Springdale Ventures

We joked that the Coffee Maker launch was going to break the internet. LinkedIn apparently took us a little too literally. My account actually got suspended because we drove so much activity on launch day they thought I was spam. 😂 And somehow that isn’t even the craziest part of the last weeks Coffee Maker launch. I’m honestly still a little speechless by the response. In less than a week:️ 📈 It became our best-selling product  🤑 We sold through our first batch  📱 The Coffee Maker went viral across social  📰 500M+ press impressions across 30+ features, by far our biggest launch ever  🏆 Parade loved it so much they delayed their Household Awards so they could name it 'Best Coffee Maker' in the 2026 Household Superstar Awards. The energy across our team, our community and the brand has been unlike anything I’ve felt in our seven years building Caraway Home. And then New York showed up in a way I never expected. People were lining up before sunrise to experience the Coffee Maker in person at our pop-up. More on that soon. This launch feels like incredible validation for where Caraway is going next ➡️ category by category, room by room. That’s how we build the first generation of non-toxic homes. To everyone in the Caraway community who made the last week happen: YOU ABSOLUTELY CRUSHED IT. VIBES are high. Caffeine levels are higher. 🚀 Cheers, grab a mug ☕ P.S. Still not affiliated with Big Cookware. The shirts were just a subtle reminder. 😅

We’re excited to introduce Pumpkin Spice, Khloud’s first seasonal LTO! A little sweet, a little spice, and everything nice, Khloud Pumpkin Spice Protein Popcorn brings warm fall spice notes and a sweet finish to every protein-powered bite. Available now at Target and on Amazon for a limited time. Stay tuned to @KhloudFoods on Instagram and TikTok for what’s coming next!

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Love being on this journey Springdale Ventures

One giant leap for Caraway Home. One very good cup of coffee for the rest of us.⁠ ⁠ Everyone's favorite non-toxic cookware brand, Caraway, has officially entered the appliance category with its first-ever Coffee Maker. The 10-Cup Coffee Maker designed to make mornings feel calmer, simpler, and more intentional features a "Clean Brew System", intuitive one-dial controls, Gold Cup Brewing Performance, and premium materials leaving ZERO plastic in the brew path.⁠ ⁠ For us, the exciting part isn’t just a new product. It’s watching a brand with a strong mission successfully stretch into new parts of the home... all without losing what made consumers love them in the first place.⁠ ⁠ Huge kudos to Jordan Nathan and the Caraway team who brought this launch to life! You're out of this world and we're proud to have you in the Springdale family. Check it out, here: https://lnkd.in/eE99nyjA 👩🚀 ☕ 🚀

THE CARAWAY COFFEE MAKER IS FINALLY HERE. ☕🚀 Today is the biggest milestone for Caraway since we launched the company, and it’s hard to put into words what this one means. I started Caraway in 2019 after getting sick from fumes after accidentally overheating a pan. While cookware was where we started, the vision was never to build just a cookware brand. In early investor meetings, I actually hid the fact that I wanted to build an entire portfolio of better-for-you home goods, including appliances, because I knew investors wanted to hear that we were focused on one category. Cookware was always the foundation, but the ambition was always much bigger: to create the first generation of non-toxic homes. It’s why we called it Caraway Home. Coffee was one of the categories we identified back in 2020. The opportunity felt obvious. Coffee is such a huge part of our everyday lives, yet in most coffee makers, near-boiling water travels through plastic components before it reaches your cup. At the same time, coffee makers have somehow become more complicated, with more screens, settings and buttons. And most of them aren’t exactly something you'd be proud to display on your counter. Our approach was simple: brew coffee, not plastic. Building it was anything but simple. It took 5+ years, 200+ iterations and 10+ pending patents. At one point, three years into development and roughly 75% finished, our original factory partner dropped the project because it had become too difficult. We nearly lost the entire project and could have walked away. Instead, the team started over. What came out of that is a Coffee Maker we designed completely from the ground up with no plastic touching the brewing process. A stainless steel water path, showerhead, brew basket and reusable filter. A glass reservoir and carafe. And the whole machine is controlled with one dial, because your morning shouldn’t require a manual. And yes, it makes a damn good cup of coffee, brewed to SCA standards. We’ve built a lot over the last seven years, but this is hands down my proudest moment as a founder because it feels like the beginning of the Caraway I always believed we could become. To the incredible number of people across our team and partners who touched this project: you know who you are. The creativity, ambition, resilience and belief it took to get this over the finish line was truly extraordinary. I couldn’t be prouder of you. The future of Caraway Home starts today. Meet the Coffee Maker: https://lnkd.in/gtwFwe3r Grab a mug ☕, Jordan

They got into medical school. Instead, they spent nights hand-capping wellness shots in a friend's shoe shop. Had a call with Lumen cofounder Kristofer Taylor last week & heard their story firsthand. The part I keep thinking about: Lumen did not break through because the founders nailed it on day one. They broke through because they kept letting the wrong version of the business die. Kris + Yasir have known each other for 20 years. They met when Yasir first moved to the U.S. in middle school. Both got into medical school. Both said no. Before Lumen, they had already lost everything once. They built a CBD venture in Texas aimed at helping epilepsy patients, ranked in the top tier of license applicants, then watched the economics collapse when the state pushed the license fee from roughly $6,000 to $250,000. They returned investor money. And started over. That restart looked kind of insane. A one-way ticket west. A $6,000 cold-press juicer. A residency on a regenerative farm in Oregon. They slept during the day. Kris in a hammock, Yasir in a tent. They worked at night. Hand-filling shots in a friend's shoe shop after the crew went home. At the end of a run, they'd flip a coin. Loser drove first to the HPP plant in Sacramento. Winner slept in the passenger seat. They couldn't run Facebook ads either. Hemp kept getting flagged as illegal drug content, so they printed cards at Kinkos and went door-to-door at yoga studios, gyms, and meditation spaces around Lake Merritt. That hustle drove roughly $32K in Indiegogo pre-sales. Then Erewhon. Then Lazy Acres. Self-delivered in a Jeep. Coffee and donuts for the store staff. And then for about two years, they couldn't crack $10k a month. That matters. Because most people only like founder stories once the pain has been edited out. Then California regulators forced another reset. Lumen reformulated, kept moving, and eventually broke into Whole Foods. Later, they quietly acquired Monfefo out of Brooklyn and rebranded it as the world's first Regenerative Organic Certified wellness shot line. Then they kept evolving. Hemp shots. Hemp seed oil shots. Clear collagen protein lemonade. Sparkling protein. This February, they won the UNFI UpNext Pitch Slam with a sparkling protein SKU that had not even launched yet. A bit later, Taste Tomorrow Ventures invested. Not with version one. With the version they suffered their way into. That's the founder lesson for me. Most people think great founders defend the original idea to the death. I think it's the opposite. Great founders stay obsessed with the problem. Not the first format. Not the first packaging. Not the first version that made them feel smart. Thats founder discipline. Kris sent me samples of Lumen's sparkling protein line and I can confidently say they have the best tasting plant-based protein line on the market! Congrats to these cofounder besties on sticking with it to create something special!