In our commitment to providing ongoing education and resources, we're excited to partner with Ramp to co-host a workshop for consumer brands in the earliest stages and beyond. Scaling Finance Operations for Consumer Brands is designed to help founders and operators build smarter financial systems that can keep pace as their businesses grow. This virtual workshop is open to: → SKU alumni → All emerging consumer brands → Our mentor + operator community → Anyone curious about the consumer space Join Abigail DiTosto, Head of Consumer at Ramp, for a practical conversation on scaling finance operations without adding unnecessary complexity. DATE: October 7, 2026 TIME: 1 PM ET WHERE: Virtual + open to the broader consumer community Whether you're just getting started or navigating your next stage of growth, we'd love to have you join us. Register here: https://luma.com/2rs5kkb6 Beau B. Julie Fabricant Heather Buffo Adrien Petersen Rebecca Fieldhouse Fryer
SKU
Industry Associations
Austin, Texas 15,372 followers
SKU is the nation's first CPG accelerator, equipping startups with the tools they need to succeed.
About us
SKU is the original accelerator for the next generation of consumer brands. For more than 15 years, it has been an early signal for the founders, brands and consumer shifts shaping what comes next. Through its selective, hands-on program, SKU brings the right people and resources around in-market founders ready for their next stage of growth. Seasoned operators, investors, industry specialists and serial entrepreneurs work alongside them to make the consequential decisions that turn early traction into enduring businesses. Everything SKU does reflects a simple belief: Great consumer brands are not built in isolation. They take founder grit, well-timed capital, honest mentorship, meaningful access and a community invested in their success. Category-defining brands including Siete, 💩 DUDE Wipes and wildwonder have accelerated through SKU. SKU doesn’t just see what’s next in consumer. It helps build it.
- Website
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http://www.sku.is
External link for SKU
- Industry
- Industry Associations
- Company size
- 2-10 employees
- Headquarters
- Austin, Texas
- Type
- Privately Held
- Founded
- 2011
Locations
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Primary
Get directions
620 Congress Ave.
Suite #320A
Austin, Texas 78702, US
Employees at SKU
Updates
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Last week, we got a preview of the Texas State Fair! We stopped by the GO TEXAN Pavilion & General Store, where Texas-made brands, food, gifts, and more are showcased, and were excited to spot two of our SKU alumni, All Y'alls Foods and Alive & Well Kombucha, on the shelves! Always a fun feeling to see our alumni brands out in the world – especially right here in Texas. Heather Buffo Brett Christoffel Shyler Landry Trevor Landry
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Our mentor community runs deep! Meet more of the incredible CPG experts joining our Fall ’26 Track and bringing their experience, perspectives, and advice to our Founders. And don’t worry…we’re not done yet. Interested in joining the SKU mentor community? Learn more: https://sku.is/mentors Gabriella Vozza Mishu Hogan Shrum Amyn Mirza Anna Lyn Mike Elhaj Beth J. Brown Katie Kravit Dom Biggi Brandon Galindo Mary Kate Kloeblen Angela Chen Mari Haughey Robert Baldwin
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We love getting to meet up with our Founders when we’re in the same city! Founder Chiara Rota of BELLYCIOUS is in NYC for some business meetings and participated in the Naturally New York pitch event. Always fun getting a little face time with our Fall ’26 Founders outside of the Track.
