TripleLift

As Women's History Month comes to a close, we're reflecting on the wonderful programming and events hosted by our Women's Initiative Network (WIN). 🧡 This month, WIN provided TripleLifters with so many ways to connect and grow. Including: 🍽️ Global luncheons in NYC, Zurich, Pune, London, Kitchener-Waterloo, and Toronto 📚 A book club discussion on Dream Count by Chimamanda Ngozi Adichie 🎤 A panel highlighting women leading the way in sustainability 💡Workshops exploring workplace empowerment, career growth, and financial planning The calendar was truly packed with something for everyone. 📆 We're so grateful for all the important work WIN does, not just during Women's History Month, but throughout the year. Thank you to all the WIN leaders and event organizers: Andrea Strum (Ravikumar), Alanna Val-Hackett, Marine Scully, Namrata Hattalli, Sabrina Anand, Megan Heady, Arti Khangura, and Jessica Socha #AdTech #WomensHistoryMonth #CompanyCulture #SSP #DigitalAdvertising

Big news! 🥳 TripleLift and Acxiom are teaming up to create curated deal environments where premium inventory meets elite data. 📊📱 As the industry moves toward more sophisticated, privacy-conscious targeting, the combination of Acxiom’s deep data legacy and TripleLift’s innovative delivery is a game-changer. Get the full story — read our latest blog post.  💻 https://hubs.li/Q048SDPC0 #SSP #AdTech #Data #Inventory #DigitalAdvertising

At TripleLift, what sets us apart has always been our people. 🧡 Seeing TripleLifters featured in industry publications is always amazing, and this Retail Brew article spotlighting our very own Chanelle Urquico, Lead, International DSP Engagement, is no different. Give it a read! This piece is filled with expert industry insights and a few surprises, too! https://lnkd.in/gbsCUJsN #SSP #AdTech #RetailMedia #ProgrammaticAdvertising

✨ Meet the Women of WIN! ✨ We're back to shine a spotlight on the incredible women of our Women's Initiative Network (WIN) ERG. This week, we’re featuring the magnificent Revenue Analyst, Azra Dedic. 🥳 Pistons, Lions, Redwings, you name it—if they’re repping Michigan, you’ll find Azra in the stands cheering them on (or at least checking the score from a beach club in Capri). 🏖️ 🏀 Get to know Azra better below. And keep your eyes open for more inspiring spotlights soon! #SSP #AdTech #Culture #WHM #WomenInTech

So much of CTV advertising is stuck in the past. In fact, 49% of CTV ads are just standard 15 and 30-second spots. 🤯 📺 Advertisers are leaving performance on the table by just using new pipes to run the same old commercials. But what if you could get 39x purchase intent? 📈💻 Our new report, The Architecture of Attention: Why Nonstandard CTV is the New Standard for Impact, explores why non-standard is the new standard for CTV campaigns that really resonate. Download it now: https://hubs.li/Q048wD7q0 #SSP #AdTech #CTVAdvertising

Q4 can be a difficult time to cut through the clutter. Or so we’ve heard. 😎 Our latest case study with TRIP and BASE proves you don’t have to sacrifice quality to achieve the reach and performance your campaign deserves. "TripleLift gave us a smart way to extend our video strategy beyond Prime Video during the most expensive quarter of the year. By combining premium OLV with active optimization against Amazon sales signals, we were able to drive efficient reach, strong ROAS, and meaningful new customer growth without compromising on quality." — Luso Katsonga, DSP Director, Base Commerce Thank you to Luso and Claire Dillies for your collaboration. And a big shout-out to Luke Taplin-McCallum, Marie Mayssaa El Koussa, and Manon CLERY, from the TripleLift team. 🖇️ https://hubs.li/Q048ttRs0 #SSP #AdTech #OnlineVideo #DigitalAdvertising

We couldn't be more excited to be headed back to Miami for POSSIBLE next month! 🌴🧡 In an era where attention is the most valuable currency, we’re engineering meaningful branded moments that move beyond visibility and create lasting connections, merging art with intelligence to ensure your advertising isn't just seen — it’s remembered. Here’s where you can find us: 🥂 Almost POSSIBLE w/ LUMA Partners Sunday, April 26th | 7:00PM - 9PM EST | Marbella Fontainebleau Terrace 🎾 AdTech Open w/ iSpot Tuesday, April 28th | 8:30AM - 12:30PM EST | Flamingo Tennis Center 🎤 The FQ Lounge (The Female Quotient) Session Details Coming Soon! ☀️ Meetings at the TripleLift Suite at the SoHo Beach House Ready to connect? Meet the TripleLift team: Dave Helmreich | Rob Deichert | Eliza Davies | Fergus Mellon | Matt Simon | Darragh Lynch | David Fahey | Tom Chumbley | Lauren Gabriele | Jack Rickles | Emily Wood | Airey Baringer | Kris Diaz | Chelsea Murray | Nico Vonau #SSP #AdTech #DigitalAdvertising #POSSIBLE2026

Fans around the world are gearing up for an exciting postseason. 🏀 🏆 They're ready to get in on the action, and not just during the games; they'll be engaged all over the web, reading analysis, watching highlights, and connecting on social. 👀📱 With the championship series approaching, now is a great time to make sure you're reaching these passionate fans with ad experiences that resonate. Ready to get in the game and make an impact? #SSP #AdTech #DigitalAdvertising #ProgrammaticAdvertising #SportsAdvertising

Don’t go into Amazon’s Big Spring Sale without a game plan. 📓 The event runs from Wednesday, March 25, through Tuesday, March 31, and there is still time to optimize for maximum campaign performance. Taking a look at the carousel below is a great first step. And remember, we’re always around to help. 🧡😎 #SSP #RetailMedia #AdTech #DigitalAdvertising #ProgrammaticAdvertising

✨ Meet the Women of WIN! ✨ We're back to shine a spotlight on the incredible women of our Women's Initiative Network (WIN) ERG. This week, we’re featuring the marvelous Sabrina Anand, Country Manager, Canada! 🇨🇦 Sabrina is a chai latte aficionado, a doula, and that’s just the beginning of the list of her many interests and hobbies. Get to know Sabrina better below. And keep your eyes open for more inspiring spotlights soon! #AdTech #Culture #WHM #WomenInTech #SSP