50,000 raised through community awareness and fundraising efforts We can't wait to hear more about going from Momentum to Mission with Darby Sherrill, Director of Marketing and Community Engagement with Graystone Eye. Darby's keynote will help us discover how healthcare organizations can leverage mission-driven storytelling to strengthen culture, grow support and create lasting impact. Our annual conference is approaching fast. We hope to see you Nov. 11-13 in Charleston! Learn more and register today: chprms.org.

HAPPENING TODAY! Join CHPRMS from 9-10 a.m. for a free virtual Coffee & Communications roundtable. This conversation on Navigating Patient Experience Measures, will be facilitated by social media research firm Feedback co-founder Dean Browell. You don't want to miss it! It’s free to attend and open to all. Grab your coffee and join us! Register here: https://lnkd.in/dV4CsqTu

𝐒𝐩𝐨𝐧𝐬𝐨𝐫 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 💡 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐭𝐨 𝐎𝐮𝐫𝐬 𝐏𝐫𝐢𝐯𝐚𝐜𝐲, 𝐚 𝐏𝐥𝐚𝐭𝐢𝐧𝐮𝐦 𝐒𝐩𝐨𝐧𝐬𝐨𝐫 𝐨𝐟 𝐭𝐡𝐞 𝟐𝟎𝟐𝟔 𝐂𝐇𝐏𝐑𝐌𝐒 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞! Built by healthcare marketers, for healthcare marketers, Ours Privacy is a HIPAA-compliant customer data platform that helps healthcare organizations run high-performing marketing campaigns without sacrificing patient privacy or compliance. Trusted by many of the nation's largest health systems, top digital health companies and leading medical brands, their platform acts as a privacy shield between healthcare companies and ad platforms — stripping, obfuscating and securing sensitive data while preserving the insights marketers need to grow. We can't wait to have 𝐎𝐮𝐫𝐬 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 join us as we bring together healthcare marketing, communications and public relations professionals for three dynamic days of learning, networking and can't-miss inspiration! ✨ Interested in connecting with healthcare communicators and decision-makers? Sponsorship opportunities are still available. 𝐋𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞: 𝐜𝐡𝐩𝐫𝐦𝐬.𝐨𝐫𝐠/𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 #CHPRMS2026 #ConnectedByPurpose

Will we see you this Friday for our next exciting Coffee & Communications? Join CHPRMS on Sept. 18 from 9-10 a.m. for a free virtual Coffee & Communications roundtable: Navigating Patient Experience Measures. Patient experience data is everywhere. But how do you turn survey results into meaningful action? Facilitated by social media research firm Feedback co-founder Dean Browell, this conversation will bring healthcare marketing and communications professionals together to talk about which measures matter, how to interpret the data and how to translate insights into operational change, whether you’re a one-person team or part of a large health system. It’s free to attend and open to all. Grab your coffee and join us! Register here: https://lnkd.in/dV4CsqTu