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The Fall ’26 Track is officially in motion! We kicked things off with three days in Austin, 7 incredible brands, and an awesome group of SKU mentors. From getting to know the Founders and digging into their brands to sharing ideas and building connections – it was time well spent. We’re already in Week 4, and there’s plenty more ahead. Stay tuned for more from this group. BELLYCIOUS Kaurina’s Kulfi Magic Milk ORITA Agave Pop Singular Care Twice as Good Hair WonderPop
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Back again with another roundup of our amazing Fall ’26 Mentors! More brilliant people, more CPG expertise, and more perspectives for our Founders to tap into. From building brands to navigating retail, marketing, operations, and everything in between, these Mentors are bringing their experience, expertise, and fresh perspectives to the SKU Crew this Track. We’re excited to have them along for the journey! If you're interested in joining us, check out: https://sku.is/mentors Perri Gordon Evan Spaulding Victoria Kopyar Mike Currie, MBA Jessica Karam Oley Brian Golinvaux Peggy Sin, MBA James Austin Jeff Owen Julie Steinhagen Michael Dagerath Kristen Deshaies Ty Bretthorst
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A little Texas two-step 🤠 Tomorrow kicks off two content-rich days at the inaugural Better Bites Food Forum in Austin. The SKU crew is here and we hope to see you there. There’s some stellar content on the lineup, including conversations on building and scaling breakout food brands and a look inside the Kinder’s + Walmart retail partnership. And don’t sleep on Day 2. 👀 10 emerging brands. 60 seconds each. One rapid-fire Pitch Slam with an incredible group of retail and investor judges from Walmart, Sam’s Club, Sprouts Farmers Market, 7-Eleven , The Angel Group and moderated by SKU Executive Director, Beau B.. Still time to grab a ticket. 👉 https://lnkd.in/gyzmkc_y Adrien Petersen Heather Buffo Trevor Drinkwater Sean Conner Wayne Wu #cpg #startup #betterbites
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Meet more of the mentors behind SKU’s Fall ’26 cohort! Some you may recognize. Some are new to the SKU crew. All bring serious experience to the table. From CPG founders and operators to retail, marketing, and brand experts, our mentors are here to help founders tackle big questions, make smart moves, and build what’s next. We’re excited to have this crew in our corner for another cohort! Interested in joining the SKU mentor network? Our Mentor Interest Form is always open: https://sku.is/mentors Brandon Karam Karina Kromsov Eric Reiter Taja Dockendorf Kale Schnettler Nicole Blake Ahdee Abramson Joseph Liu Yogita Mathur 👏
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Our Executive Director, Beau B., was recently featured on Shelf Help: The Tactical CPG Podcast! 🎙️ Beau sat down to talk all things SKU – from our mentor matching process and 800+ mentor network to the knowledge gaps we see across CPG founders, what makes a founder truly coachable, and some of the biggest lessons we���ve learned across our cohorts around mentorship, fundraising, and retail growth. 🎧 Give the full episode a listen: https://lnkd.in/gtvhz6bN
Siete Foods, DUDE Wipes, Cheddies, and Leisure Hydration all have something in common. They went through SKU, the leading COG accelerator program. Beau B., Executive Director, joined Shelf Help: The Tactical CPG Podcast to break down how the program works and what separates the founders who really get something out of it. We get into the mentor matching process behind every cohort, the knowledge gaps that show up over and over regardless of stage, the iconic mentor program, what founders get wrong once they are in the room, why fundraising strategy and hands on financial modeling are the most consistent knowledge gaps. 📈 The revenue range where the program drives the most value 🧭 What a coachable founder actually looks like on day one 🔍 Diligence questions to ask before applying to any accelerator 🤝 How 800+ mentors get matched to eight companies ⚠️ The fastest way to waste a mentor team 🏭 Founders who switched co-packers mid-program 💸 Why chasing retail doors can be the kiss of death 🔭 TikTok Shop, protein, pet hydration and gut health The link to the full episode is in the comments. Make sure to follow on Apple, Spotify and Youtube to be the first to know when a new episode drops. Supported by: Glimpse and HD Packaging
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The first-ever Better Bites Food Forum is officially ONE WEEK away! We're excited to see everyone in Austin – and even more excited to moderate the Pitch Slam. 🎤 The applications have been so good that we’re keeping them open through EOD tomorrow. If you’re a CPG brand ready to take the stage, this is your sign. 👀 10 brands. 2 judging panels. 1 Pitch Slam. Apply here: https://lnkd.in/g9WCyNMX And if you want to be in the room for all the action, get your tickets at https://lnkd.in/gyzmkc_y
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