The future is unfolding. Hear first-hand from Head of Product at Data Ventures, Pat Murphy, on where Scintilla is headed — and the ideas and insights he took away from Inspire. https://lnkd.in/gKPqcXQb
Walmart Data Ventures
Data Infrastructure and Analytics
Bentonville, Arkansas 20,547 followers
About us
With approximately 255 million customers and members visiting more than 10,500 stores and numerous eCommerce websites in 19 countries, Walmart is uniquely positioned to serve customers how, when and where they want. Formed in 2021, Walmart Data Ventures unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. The name ‘Scintilla,’ derived from the Latin word for ‘spark,’ embodies the power of a single insight to ignite transformative ideas. Even the smallest, most granular data point can drive decisions that create meaningful impact. Scintilla empowers businesses to turn insights into action, optimizing every touchpoint along the customer journey—from home to store—and the product journey—from source to shelf. At Walmart Data Ventures, our mission is to deliver value to customers, suppliers, merchants, and store operators by bridging insights with actionable strategies that enhance the retail experience.
- Website
-
https://www.walmartdataventures.com/
External link for Walmart Data Ventures
- Industry
- Data Infrastructure and Analytics
- Company size
- 201-500 employees
- Headquarters
- Bentonville, Arkansas
- Type
- Public Company
Locations
Employees at Walmart Data Ventures
Updates
-
Build your skills with Scintilla Learn. This October, join us for eight live, instructor-led webinars covering a variety of topics to help you get more from Scintilla. Can��t make a live session? Explore on-demand learning paths and learn anytime, at your own pace. Swipe through to see this month’s live webinar schedule, then log in to Scintilla Learn to explore the full catalog of learning opportunities. https://lnkd.in/gJyG_jJi
-
Mark Hardy sat down with The CPG Guys at Inspire to share where Scintilla is headed next. The move from insights platform to commerce intelligence platform is a big one, as Mark explains: it's integrated, smarter with AI, and actionable all the way to the sales floor. Click below to listen in!
**NEW EPISODE : www.cpgguys.com/inspire26 📖 Walmart just redefined what a retail data platform is supposed to do. 📻 At Inspire 2026, Mark Hardy (SVP, Walmart Data Ventures) laid out Scintilla's next chapter: moving from an insights platform to a full commerce intelligence platform — integrated, intelligent, and actionable. 🎤 His framing stuck with us: "Insights without action is just interesting." 📈 For years, the industry has optimized for better dashboards and deeper reporting. 📈 Walmart is now optimizing for speed-to-decision — connecting data across modules (shopper behavior, supply chain, digital path-to-purchase) into unified "boards," layering in AI to surface the "why" behind the numbers, and building interoperability with systems like Supplier One and Walmart Connect so a decision can actually be executed, not just observed. 💡 The bar for retail media and shopper data platforms just moved. It's no longer "what happened" — it's "what should I do next, and how fast can I do it." Full episode : www.cpgguys.com/inspire26 #RetailMedia #DataStrategy #CPG #WalmartDataVentures
-
Our biggest Inspire yet wouldn’t have been possible without you! Thank you to every speaker, attendee, partner, and team member who helped make this such a memorable experience. Together, we explored new ideas, shared success stories, strengthened connections, and discovered fresh ways to use Walmart first-party data to drive growth and create a better experience for our shoppers. The countdown to Inspire 2027 starts now. https://lnkd.in/eFGpc3a6
-
Inspire 2026 is officially in the books! Today was dedicated to what makes Inspire unique: Hearing directly from you. Scintilla subscribers and Walmart merchants took the stage to explore the strategies, insights, and experiences behind their success. Across 28 breakout sessions, attendees went beyond the headlines to discover how Walmart first-party data and insights can help uncover opportunities, drive growth, and create better experiences for Walmart shoppers. Read the Inspire 2026 recap here: https://lnkd.in/eBxGrEyW
-
-
Walmart Data Ventures reposted this
Data is most powerful when it leads to action. At Inspire 2026, Walmart Data Ventures showed how Scintilla is evolving into a commerce intelligence platform designed to help suppliers understand what’s happening in their business faster, uncover new opportunities and take action across inventory, media and stores. See what’s next as Walmart Data Ventures builds the future of commerce intelligence. https://walmrt.us/46w3xhj
-
-
What a way to kick off Inspire 2026! Day 1 delivered. We brought together big ideas, fresh perspectives, and actionable insights, all centered on how Walmart first-party data can help drive growth and create better experiences for Walmart shoppers. Tomorrow, we'll hear from 28 Walmart suppliers as they share their Scintilla success stories and lessons learned. They'll be accompanied by learning sessions from our own Walmart Data Ventures experts for a full day of diving deeper and exploring what’s possible with Scintilla. Read the Day 1 recap here: https://lnkd.in/eBxGrEyW
-
-
Welcome to Inspire 2026! From future-focused keynotes and engaging fireside chats to breakout sessions filled with actionable insights powered by Walmart first-party data, the conversations start now. Over the next two days, we’ll explore new ways to drive growth and create better experiences for Walmart shoppers. Let’s get started!
-
-
2 days. 28 breakout sessions. Countless opportunities to be inspired. Inspire 2026 takes the stage at the Rogers Convention Center on September 16 and 17, and we’re excited to welcome attendees for two days of powerful insights, meaningful connections, and real-world success stories. Hear directly from Walmart suppliers as they share how they’re using Scintilla to identify opportunities, solve business challenges, and create better experiences for Walmart shoppers. Discover new ideas and fresh perspectives to consider as you plan your growth with Walmart. Plan your Inspire experience at https://lnkd.in/gkdfvwZY. We can’t wait to see you there!
-
-
Great customer experiences are built long before a shopper reaches the checkout counter. Our panel of experts will explore this idea at Inspire as we discuss Scintilla In-Store—a smarter, easier way for third-party field representatives to get work done in Walmart stores. See how access to near-real-time store insights and item information, planning tools, and recommendations can help improve execution and create better experiences for Walmart shoppers. Start planning your Inspire experience with the full lineup of sessions, speakers, and events at https://lnkd.in/gkdfvwZY. - with Ebong Eka, Kyle Kinnard, & Heather Seymore