LTK

What’s actually having a moment right now? Today, we’re introducing LTK Most Loved: a new monthly look at the products and trends gaining real momentum across LTK. Most Loved brings together creator recommendations with real shopper behavior—from searches and clicks to the frequency at which products are being shared by LTK Creators—to surface what’s truly resonating. And October’s signals are already telling a story: searches for “rugby shirt” increased 760% month over month, searches for “funnel-neck jacket” surged 814%, and clicks on one satin-and-lace favorite increased 1,164% in the past month. It’s a new way to turn the signals happening across LTK into a clear view of what shoppers are loving now—and what’s gaining momentum next. Meet October’s Most Loved.

Ty Hill recently spoke with The Washington Post about how viral try-on videos sparked a new path, and how building her business on LTK helped give her the confidence and financial foundation to leave her job at the bank and pursue content creation full time. A story about taking the leap, building a business, and what’s possible when creators turn influence into income. 🔗 Read the story here: https://lnkd.in/d6PFnrK9

A conversation worth having IRL. Emma Grede sat down with Amber Venz Box at LTK Con for an IRL “More to Say” conversation on AI, entrepreneurship, and what’s next for the future of business. And the timing couldn’t be better - at LTK Con, we also unveiled our new agentic experience, bringing the power of AI into the future of creator and brand commerce.👀 Two visionary voices. One very good conversation. Learn more about the LTK Brand Platform and book a demo here: https://lnkd.in/ewv-2FyQ

Your next favorite find starts here ✨ LTK makes it easier to explore what’s trending, browse your interests, and find the inspiration you’re looking for. Start with an idea, then keep the conversation going with LTK AI. Discover what’s next on LTK.

THE VERY HIGH COST OF FRAGMENTATION: I keep hearing the same warning from creators, platforms and agencies: affiliate marketing is moving faster than brands can organize around it. This mismatch is expensive. Affiliate marketing is set to drive an estimated $241 billion in U.S. commerce this year. While affiliate spending is rising 11.3%, ahead of ecommerce’s 6.7% growth. EMARKETER As the opportunity grew, brands spread the work across social, affiliate, paid media, PR and ecommerce. Every team has its piece but no one owns the OUTCOME. One creator shared that a brand had recently hired her for a campaign. Then a different team at the same company saw her posts, mistook it for organic enthusiasm, and offered to send her products for free. The company could not tell its own paid campaign from organic content. That’s what happens when you organize around where people sit instead of HOW THE BUSINESS MAKES MONEY. Creator commerce giant, LTK is building for the opposite. At LTKCon last month the company launched an agentic AI system that starts from a business objective, builds the campaign, recommends the creators and forecasts the return. It sets performance targets for the creator and the brand, and gives both sides one set of analytics. "It has become too large, too important, too operationally complex for all these disconnected workflows," Amber Venz Box, president and co-founder of LTK, told me. But the technology only works if someone inside the company owns the business outcome. "What matters is that the function has enough seniority and connectivity across the business," said Patricia Marange of WPP Media. "Otherwise, you risk creating another silo while trying to solve for silos." My latest Forbes piece looks at what the fragmentation costs and what brands getting ahead (shout out to Pat Burke at Target) are doing differently. Thank you to Amber Venz Box, Pat Burke, Brittany Sjogren Patricia Marangé, Ty Amell and Ali Decker Marino for helping me tell this story. Link in comments below:

LTK in the news 📰 Our Co-Founder & President Amber Venz Boxz Box spoke with Yahoo Finance about how creators can build lasting businesses without being at the mercy of the algorithm, and why owning your audience and commerce is key to the future of the creator economy.

THE VERY HIGH COST OF FRAGMENTATION: I keep hearing the same warning from creators, platforms and agencies: affiliate marketing is moving faster than brands can organize around it. This mismatch is expensive. Affiliate marketing is set to drive an estimated $241 billion in U.S. commerce this year. While affiliate spending is rising 11.3%, ahead of ecommerce’s 6.7% growth. EMARKETER As the opportunity grew, brands spread the work across social, affiliate, paid media, PR and ecommerce. Every team has its piece but no one owns the OUTCOME. One creator shared that a brand had recently hired her for a campaign. Then a different team at the same company saw her posts, mistook it for organic enthusiasm, and offered to send her products for free. The company could not tell its own paid campaign from organic content. That’s what happens when you organize around where people sit instead of HOW THE BUSINESS MAKES MONEY. Creator commerce giant, LTK is building for the opposite. At LTKCon last month the company launched an agentic AI system that starts from a business objective, builds the campaign, recommends the creators and forecasts the return. It sets performance targets for the creator and the brand, and gives both sides one set of analytics. "It has become too large, too important, too operationally complex for all these disconnected workflows," Amber Venz Box, president and co-founder of LTK, told me. But the technology only works if someone inside the company owns the business outcome. "What matters is that the function has enough seniority and connectivity across the business," said Patricia Marange of WPP Media. "Otherwise, you risk creating another silo while trying to solve for silos." My latest Forbes piece looks at what the fragmentation costs and what brands getting ahead (shout out to Pat Burke at Target) are doing differently. Thank you to Amber Venz Box, Pat Burke, Brittany Sjogren Patricia Marangé, Ty Amell and Ali Decker Marino for helping me tell this story. Link in comments below:

LTK in the news 📰✨ Forbes is spotlighting the $241 billion creator commerce opportunity—and why the future requires a more connected approach. From fragmented teams and disconnected data to the need for smarter campaign management, we’ve announced our new agentic experience to help bring it all together.

We’re proud to share that LTK's Brand Platform has been named a 2026 Glossy Fashion & Luxury Awards winner for Best Use of Technology! 🏆 🎉 This recognition reflects how LTK combines 15 years of creator commerce intelligence with technology that helps brands build and scale smarter, more effective creator programs. Read more here: https://lnkd.in/ePD2ghPq #LTK #LTKBrandPlatform #Glossy #GlossyAwards #CreatorCommerce #FashionTech

Target Beauty Studio made its debut at LTK Con 2026 ✨ 💄 Pat Burke, VP of Media at Target, and Amber Venz Box, Co-Founder & President at LTK, unpacked the vision behind this new beauty experience and why creating more meaningful ways for brands, creators, and shoppers to connect matters. Watch the latest episode of More to Say to dive into how Target is building for the future of creator commerce: https://lnkd.in/g8YsYY_6 #LTK #Target #LTKCon2026 #CreatorCommerce #CreatorEconomy