Last week in Sydney, Australia, we welcomed more than 100 of the country’s leading marketers to our fourth annual Pinterest Leadership Forum, an event that brings together brand and agency leaders to exchange ideas, explore shifts in consumer behaviour and imagine what’s next for the industry.
The evening felt like stepping into a Pinterest board, with every corner designed for discovery: from a champagne tower and caviar bar to roaming oyster shucking and a martini masterclass. Beyond the celebration, it was a powerful reminder of the value of connecting, communicating and enjoying time together IRL.
We also explored an important consumer tension during our “Design the Exit” panel: are brands designed to keep people scrolling, or to help them actually live?
Our VP of GTM & Innovation, Chloe Wix, joined Joanna Robinson, CMO at THE ICONIC, and Adam Ferrier, Founder of Thinkerbell, to discuss how people are moving beyond passive scrolling and looking for digital experiences that help them discover what they need, log off and go do it.
For brands, this creates a powerful opportunity: to move beyond filling the feed and start fueling a life. Because the most meaningful part of inspiration is what happens next - when people save the idea, make it their own and bring it to life.
Thank you to our global leaders Lee Brown, Damian Kim (金敬烈), Chloe Wix, Melinda Petrunoff and all of our partners who joined us for such a memorable evening.
Here’s to helping people move from inspiration to action and from the screen to the moments that matter.