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Baltimore, Maryland, United States
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Ayeshah Abuelhiga shared thisAs if you needed another reason to attend Nosh Live LA, in person, you can see how challenger brands like Mason Dixie Foods and Carbone Fine Food are scaling while not losing $42B and making #aislop of speakers like me into specimens of early man! Interact with the real human version of me in the flesh on December 4th! Shout out to the 43 of you who sent this to me for my mid-afternoon howling session 🤣
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Ayeshah Abuelhiga shared this⌛ Imposter syndrome loading... When Jeff Klineman asked for a casual catch up and feedback about attending Nosh Live, I didn't think it would end up with my face on the agenda next to All-Star #cpg #ceo Eric Skae! I’m excited to join Eric and other incredible #founders at Nosh Live LA 2026 for some candid conversations on how scaling a food brand isn’t just about growing revenue, but knowing where to invest, where to stay scrappy, and when the business has truly earned the right to #scale. Leaning in on my experience growing Mason Dixie Foods, I'll be on stage chatting about investment (and even the lack thereof), building the right team at the right time, balancing growth with cash flow, and making big bets without putting the business at risk. Looking forward to sharing the stage with Eric and getting real about what it takes to make the leap from #startup to #challenger. 📍 Nosh Live LA 2026 📅 12/04/2026 🎤 CEOs Map the Course from Startup to Challenger – Without Overspending Come get real with us! See you in LA! Read more about the session at Nosh.com #NoshLive #CPG #FoodAndBeverage #Entrepreneurship #CPGFounder #FoodEntrepreneur #Scaling https://lnkd.in/p/eJaVnjRJ
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Ayeshah Abuelhiga shared thisIf you’ve been watching Mason Dixie lately, you know we’ve been busy. Today, we’re making another 🚀big move. I have been holding back this announcement for a month or so mostly because I am still pinching myself that she is joining the team, but I am so stoked to finally #welcome Adria Campbell as Mason Dixie Foods' #CSO! Adria embodies our culture from the head down - from her "make sh*t happen" attitude, to her impulse to action, to her data-driven rationale, to her athletic must-win-as-a-team mindset - she's a perfect 🔟. Beyond the #culturefit, she is a believer and supporter of #diversity, from her role bolstering #womeninleadership, to her support of inclusivity in our #cpgindustry. I have enjoyed watching her collaborate with our team, mentoring them from day 1. Beyond that, she's also incredible at leading sales. She brings us over 20 years of experience, from leading national sales at Dean Foods, to leading #growth at MALK Organics, where she helped grow category sales to over $100 million in four years. Adria brings the perfect mix of sales discipline and scaffolding strategy in high growth #emergingbrands to Mason Dixie Foods . It is a blessing to find people that actually ease a #founder's mind and can take critical things off your 🍽️ plate. Sales is your first job, and like a mother sending her kid to their first day of school, it ain't always easy handing the most important thing in your life to someone else, in this case, the growth of this business. Maybe it's her confidence, maybe it's her intelligence, maybe it's her calm Hawaiian heritage, but she let me breathe from day one. For that I am grateful and excited to see what the next stage brings... 🌺 E komo mai, Adria! Please join me in welcoming Adria to the Mason Dixie ʻohana! https://lnkd.in/epqrRjGFMason Dixie Foods forges growth path with c-suite addition - Commercial BakingMason Dixie Foods forges growth path with c-suite addition - Commercial Baking
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Ayeshah Abuelhiga shared thisIt's taken me 7 days to process something we did last week. Last Thursday, we made our partnership with UEmpower of Maryland's The Food Project official by donating a freezer that will be everfull of #betterforyou Mason Dixie Foods products to their children's #breakfast and #afterschool program - FOR FREE. I grew up minutes away from where the Food Project is located in SW Baltimore, and the memories came rushing in of what being #foodinsecure felt like and how transformational quality nutrition and scratch made meals were to my life as a child. I was one of the lucky ones. The work that Michelle Suazo and her team are doing to help people in our community in #Baltimore is heartwarming and humbling. The progress and thoughtful approach being taken to help people in need moved our entire team to tears. It also reminded all of us why we do what we do. It's not about getting on CSNBC or Forbes, it's not about being acquired, it's not about being the next cool brand that Zendaya is drinking. It's about changing the world and as trivial as making biscuit sandwiches feels most days, I am reminded how lucky we are to make #bfy food to stop the machine that continues to keep humanity down. We are so lucky to have access to it without flinching. We are so lucky to be able to give back and pay it forward. 7 days it's been marinating, but the feeling will last me forever.
