VML HEALTH

Service, creativity, and compassion in action. This VML Worldwide Foundation Day, VML Health teams around the world rolled up their sleeves to make a difference. In New York, we supported GRACE Giving & Receiving Assistance for our Community's Essentials in distributing food and supplies to vulnerable neighbors. In Paris, we brought smiles to patients at Gustave Roussy with handmade charm bracelets. Together, we’re growing good where it matters most. #WeAreVML #VMLFoundation #VMLHealth #VML

The way patients and clinicians make decisions is evolving, and AI is at the heart of this transformation. Patients are turning to AI for advice, while clinicians are increasingly relying on AI-driven recommendations integrated directly into their clinical workflows. This shift has created a new decision environment—one that’s dynamic, unpredictable, and full of opportunity for healthcare brands willing to adapt. In her latest article, Nadine Leonard, Global Chief Solutions & Innovation Officer at VML Health, explores how brands can thrive in this new landscape. The decision environment has changed, with traditional approaches no longer being enough. The brands that evolve to meet this moment will not only stay relevant but will lead the way. Read the full article to learn more: https://bit.ly/4hjFPd9 #VMLHealth #HealthcareMarketing #PharmaMarketing #AI #Healthcare #WPP

Giving back is what VML Worldwide Foundation Day is all about. This year, VML Health is thrilled to support Maggie's Centres, an organization providing free support to people living with cancer and their families. Through Power Hour with a Cause, we’re putting our strategic thinking to work on challenges that will help Maggie’s achieve its goals for the next 24 months. It’s an honor to contribute to such a meaningful cause and to be part of a global effort to make a difference. #VMLHealth #VML #WeAreVML #VMLFoundation

After 25 years of growth and leadership, Barbara Blasso, founder and chief executive officer of IMsci, is retiring. Under Barbara’s guidance, IMsci has become one of the most respected medical education teams in the industry, known for its strategic and scientific acumen, technological innovation, and unwavering commitment to promoting positive health outcomes. Barbara’s career began in consumer advertising and public relations, where she developed her expertise before transitioning to healthcare marketing at Gross Townsend Frank Hoffman (GTFH). Mentored by industry pioneers Alan Gross and Jane Townsend, Barbara discovered her passion for medical education and joined GTFH’s Phase Five Communications division. In 1998, she founded IMsci, building it into an industry leader in medical education. Last year, IMsci celebrated its 25th anniversary, a milestone that reflects Barbara’s vision and her team’s dedication. Throughout her career, Barbara has focused on keeping pace with science and innovation, helping clients make strategic pivots to differentiate themselves and improve health outcomes. Her ability to align IMsci’s diverse talents around clinical medicine and healthcare delivery has empowered the agency to thrive and deliver excellence for over two decades. Barbara’s impact extends beyond the med ed sector. She has had a longstanding relationship with Open Door of Fairfield County CT, a resource for people dealing with poverty and homelessness. IMsci’s pro bono services to Open Door have included assisting with their annual fundraising galas, creating donor videos, and providing marketing support. Barbara has also served as an advisory member of the Board of Directors, showcasing her commitment to community impact. As Barbara steps into retirement, we will continue to celebrate and support the incredible team she built. Thank you, Barbara, for your remarkable contributions to us all at VML HEALTH, the medical education industry, and the community. #MedicalEducation #Leadership #Legacy #Retirement  

As our teams report back from the opening days of European Respiratory Society's congress we hear from Mohammad Yaghoubi, MD on his thoughts on how the world of respiratory medicine is evolving ⬇️ "ERS has already showcased the dynamic evolution of respiratory medicine, with a record-breaking 7,200+ abstracts submitted and packed sessions driving a vibrant exchange of ideas. This year the congress explores a wide range of topics, including innovation, sustainability, planetary health, health equity, and the future of respiratory care. This year a key focus has been the shift toward precision medicine and patient-centered care. Advances in biomarkers, phenotyping, and individualized treatment strategies are enabling earlier patient identification and tailored approaches to diseases like asthma, COPD, and IPF. Importantly, discussions are emphasizing how to translate these innovations into real-world practice to improve outcomes beyond clinical trials. The convergence of respiratory disciplines is another notable theme, with shared biological pathways and overlapping clinical challenges reinforcing the need for multidisciplinary care models and cross-specialty collaboration. New initiatives supporting medical students and early-career scientists are also putting a spotlight on the next generation of respiratory leaders. Beyond the science, conversations are increasingly centered on prevention, earlier intervention, real-world evidence, and the integration of patient-reported outcomes into routine care and research. The optimism surrounding these advances is grounded in the belief that they are opening new opportunities to reshape respiratory health globally." Keep following for more updates as the week progresses. #ERS2026 #ERSCongress2026 #RespiratoryMedicine #VMLHealth #PrecisionMedicine

One in six people experienced loneliness between 2014 and 2023, according to the World Health Organization. Human connection is emerging as the next trillion-dollar wellness economy, reshaping healthcare to address loneliness and improve outcomes. More in VML’s Health Futures (trend no. 10): https://bit.ly/4sJSuKG #HealthFutures #TheFuture100 #VMLHealth #Health

Loneliness is a growing epidemic, with 70% of people globally recognizing its impact on health. Social health is emerging as the next trillion-dollar wellness economy, reshaping healthcare to prioritize connection alongside treatment. Learn more about this transformative trend in Health Futures (trend no. 10): https://bit.ly/4sJSuKG #HealthFutures #TheFuture100 #VMLHealth #Health

Advanced analytics, AI, and health data strategy—these are the building blocks of client growth at VML Health. With Sus Misra now leading our global data and analytics capability, we’re helping pharmaceutical and life sciences clients unlock the full value of their data. From HIV to pediatric cancer, Sus’s 20+ years of expertise is shaping the future of health innovation. #VMLHealth https://bit.ly/4x0JCll