Most of us in mortgage are stuck in the middle. Same pitch, same posts, same everything. At our sales rally, Neel Dhingra made a simple case for getting out of it by building a brand people actually want to follow. Three things stuck with our team: ✅ Visibility beats ability. You can be the best in your market, but if you’re not showing up online, somebody else will. ✅ Have a point of view. Be known for something. Share your interests. ✅ It’s ok to be cringe. Everyone starts out awkward on camera. The sooner you start, the sooner you can build an audience. The room was fired up, and we’re not going back to blending in. 🔥 What’s one thing you could do this week to stand out from the middle? #PersonalBranding #MortgageMarketing #KeynoteSpeaker #SalesRally
Synergy One Lending, Inc. NMLS #1907235
Financial Services
San Diego, California 7,127 followers
Possibility is power
About us
At Synergy One Lending, we believe possibility is power⚡and we’ve proven it by helping thousands of families achieve their homeownership goals. No bullsh*t, just expert guidance, financial tools and strategies that actually work. This is bigger than a mortgage. It’s a move toward freedom, stability, and wealth 🏡 Ready to make your next move? Start here 👉 linktr.ee/synergyonelending Synergy One Lending, Inc., NMLS 1907235 | http://www.nmlsconsumeraccess.org/ | 610 W. Ash Street, Suite 1505, San Diego, CA 92101 | (888) 995-1256 | Privacy Policy https://s1l.com/privacy-policy/ | Licensing https://s1l.com/licensing/ | Equal Housing Opportunity
- Website
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http://www.S1L.com
External link for Synergy One Lending, Inc. NMLS #1907235
- Industry
- Financial Services
- Company size
- 501-1,000 employees
- Headquarters
- San Diego, California
- Type
- Privately Held
- Founded
- 2013
- Specialties
- VA, FHA, Conventional, Jumbo, Retirement, USDA, Mortgages, Home Loans, and HELOC
Locations
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Primary
Get directions
610 W Ash St
San Diego, California 92101, US
Employees at Synergy One Lending, Inc. NMLS #1907235
Updates
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Most loan officers have no idea what AI says about them. James Swift and Travis Newton taught a room full of loan officers how to show up in AI search results. People are using AI for recommendations. They open ChatGPT or Claude and ask, “Who’s a trusted loan officer near me?” The AI pulls from what it can find online: your reviews, your profiles, how people describe working with you, and how consistently that shows up across the web. If your reviews are thin, outdated, or scattered, the AI has little to work with. It won’t mention you, and you’ll never know you were left out of the conversation. This isn’t just a mortgage thing. Hair stylists, mechanics, doctors: every local service professional is being “searched” this way now. Every review is a data point. Every detailed, specific review (“James walked us through every step as first-time buyers and closed on time”) tells both humans and AI exactly who you help and how you do it. The good news is that you can get ahead of this without a big overhaul. James and Travis showed the room how to show up in AI search results with about 30 minutes a week: → Ask for reviews consistently, not just when you remember → Respond to the reviews you already have → Keep your profiles accurate and consistent everywhere you appear → Encourage clients to be specific about their experience Thirty minutes a week. That’s less time than most of us spend scrolling. The loan officers who treat their reviews as an asset now will be the ones AI recommends later. Are you checking what AI says when someone asks about you? Try it right now. The answer might surprise you. #MortgageLoanOfficer #ReputationManagement #AISearch #LoanOfficers #MortgageMarketing
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Synergy One Lending, Inc. NMLS #1907235 reposted this
Some moves just don't happen without the right financing. 🏡 Thomas Colbert at Synergy One Lending, Inc. NMLS #1907235 in Seattle, WA shares how Knock made it possible for a family to move, turning a stressful transition into a smooth one. Thank you, Thomas, for making moves like this possible for your clients. #KnockBridgeLoan #RealEstate #SeattleWA
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Time is your gold. Jonathan "JJ" Jerotz broke this down on stage at our sales rally in Chicago. Every loan officer knows the feeling. The pipeline is full, the inbox is overflowing, and the day is gone before you've had a real conversation with a single borrower. Most of us treat time like it's unlimited. It isn't. It's the one asset you can't earn back, and how you spend it decides your results. Here's where loan officers spend their gold well: Responding quickly Working hard no matter where rates are Automating the repetitive stuff Investing in real estate partners Protecting their calendar So, here's your challenge this week: pick one task that drains your time and either automate it, delegate it, or drop it. Then spend that time on something that moves the needle. What's your best time-saving habit? Share it below. 👇 #LoanOfficer #MortgageProfessionals #MortgageLending #TimeManagement #RealEstate #Productivity #HomeLoans