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Ayeshah Abuelhiga shared thisIf you are like me, you usually avoid your LinkedIn inbox for fear of what "incredible, one-time offers" lurk in the mist... But last week I was glad I did open one DM. A friend was so kind as to tag me in a post about a Founder event happening this week that was looking for more #femalefounders to attend. I don't normally throw my hat into events but this one felt different, so I checked my DMs for the invite from one of the hosts, Cara Katz. Not only did I get an invite, but I got a good shoulder shake that took me out of Robot #CEO mode and back to why I started this company in the first place. She told me she never does this, but she was so excited to tell me she was from a tiny farm in the middle of nowhere West Virginia and she has been a brand fan since she first saw our biscuits at the grocery store a decade ago. She said she was so homesick given her career had taken her away from WV, she bought one of each box and that she still does it whenever she needs that hug from home. I was so shook to hear that this woman I have never met from a place I didn't even know we sold into that long ago would cherish such a memory for so long. It's my friendly #founder reminder that no matter how small you are, where you get started, or how insignificant this journey can make you feel at times, 10 years from now, someone may slide into your DMs to tell you what your product meant to them all those years ago. I needed that. Thank you Cara Katz 💓
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Ayeshah Abuelhiga shared thisAnd the hits keep coming!!! Our latest baby - the bagel sando - who made her debut this May is already winning awards 🏆 Voted Breakfast Product of the Year by the Mindful Awards, the Bagel Sando packs a punch with a high amount of lean protein and whole grains to start your day! Find them at your local Whole Foods Market.Ayeshah Abuelhiga shared thisThrilled That Mason Dixie’s Bagel Sandwich Has Been Selected As “Breakfast Product of the Year” In 8th Annual Mindful Awards Program The recently launched Bagel Sandwich from Mason Dixie Foods delivers 19g of protein and serves as a hearty breakfast any time of day. The sandwich features a warm, toasty whole-grain bagel stacked with a real egg, melty cheddar cheese and savory chicken sausage. The company is committed to simple, real ingredients such as butter, fresh dairy and other quality ingredients found in a home kitchen. The new Bagel Sandwich continues its commitment to foods you crave without compromise. www.masondixiefoods.com #MindfulAwards #BreakfastFoods #HomeStyleFrozenFoods
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Ayeshah Abuelhiga reposted thisAyeshah Abuelhiga reposted thisThrilled That Mason Dixie’s Bagel Sandwich Has Been Selected As “Breakfast Product of the Year” In 8th Annual Mindful Awards Program The recently launched Bagel Sandwich from Mason Dixie Foods delivers 19g of protein and serves as a hearty breakfast any time of day. The sandwich features a warm, toasty whole-grain bagel stacked with a real egg, melty cheddar cheese and savory chicken sausage. The company is committed to simple, real ingredients such as butter, fresh dairy and other quality ingredients found in a home kitchen. The new Bagel Sandwich continues its commitment to foods you crave without compromise. www.masondixiefoods.com #MindfulAwards #BreakfastFoods #HomeStyleFrozenFoods
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Ayeshah Abuelhiga shared this“One of the best things on shelves right now” - for any founder, that makes your heart so full! So proud of our team at Mason Dixie Foods for creating a product that continues to impress and grow within a key customer like Costco Wholesale. Now available nationwide! Can’t believe I’m saying that only 2 years in - pinching myself constantly.Ayeshah Abuelhiga shared thisWhen a 20-year Costco employee calls out your product as one of the best things on shelves right now, you take note. Business Insider featured our Pancake Sandwich in their June roundup of top Costco picks, and we think they nailed it. Fluffy pancakes with a hint of maple syrup, savory pork sausage, a freshly cracked whole egg, 13g of protein, and ready in under 2 minutes. Clean ingredients. Real food. No shortcuts. Find us in the freezer aisle at multiple Costco regions this summer! Article link in comments.
