Vooma

Your best people are drowning in your least valuable work. Your top brokers didn't get into this business to copy-paste load details and build quotes all day. They got into it to win customers and move freight. But that's not how most of them spend their time. Steve Linder from WorldWide Logistics put it simply: they brought in Vooma to take the manual, repetitive tasks off their team's plate so their people could get back on the phone with customers and go find new opportunities. The result? Quote building time dropped significantly. Autodrafts now do the work while reps are on calls or at lunch. They come back, the quote's ready, and their time is spent building relationships and winning freight not punching keys.

Most Enterprises deploy AI and hope for the best. WWEX runs every initiative through three filters before it gets a dollar. Jonathan Drouin broke down their framework on The Freight Show: -> Will it improve customer retention? Their best performing AI projects are ones where the customer never knows AI is involved. Faster quote responses, cleaner communication, better follow-through. No friction, just a better experience. That's retention work, not a science project. -> Will it grow net margin? Jonathan's talked to peers who deploy AI and when he asks what the outcome was, the answer is "quality of life got better." His response: what does that mean? His team sets KPIs on day one. Every active AI project gets reviewed in a steerco every two weeks. If the numbers aren't tracking, they adjust or kill it. -> Will it reduce cost to serve? They map workflows before they build anything. Team by team, task by task. How many clicks, how much time, how many people touching it. If the math doesn't pencil on paper, they don't greenlight it. If a project can't clearly tie to one of those three, it doesn't move forward. Over a dozen initiatives last year and that discipline is the reason the ones that worked actually delivered.

90% of Evans Transportation non-integrated orders are entered automatically by Vooma. Not only does that mean a team once dedicated full-time to load building can be reallocated to revenue-generating activities, but it also means all tasks downstream can be completed faster: - Loads can be covered and moved off the board faster - Better appointment slots get locked in - Documents get collected earlier, which speeds up billing The whole quote-to-cash cycle compresses, leading to better customer experience and fewer things falling through the cracks.

𝗩𝗼𝗼𝗺𝗮'𝘀 𝗤𝟭 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 Join for an exclusive session on March 26th at 12pm CST (registration link in the comments) where we'll run through the latest product launches: 🤝 Cover: Carrier Sourcing Get a first look at Outbound Cover - enabling you to proactively reach out to your trusted carrier network to make sure you're getting bids on every load and moving freight faster. 📡 Track: Real-Time Visibility & Control See how Track now handles the full lifecycle - from pre-pickup through delivery and POD collection - with smarter escalations, priority load monitoring, and SMS support to keep everyone in the loop automatically. 🔮 Exclusive Roadmap Preview Join live for a behind-the-scenes look at what's coming next. This one's for attendees only.

What happens when your reps have the time to start building real carrier relationships? Evans Transportation found out: an increase to 75-80% repeat carrier usage. Before, their team was spending all day on the phone - posting loads to the open board, taking whoever showed up. No time to check load history and build or develop those carrier relationships. Vooma gave them that time back. Now they're checking their network first, building or fostering existing relationships, and only going to the open board as a last resort.

Most freight problems don’t start on the road. They start at the dock. If you don’t understand how a warehouse thinks, a lot of “carrier problems” won’t make sense. Chris Brumett has spent 30 years inside supply chain execution - warehouse systems, yard systems, transportation workflows. Now he’s the Chief Product Officer at Terminal Industries , building what he calls a yard operating system to fix one of the most overlooked handoff points in freight: gate → yard → dock. On this week’s episode of The Freight Show we broke down what every broker and carrier should understand: 1) Warehouses optimize for labor, not your margin. Door assignments aren’t random. They’re based on velocity, storage zones (frozen vs ambient), and minimizing travel time inside the building. Every extra move costs money. 2) Appointments exist to protect dock capacity. They allow facilities to forecast labor and pre-stage loads. But staging a 24-pallet shipment can clog multiple doors for hours. So when a driver is late, it’s not just “late.” It’s congestion, reshuffled labor, and ripple effects across the dock. 3) The ASN helps - but it’s incomplete. Facilities may know what’s on the trailer. They often don’t know the actual operating carrier if the load was re-brokered. That’s where check-in friction starts. 4) Inbound priority is driven by outbound pain. Two loads can look identical to a broker. To the facility, one might prevent a stockout or protect a promo item. Inbound scheduling isn’t first-come-first-serve. It’s tied to what the building needs today. 5) The yard is still wildly under-optimized. Many large facilities are running it on spreadsheets. When a spotter spends 45 minutes hunting for a trailer, the cost isn’t just spotter time. It’s dock crews waiting. It’s detention. It’s trucks stacked at the gate. Freight ops breaks at the handoff points. Understanding what’s happening inside the building changes how you think about everything outside of it. If you’ve ever wondered why a “simple delivery” turns complicated fast, this one will resonate. Listen to the latest episode of The Freight Show. Link in the comments. 👇

Highway 🤝 Brotherly Freight 🤝 Vooma Being a great partner to your shippers starts with being a great partner to your carriers. And one of the most important things for any brokerage is building the (right) carrier network for the freight you actually move. Brotherly Freight is using Vooma and Highway TFX together to do exactly that. Vooma Build creates the load, it auto-posts to their curated auction board on TFX, and Vooma Cover starts negotiating rates instantly.

Will Kerr has lived on both sides of the table. He co-founded Edge Logistics and scaled it to ~$160M in revenue. Now he runs a 600+ truck carrier operation. So when he says losing money on freight is the most brutal part of brokerage, it’s not theoretical. Because the hardest moments aren’t obvious: You don’t know if you’re cutting your losses… or if the right truck is about to call in at the last minute. At some point, a manager has to make the call: Fail the load. Reschedule it. Or take the loss and protect the relationship. That pressure shapes carrier sales culture. Reps staying late until the board is clear. Arguments over whether there are “no trucks” or “always trucks.” The quiet understanding that with enough money, a truck can usually be found somewhere in America. Which is why the industry truths still hold: “There are no bad loads - just bad rates.” “Good loads go.” And why the rare wins matter. Booking a $500 rip, Will says, feels like a birdie in golf. Everything lines up. The plan works. The system clicks. For anyone who has ever covered freight, taken a loss, or waited on a miracle truck, this conversation will feel very familiar. Listen to the latest episode of The Freight Show. Link in the comments. 👇

"The selling part is not hard. The hardest part is always backing up what you sell." Brotherly Freight was already winning with one site. Since partnering with Vooma, they've expanded to a 3-year contract across all their customer's sites in the lower 48 - and their on-time percentages jumped from 93% to 97-98%. When you can back it up, the growth takes care of itself.

"Bad news is so much better than no news." Chad Eichelberger on what set the Access America culture apart: when things go wrong in freight - and they will - deliver the brutal truth as fast as possible. The brokers who thrived weren't the ones who avoided hard conversations. They were the ones who picked up the phone first. That's the kind of work we want to help make possible. When your team isn't buried in manual ops, they have the time to actually be great at the job. 🎙️ Full conversation on The Freight Show — link in comments.