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Synergy One Lending, Inc. NMLS #1907235 reposted this
Its a great day when I can celebrate Emily DeLong, MBA and her new role! 🤩 I am excited to announce that Emily has stepped into being a Marketing Engagement Lead. She is now dedicated to making sure our Loan Officers have the right systems and strategies in place to grow. From CRM adoption to campaign rollout, she will be their partner! Over the years, Emily has been such an asset to our department but has also been an extension of our Loan Officers' teams. Her humor is also next level #IYKYK Congratulations Emily!! Synergy One Lending, Inc. NMLS #1907235
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That’s a wrap on our 2026 sales rally 👏 To every single person who traveled in to be part of this, thank you. You showed up to learn, to connect, to celebrate wins, and to push each other further. This past week reminded all of us why we do this. Here's to the friendships made, the lessons learned, and the momentum we're carrying forward. Next year is going to be even bigger. Thank you, Chicago. Thank you, team. 💚 #SalesRally #TeamCulture #MortgageLender
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Synergy One Lending, Inc. NMLS #1907235 reposted this
How do you help 500 loan officers build personal brands without creating 500 new jobs for your marketing team? 😅 Because “our LOs need to be more active on social” sounds great in the leadership meeting... But then comes the reality: How much freedom do you give them? What stays corporate vs. individual? Who creates all that content? And how do you build a program people actually participate in without your marketing team managing every post? That's the conversation we're having at The Mortgage Marketer. Marketing leaders like Ellie Krabbe from SynergyOne Lending aren't focusing on why employee advocacy is important. (You already know that.) They're coming to talk about the hardest part: how you actually build the system behind it. The guardrails, the content strategy. What belongs on corporate pages. How to create momentum after your team finally starts posting. How to turn individual participation into something that strengthens the entire company brand – instead of fragmenting it. Because the goal isn't 500 loan officers parroting corporate content – it's learning how to leverage 500 individual voices to collectively make your brand more visible. Which is why we're curious to hear where other mortgage marketers land on this: 👇 What's ONE thing you wish your loan officers would create or share more consistently – and what's getting in the way? Original content? Video? More local market insights? Personality? More participation, period? 😂 Tell us below. We have a feeling Ellie and the rest of our panel will have some thoughts, too. And if you're reading this thinking, “YES. This is exactly the kind of thing we're trying to figure out,” comment MARKETER. We'll send you the agenda, who's already joining us, and all the details for why your team needs to be in the room. 🌊 The Mortgage Marketer | September 9–11 | Laguna Beach, CA Ellie Krabbe Synergy One Lending, Inc. NMLS #1907235 #MortgageMarketing #LoanOfficerMarketing #EmployeeAdvocacy #MarketingLeadership #TheMortgageMarketer #videocatalyst
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🔥 CHICAGO, WE'RE COMING FOR YOU 🔥 We're bringing together our top performers, rising stars, and leadership for days dedicated to growth, strategy, and connection. Time to sharpen the skills that drive our success and set the tone for what's next. Expect powerful keynotes, hands-on breakout sessions, and plenty of opportunities to network with colleagues from across the country. Whether you're closing deals, building relationships, or leading a team, this rally will inspire and equip you for even bigger results in the months ahead. Interested in attending? Send us a message to learn more!
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We’re on a winning streak 🔥 ✅ Celebrated President’s Club in Mexico. ✅ Merged with American Pacific Mortgage. ✅ Welcomed the NewRez team to S1L. ✅ Got to see APM’s new president Steve Majerus hit the stage at Mastermind Summit. ✅ Learned from the biggest names in the industry at Forward in Vegas. 2026 has been our best year yet 😎