Walmart Connect

Partner Connect is almost here. And this year, there’s a lot to connect as we explore how we evolve commerce media to spark growth. Here’s what’s ahead on October 6. 

How can brands separate signals from the noise? Walmart’s Linda Lomelino sat down with Flywheel’s Mike Feldman on the latest episode of the Walmart Connect Studio to talk about how connecting online and in-store insights can give brands a more complete view of customer behavior. Watch the full conversation to hear how bringing those signals together can help advertisers uncover new opportunities, make more informed decisions and drive growth. https://lnkd.in/g_Av7wff

At Partner Connect, leaders from across Walmart and our partner ecosystem are bringing different perspectives to one conversation: how we create a more connected commerce media ecosystem. Meet some of the voices taking the stage on October 6 from Unilever's Ryu Yokoi and Revlon's kelly solomon to Vibe.co's Arthur ✌️ Querou and Walmart's William White.

Walmart Deals is coming October 5–11. Are your campaigns ready? The Walmart Connect Partner Network can help you prepare with specialized expertise and support across campaign planning, activation and optimization. From identifying the right items to building campaigns and optimizing performance, partners can help you make the most of this high-traffic shopping event. Explore the Partner Directory to find the right partner for your business: https://lnkd.in/ebBsTE3H

Holiday is coming. Is your media strategy ready? 🎁 Join Walmart Connect’s Vicky Guan and Xnurta for a conversation on what past holiday and high-traffic event insights can tell us about the season ahead, and how advertisers can put those learnings to work across the funnel. From Sponsored Products to Sponsored Video, we’ll dig into practical ways to prepare, find opportunities across your media mix and make smarter campaign decisions this holiday season. Register here and we'll see you October 14: https://lnkd.in/gNyaSMCU

The holiday season gives brands more than a few big days to make an impact with opportunities unfolding across weeks of planning, shopping and everyday life. What does that mean for holiday strategies in 2026? We looked at the latest shopper insights and what brands can take from them this season. Explore more: https://lnkd.in/gEZdp4Hq

What makes it into the cart can be decided long before a customer starts shopping. Food inspiration can come from anywhere, from something spotted online to an unexpected discovery in store. For brands, that creates more opportunities to influence what customers ultimately choose. Walmart Connect helps advertisers reach customers across those moments and bring inspiration closer to purchase. Explore how Walmart Connect can help your brand show up across the moments that shape what customers choose: https://lnkd.in/g2sjm3nw

Eight beauty brands, one shared experience. Instead of each showing up on its own, House of Curls brings them together around the customer. A new in-store experience in Tallahassee, House of Curls is centered on textured hair and designed to make learning, trying and discovering products feel more connected. Live demos, sampling and personalized consultations give customers a chance to explore in person, while digital touchpoints help carry that discovery into shopping. Many teams, partners and brands had a hand in bringing House of Curls to life with special thanks to Aussie and Mielle (Procter & Gamble), Not Your Mother's Haircare, Camille Rose, The Doux, Cantu (PDC BRANDS), African Pride (Strength Of Nature, A Godrej Company) and as i am. One shared idea kept it all connected: start with the customer and build from there.

A new health goal. A recipe discovered on social. A last-minute dinner decision. Small changes in what customers need can reshape what they buy, the brands they consider and how they move from discovery to purchase. At Groceryshop, Walmart Connect’s Brett Wein explored these shifts with industry leaders, including PepsiCo’s Nicolle Poole. One idea kept surfacing: understanding the customer isn’t just about knowing what they bought. It’s about recognizing when needs and behaviors are starting to shift and what those changes could mean for what comes next. Read Brett’s takeaways from Groceryshop 2026: https://lnkd.in/gHqmTqBU

Customer insights are most valuable when marketers can put them to work. Walmart's Linda Lomelino and Pacvue CEO Rahul Choraria dive into how bringing insights closer to media planning and activation can help advertisers better understand their customers and inform strategies across the funnel. ▶️Watch the full conversation: https://lnkd.in/gxjj5Vt4