Quantcast

We are at AdExchanger's Programmatic IO, and we brought more than just great coffee. Come and find us at the Quantcast Coffee Cart. Want to go deeper? Join Annie Georgieva & Christian Backe for their session on 29 September at 3 PM: Beyond Assumptions and Silos: The Performance Marketing Reset. Static audience assumptions and siloed channel structures are the two biggest obstacles in performance marketing today. This session gets to the root of why and shows you what changes when you remove both at once, including a live Q+ demo. Come for the coffee. Stay for the performance marketing reset. #ProgrammaticIO #AdExchanger #Quantcast #AutonomousAI #QPlus #PerformanceMarketing #PerformanceDSP #MathIsMathing

At DMEXCO - Digital Marketing Expo & Conference? Come find Quantcast in Hall 6, Booth B038, co-sponsoring alongside MMA, to find out if your marketing math is mathing. Brands using Q+, our Autonomous AI engine, are seeing a median 58% performance improvement over traditionally managed campaigns. Come to the booth to find out what that could look like for your campaigns. And if you are there on day two, do not miss this. On 24 September at 12:30pm on the DMEXCO Media Stage, Arun M. from Quantcast will be moderating a panel on From Hype to Marketing Impact: What Marketers Need to Know Next. The math is mathing in Cologne. Come and see it for yourself. #DMEXCO2026 #Quantcast #AutonomousAI #QPlus #PerformanceMarketing #MathIsMathing

We are heading to Technology for Marketing at Excel London on 23 and 24 September. Come find us at our stand for pancakes, a live Q+ demo, and a conversation about what autonomous advertising actually looks like in practice. And if you are there on day one, do not miss our session on the AI Powered Marketing Stage at 10:35am. Yuki Kuyper & Jessica Cheung will be presenting a keynote on what happens when you move away from Assumptions and Silos in performance marketing, followed by a Q&A with Ollie Harrison from Betway. It is one of the most important conversations in performance marketing right now, and we think you will leave with a genuinely different way of thinking about your campaigns. See you there! #TFM2026 #FutureOfMarketing #Quantcast #AutonomousAI #QPlus #PerformanceDSP #PerformanceMarketing

Quantcast has been named a Leader across all four of G2's Fall 2026 DSP Grid Reports. Overall, Enterprise, Mid-Market, and Small Business. Each one is based on verified reviews from real users. 95% of users believe we are headed in the right direction, 93% rated the quality of our support highly, and 89% said Quantcast is easy to do business with. This follows the launch of Q+, our autonomous advertising engine, marking a new chapter in what the Quantcast platform can deliver for performance marketers. One customer put it best: "Best-in-class AI, combined with unique and cookieless audience insight and targeting." That is the standard we hold ourselves to, and it is the standard our customers are confirming we are meeting. Read the full recognition story and what our customers are saying: https://lnkd.in/esSZA2ej #Quantcast #G2Leader #PerformanceMarketing #AutonomousAI #PerformanceDSP

The story behind a 59% decrease in CPA at a time when Symprove was seriously considering pulling back on programmatic display altogether.... Moving from a display-only setup to a broader channel mix with Q+: ✨ Outperformed a siloed setup from the start ✨ Gave Symprove the confidence to scale programmatic display when the conversation was heading in the opposite direction ✨ Delivered results within 4 weeks Watch the clip of Michael Singh, Performance Marketing Manager at Symprove, to learn more about what happened when Q+ went live. Catch the full fireside chat on demand here: https://lnkd.in/eUXXGkaS #PerformanceMarketing #ProgrammaticAdvertising #AutonomousAI #Quantcast #PerformanceDSP

Beyond Assumptions and Silos: The Performance Marketing Reset session will be held live on September 9 at 10am ET / 3pm BST. Register now, and we'll send the recording straight to your inbox afterward, so even if you cannot make it live, you will not miss out. John Thomson, Managing Director at Quantcast, will make the case that static audience assumptions and siloed channels cost performance marketers more than their attribution models will ever show. Jessica Cheung sits down with Michael Singh from Symprove for an honest conversation on what moving to outcome-based buying actually looks like, including a 59% decrease in CPA. Plus, Izzy Hardie will show the platform in action with a live demo of Q+. One session, many perspectives, and a lot of practical takeaways. Register now: https://lnkd.in/eUXXGkaS #PerformanceMarketing #MarketingAI #AdTech #ProgrammaticAdvertising

#ThrowbackThursday to one of our favourite moments from the Performance Marketing Masterclass: Virgin Money's AI Advantage. Mark Mitchell from Virgin Money made a point that every performance marketer will recognise. Most audience tools tell you who your customer broadly looks like. But broadly is not good enough when you are trying to reach the person who actually converts, not just someone who might. Audience by Q starts from a different place entirely. Instead of building out from a demographic or an interest category, it works back from the actual conversion point. The result is a real, defined view of the person who reaches the end of the buying journey and takes action. The kind of clarity that changes how you think about audience overlap, targeting strategy, and ultimately where your budget goes. Worth revisiting if you missed it the first time: https://lnkd.in/e4EK8V_g #PerformanceMarketing #ProgrammaticAdvertising #MarketingAI #Quantcast #PerformanceDSP #TBT

Meet Michael Singh, Performance Marketing Manager at Symprove. Michael will join Beyond Assumptions and Silos: The Performance Marketing Reset on September 9 to share what moving to outcome-based marketing looks like from the brand side. How his team got internal alignment, why they made the switch, and what happened when they did. The results: a 59% decrease in CPA compared to baseline programmatic campaigns. If you are thinking about making the shift to outcome-based marketing yourself, this is the conversation to hear first. We'll have plenty of time for questions, plus a short demo ✨ Save your spot: https://lnkd.in/eUXXGkaS 📅 Wednesday, September 9 ⏰ 10am ET / 3pm BST #PerformanceMarketing #ProgrammaticAdvertising #Quantcast #PerformanceDSP #MarketingAI #AdTech #AutonomousAI

Most travel campaigns generate insights after the budget is gone. United Airlines did it differently. By measuring brand lift in real time during their international route campaign, United learned mid-flight that streaming devices outperformed smart TVs, larger creatives drove the most efficient CPA, and the campaign was 5 times more impactful after 1-2 exposures than any subsequent ones. They optimized while the campaign was still live. The result: ✈️ 14% awareness lift among previously unaware travelers ✈️ 77% more efficient CPA. Better data. Better decisions. The math was mathing. Read the full case study: https://lnkd.in/ee_pbSjP #TravelMarketing #Quantcast #BrandLift #PerformanceDSP #UnitedAirlines #MathIsMathing

Audience behavior shifts constantly. The brands that win are the ones that stay ahead. In this clip, Square's VP of Global Demand Generation Kimi Chuang and Quantcast's Cody Furtado talk through how real-time intent data helped Square understand affinity and market signals across fast-moving industries, optimize for efficiency, and make sure every dollar was working harder. Watch the full fireside chat here: https://lnkd.in/e9v8VGiY  #PerformanceMarketing #ProgrammaticAdvertising #MarketingAI #Quantcast #PerformanceDSP