Lunr Capital

Tomorrow! 🎉 We’re thrilled to be down in Bentonville sponsoring Startup CPG's Grocery Run with Walmart this week. Stop by for a quick coffee + capital stack chat at the Ledger from 1-3 PM tomorrow, Sept. 24th. We can’t wait to meet the brands preparing to make the leap into mass retail and be a part of the conversation about what retail success entails. A little Bentonville throwback from the investor event we hosted last year ↓ See you there! 👋☕️ #LunrCapital #StartupCPG #Walmart

Last week, the Lunr Capital and NewBound Venture Capital teams headed out to Charleston for our annual team offsite. We strategized, sailed, caffeinated, and left feeling more energized than ever about our mission to power the next generation of consumer brands. We’re gearing up for an exciting period of growth at Lunr, and we can’t wait to continue finding the best ways to support emerging brands as they scale in retail. We are steadfast in our belief that being a true strategic partner to our clients, bringing extensive retail expertise, and creating flexible solutions for brands will continue to be at the heart of how we grow. Throughout the week, we were grounded in our company values: 💫 Make a difference: We are driven by a commitment to make a meaningful impact. 🌱 Honest & authentic: Integrity is at the core of everything we do. 💡 Curious & open: In a rapidly evolving fintech landscape, curiosity is our compass. 💪 Competent & accountable: Excellence is not optional, it’s our standard. We’re grateful to have spent these few days together as a team. Take a look at what we got up to ↓ #LunrCapital #CPG #EmergingBrands GREYSON CLOTHIERS

What trends and consumer behaviors are shaping the next generation of baby products? 👩🍼 Safety and peace of mind: The safety of a child is priceless. Brands that prioritize safety, reliability, and parental confidence are earning trust and repeat purchases. Nanit Pom : Modern Babyproofing Newton Baby, Inc. 🌱 Better materials: Stainless steel, PPSU glass, and organic muslin fabric are being increasingly used as parents look for safer, more durable products. Lalo Hegen Comfy Cubs 💡 Innovation over novelty: The smartest products aren’t always brand new, they just solve everyday problems for parents and caregivers in the most effective way. Mabē Baby Brezza UPPAbaby 🍼 Postpartum care: The postpartum period has historically been underserved, with most options being basic drug store items. Now, we’re seeing brands build around recovery as its own category. Frida Nēmah Earth Mama® Organics 🛒 How are retailers investing in Baby? Earlier this year, Target launched their Baby Boutique and Baby Concierge, while Walmart, Amazon and CVS Health are also investing in the category through expanded assortments, registries, and dedicated postpartum care. #BabyCategory #Consumer #CPG #LunrCapital #EmergingBrands

We’re excited to be sponsoring Startup CPG’s Grocery Run with Walmart later this month in Bentonville! 🛒🏃 For emerging brands, hitting Walmart’s shelves means an incredible opportunity to grow, but supporting that growth takes inventory, production, and the right capital. We can’t wait to meet the brands preparing to make that leap and be a part of the conversation about what comes next. See you in Bentonville on Sept. 24-25th 👋🚲 #StartupCPG #Walmart #CPG #EmergingBrands

Our 2026-27 roundup of retail accelerator programs for emerging CPG brands is here! 🎉 We update this list every year to help CPG founders find the programs, resources, and opportunities that will help them succeed in retail. Find all application, timeline, and eligibility information in our new blog post, linked in the comments. 🛒 Big Box Programs Walmart Target Ulta Beauty SEPHORA 🌱 Natural Grocery Programs Whole Foods Market Albertsons Companies Sprouts Farmers Market 🚀 Independent and Ecosystem Programs SKU BeyondCPG Startup CPG To get all the details on these incredible programs, head to the full article link in the comments. 💫 #CPG #Retail #Accelerators

Come work with us at Lunr Capital. We have 2 new job openings! ⚡ Director of Sales ⚡ Client Success Account Manager Check out our job page to apply.

Landing a major retailer is a milestone for any CPG brand. Expanding into multiple retailers builds even more momentum, but also adds complexity. Selling across multiple retail channels can help brands reach new customers, diversify revenue, and create more opportunities for growth. But as distribution expands, brands also need the flexibility to pursue the right retail opportunities without having their growth strategy limited by their financing. Supporting multiple retailers requires more than just financing individual orders; it requires the flexibility to adapt to different dynamics and the expertise to understand how each channel operates. We explored what changes as brands expand across retailers and what to consider when evaluating a financing strategy in our new blog post, "Multi-Retailer Financing for CPG Brands: Managing Working Capital as You Grow." 📖 Read the full article in the comments! #LunrCapital #CPG #ConsumerBrands

Landing a big retail opportunity can create an even bigger working capital challenge. We loved seeing Peppertux founders Ahat and Malia Caskurlu featured in Inc. Magazine, sharing the story behind building their brand from the ground up, and the unexpected financial strain that came with landing a major Costco Wholesale purchase order. After bootstrapping the company to over $4.5M in revenue, their team faced a familiar challenge for emerging consumer brands: how to fund inventory for a major retail commitment when traditional financing wasn’t built for the situation. We’re so proud to have supported Peppertux during that critical Costco moment, providing the flexible capital needed to fulfill their orders and keep the business moving forward. As Malia shared with Inc., “We went to every traditional bank you can think of, and they all said no. Thankfully…we had connections to a specific provider called Lunr Capital.” Huge congrats to the Peppertux team on the recognition, and thanks for the shoutout! Read the full story: https://lnkd.in/gBZegbUz #ConsumerBrands #Retail #CPG #Costco #RetailGrowth #LunrCapital