The Vitamin Shoppe

Class is officially in session at The Shoppe 🎓 This semester, we launched Shoppe U, The Vitamin Shoppe’s new campus ambassador program at The Ohio State University, giving Buckeyes a new way to connect with our brand right on campus. We kicked things off with 100 student ambassadors picking up their first round of back-to-school fuel, featuring products from Gorilla Mind, Clean Simple Eats and more. Throughout the semester, they’ll receive monthly product drops, exclusive merch, and opportunities to bring The Vitamin Shoppe to life across campus. Shoppe U gives us a new way to connect with the next generation of wellness enthusiasts, build community on campus, and get some of our favorite products into students’ hands. We’re excited to see where our first class of Shoppe U takes us. Go Bucks!

The first day of fall brought a whole lot of energy to NYC! 🍎 On September 22, we welcomed more than 400 fans, customers, creators and Health Enthusiasts to our 86th Street Innovation Store for a Candy Apple Fall Carnival with Gorilla Mind, celebrating the launch of its new Candy Apple Energy Drinks and Pre-Workouts, plus IV Rush Hydration. From meet-and-greets with Gorilla Mind athletes Sean “Shizzy” Taaffe and Max Taylor to product sampling, carnival treats and a claw machine, the evening was packed with ways for guests to connect with the brand. We even welcomed more than 40 runners from the UES Run Club, who made The Shoppe their finish line for the night! As our third Brand Takeover of the year, the event continued our mission of bringing exciting product launches to life and creating memorable experiences for our community. A big thank you to Candace Nunnally and the Store 919 team, Joseph Patalano, David Lipke, Lindsay McSwigan, Sebastian Georgescu, Caroline Daniells, and David DiTota for all their work bringing this event to life!

📣 Attention Central Virginia!   Our Distribution Center in Ashland, Virginia is hosting an on-site career fair Tuesday, October 6th!    📍Location: The Vitamin Shoppe, 112 The Vitamin Shoppe Way, Ashland, Virginia 23005 🕐Time: 10:00am – 1:00pm EST 💼Position: Weekend Warehouse Associates   Interested in joining our team? RSVP and select your interview time in advance via the link below.   When you RSVP, be sure to review the full job description and learn more about our exciting employee perks—including a temperature-controlled indoor work environment.   We look forward to meeting you and sharing more about what it’s like to be part of The Vitamin Shoppe team! https://lnkd.in/eHHwrT2z Laura Hauser Williams Shannon Thornton Mary Jo Palumbo, PHR, SHRM-CP

Sleep better with insights from our Wellness Council 💤 Registered Dietician Vanessa Rissetto, of The Vitamin Shoppe’s Wellness Council, was recently featured in Tom’s Guide, sharing her expert insights on magnesium vs. melatonin and how each may support a better night’s sleep. From understanding the benefits of each supplement to addressing those dreaded 3 a.m. wake-ups, read on to learn what experts like Vanessa have to say: https://bit.ly/4hbHt1B

Meet our Health Enthusiast who will train with Arnold Schwarzenegger! 💪 Earlier this summer, The Vitamin Shoppe teamed up with Momentous to give two grand prize winners, one Vitamin Shoppe customer and one Store Health Enthusiast, the opportunity of a lifetime: a trip to Gold’s Gym in Venice, California, to work out with Arnold himself. As part of the contest, our Health Enthusiasts were asked to share how they embody Momentous and Arnold’s philosophy of showing up every day through their commitment to health, wellness, and helping others. We’re excited to announce that our winning Health Enthusiast is Melanie Green, Store Manager of our Midland, TX location! Melanie’s story is one of resilience and perseverance. After experiencing personal loss, she turned to fitness to rebuild her strength, going from a one-mile bike ride to completing multiple triathlons and participating in Bike MS rides for 14 years. Congratulations, Melanie! We’re proud to have you representing The Vitamin Shoppe and can’t wait to share more about your experience after your workout with Arnold!

Great teams deserve great celebrations. Our Avondale, Arizona Distribution Center recently wrapped up the summer with a week dedicated to recognizing and celebrating our incredible Health Enthusiasts. From Spirit Week activities to a Summer Picnic featuring food, games, and plenty of fun, it was a chance to come together and recognize the people who keep our operations running strong. We're proud of the dedication, teamwork, and positivity this group brings every day. Thank you to everyone who helped create such a memorable event and to our Avondale team for all that you do!

51.55 miles from one end of Rhode Island to the other—and no official race or finish line waiting at the end. When Shoppe Squad member and Health Enthusiast at our Northglenn, CO location, Joe planned a trip to Rhode Island with his wife to visit friends, he originally considered competing in a local ultramarathon. Instead, he decided to create a challenge entirely on his own: run the length of the state from top to bottom. Joe spent months preparing, logging 50–60 miles per week, incorporating back-to-back long runs, and training his body to handle the nutrition and hydration needed for the distance. But he knew completing 51.55 miles would require just as much mental preparation as physical. With his wife and friends supporting him along the route, Joe set out to put his preparation to the test. The first 35 miles went according to plan, but during the final 17, his strategy became much simpler: just take the next step. Friends joined him along the way, calls with his brother and longtime running buddy helped him through the toughest miles, and his wife ran the final five by his side. There may not have been an official finish line waiting for Joe, but after 51.55 miles, he accomplished exactly what he set out to do. We’re proud to have Joe as part of our Shoppe Squad and to celebrate the ways our members continue to challenge themselves, prioritize their health and wellness, and show what it means to finish what you start. See more of Joe's journey here: https://bit.ly/4iChWQo

The Vitamin Shoppe is becoming The Sports Peptides Spot. As sports peptides gain momentum in the performance nutrition space, we’re helping customers discover this growing category with cutting-edge, needle-free formulas designed to support goals like muscle growth, strength, and exercise recovery. Our expanding sports peptides assortment brings together innovative formulas from brands like BodyTech Elite and MuscleTech, with more ways to explore the category based on individual performance goals. And we’re making education part of the experience. Our dedicated Sports Peptides destination gives customers a place to learn more about the category, explore different formulas, and find the products that fit their routine. Explore The Sports Peptides Spot and discover what’s next in performance nutrition: https://bit.ly/4cGhf4M

100 miles. 24 hours, 43 minutes, 15 seconds. ⛰️ BodyTech ambassador Nick Walker took on the legendary Leadville Trail 100 Run, aka “The Race Across the Sky”—100 miles of high-altitude Rocky Mountain terrain, including two climbs up Hope Pass at 12,500 feet. Throughout training, Nick tested and adjusted his fueling strategy, carrying a 1L flask of BodyTech Essential Amino Acids throughout race day. His biggest takeaway: “Build a plan, test the plan, find what works, adjust, and apply.” We’re proud to see BodyTech play a role in Nick’s journey from training to the finish line. Congratulations on an incredible 100 miles, Nick! 👏

We’re excited to welcome Kimberley Sweet Gardiner to The Vitamin Shoppe as our new EVP, Chief Marketing and Growth Officer. Kimberley brings more than two decades of proven marketing experience, building brands, and turning customer insight into measurable growth across retail, automotive, and consumer brands! She joins us at an important moment as we continue to evolve our customer experience with every touchpoint across The Vitamin Shoppe. Quoted in WWD, Kimberley shared: "I’m excited to build on that legacy and bring fresh thinking to how we tell our story and connect with consumers across retail and digital.” Read the full announcement: https://bit.ly/4gSte0e