Boca Raton, Florida, United States
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About

2x CMO | 1x CEO | 4 Exits | $5B Value Creation | AI | Board

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Experience & Education

  • ExperiGreen Lawn Care

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Licenses & Certifications

  • Google Adwords Certification Graphic

    Google Adwords Certification

    Google

    Issued

Volunteer Experience

Publications

  • You Can't Have Search Anymore Without Blending in Social

    Advertising Age

    The future of search marketing will demand a blend of many different digital-marketing components -- traditional search, retargeting, display, etc. -- that must reach audiences across a wide swath of media, as consumers use many different devices to search for content across multiple platforms and interfaces.

    Marketers need to focus on how well they are integrating social within search, and vice versa. It's not an either-or debate. There are two reasons this is true.

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  • Turning Challenger Brands Into Market Leaders

    Search Engine Journal

    So what is the solution to effectively grow the market share of these challenger brands...

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  • 15 Tips For A Successful Facebook Ads Program

    Search Engine Land

    To help you succeed for your clients, I’ve put together this Top 15 list of ‘secrets’ that will benefit your paid social campaigns. I’m going to focus primarily on Facebook and a bit on LinkedIn...

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  • How To Use 3 Competitive Intelligence PPC Tools

    Search Engine Land

    Want to feel like a super-spy while learning valuable secrets that can help grow your client’s business?

    Here’s how you do it: invest your time and money in PPC competitive intelligence and please shhh … don’t tell anyone.

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  • Best Practices for Effective Keyword Research

    DM News

    Incorporating the right keyword search tool into your pay-per-click (PPC) campaign can be a time-saving and cost-effective strategy...

  • How To Gain Control Over Your Keywords

    Search Engine Land

    Last spring, Google AdWords introduced Broad Match Modifier, an innovation that shows Google has been listening to its customers. For many years paid search experts have complained that broad match is too broad and phrase match is too narrow so I for one was pumped to hear about the modifier a few months back and couldn’t wait to start testing it...

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  • The case for better online management at law firms

    DM News

    While the do-it-yourself strategy is driving results, it is leaving attorneys vulnerable to negative exposure. This illustrates the importance of investing in search and online reputation management (ORM)...

  • 4 ways to capitalize on Google's real-time search results

    iMedia Connection

    In December, Google began including real-time search results from popular social networking sites in with its regular results. In much the same way as it includes image, video, blog, and news results in a "Universal Search" result, tweets, notices, and status posts from Facebook, Twitter, MySpace, and other sites are now streaming alongside Google's regular search results almost immediately after they are posted.

  • Managing Social Media Amid Real Time Search Results

    DM News

    Social search capability is especially relevant to brands that have a social presence. When a user searches a company's brand name, they will likely encounter the last tweet about that company as the No. 1 organic result. That makes online reputation management paramount...

  • Putting a Price on Paid Search: How Marketers Measure and Benefit From Sales Cycles

    Adotas

    Battling it out in the world of paid search is tough enough without knowing your average sales cycle. If it takes a month for your visitor to convert into a sale, your campaign cannot really establish its true profitability until that cycle is complete. By assuming that a paid search campaign can be measured in a day or even a week, many new PPC marketers give up and lose out on a possibly lucrative search campaign...

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Honors & Awards

  • 2024 Globee Awards | Marketing Campaign of the Year "It's About Time"

    Globee

    2024 Globee Awards | Marketing Campaign of the Year "It's About Time"

  • 2022 Demand Gen Report Award for Content, Creative & Execution

    Demand Gen Report

    2022 Demand Gen Report Award for Content, Creative & Execution highlighting campaign "It's About Time".

  • 2022  Gold Stevie® Award for Marketing Campaign of the Year

    Stevie Business Awards

    ModMed received top recognition for the “It’s About Time” campaign, which was created to offer a view of what life could be like if we reduced some of the burden physicians and medical practitioners experience. The campaign features a multi-channel distribution approach using digital and print ads, direct mailers, paid and organic social media, a refreshed website, and a video that humorously shows children portraying doctors and medical professionals dealing with the challenges of working in…

    ModMed received top recognition for the “It’s About Time” campaign, which was created to offer a view of what life could be like if we reduced some of the burden physicians and medical practitioners experience. The campaign features a multi-channel distribution approach using digital and print ads, direct mailers, paid and organic social media, a refreshed website, and a video that humorously shows children portraying doctors and medical professionals dealing with the challenges of working in healthcare.

    “We wanted to avoid all the typical conventions of healthcare advertising and instead lean into the real challenges medical providers and staff face every day,” said Adam Riff, chief marketing officer at ModMed. “In developing the ‘It’s About Time’ campaign, we focused on empathizing with their realities and bringing to life relatable pain points at different times of the day, as a way to demonstrate the value of time and what’s possible when providers and staff have more of it. I couldn’t be more proud of our marketing team for delivering a campaign with such impact.”

    One judge noted, “The [It’s About Time] video is incredibly enjoyable, with engaging humor and empathy for anyone working in the healthcare community, and instantly strikes a chord with your audience.”

  • 2021 OnCon ICON Top 100 Marketers

    OnCon Icons

    Adam was selected as a Top 100 Marketer by his peers in the 2021 annual OnCon ICON awards.

  • 2020 PR & Marketing Campaign of the Year

    Business Intelligence Group

    Honored with 2020 Campaign of the Year - “Telehealth and the New Normal”

  • 2014 President’s Club Excellence Winner

    ADT

    Awarded to the top 1% of ADT employees that have driven a significant and positive impact on the business.

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