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Ayeshah Abuelhiga shared thisBMORE - Time to Show OFF!!! Mason Dixie Foods is looking for our next Brand Manager to help us build the next frozen breakfast unicorn 🦄. If you are the type that doesn't like watching from the sidelines, is a human octopus 🐙 of organization/tasks/ connection and are dying for the opportunity to shape the culture and community of one of city's best brands, this one's for you! This role works across social media, community management, innovation, product launches, retailer marketing, content creation, and consumer engagement. We're looking for someone who: ✅ Loves brands and consumer behavior ✅ Thinks creatively but can execute relentlessly ✅ Is energized by fast-paced environments ✅ Wants to help build, not just maintain ✅ Is excited by food, culture, and storytelling In exchange, we promise you a seat at the table, ideas that actually transpose to action, fast-paced excitement, and a lot of incredible food 😋 If this sounds like you—or someone you know—please apply or share with your circles! Must reside or want to reside in #Baltimore to apply. LFG 🚀 #Hiring #BrandMarketing #BrandManager #AssistantBrandManager #CPG #FoodMarketing #ConsumerBrands #MarketingJobs #BaltimoreJobs #MarylandJobs #FrozenFood #MasonDixie
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Ayeshah Abuelhiga reacted on thisAyeshah Abuelhiga reacted on thisCHOMPS IS CLOSING IN ON SLIM JIM Slim Jim took nearly a century to become a $1B brand. Chomps is on track in about 15 years. Adolph Levis and Joseph Cherry invented Slim Jim in Philadelphia in 1929 and sold it in bars up and down the East Coast. General Mills bought it for $20M in 1967. Conagra Brands bought Slim Jim's parent GoodMark for $216M in 1998, when the company did ~$170M in sales. The meat stick has since grown past $1.1B, but sales rose just 0.5% last year. Chomps did $35K in its first full year in 2013. Retail sales jumped 61% to $715M last year, and the brand is on track to top $900M in 2026. Comps suggest Chomps could be valued up to $3B at 3.5x sales: - PepsiCo acquired Siete Foods for $1.2B at 2.4x sales - The Hershey Company acquired LesserEvil Brand Snack Co. for $750m at 4.5x sales - Once Upon a Farm IPO’d for $724m at 3.6x sales
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Ayeshah Abuelhiga reacted on thisAyeshah Abuelhiga reacted on thisOne of the greatest gifts of building LiveMore Superfoods has been getting to build it with the person who inspired so much of it in the first place. Happy birthday to my dad, co-founder, business partner, and ultimate smoothie king.❤️Brian Klein Your health journey inspires me every single day. Because of you, I’m inspired to work harder, give my all, and keep building LiveMore to help more people live healthier, better lives. I truly don’t know anyone who works harder than you. The care you put into every recipe and every detail is such a big part of what makes LiveMore special. Working with family isn’t always easy, especially when we’re both so passionate 😂, but getting to build something I love with the person who taught me the meaning of hard work is something I’ll never take for granted. From being the little girl in your arms to building LiveMore by your side, I’m so grateful for this journey. Happy birthday, Dad ❤️ Love, your oldest daughter
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Ayeshah Abuelhiga liked thisAyeshah Abuelhiga liked thisA very special night in NYC celebrating one of the good guys. Congratulations to Brandon Ng for being recognized as one of the Outstanding 50 Asian Americans in Business by the Asian American Business Development Center. He was the youngest honoree - he's done more in just 11 years at Houlihan Lokey than many accomplish in their entire career. When not closing marquee deals, he's lifting up entrepreneurs, making meaningful connections, and providing wise beyond his years advice. I'm so glad that I could be there to cheer him on!
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