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Alec Brownstein posted thisIn my experience in advertising, the best work addresses a true problem and shows how a specific brand or product solves that problem. The solution can be hyperbolic but it has to be grounded in truth. For what it's worth I dislike 99% of the ads I see. That's why when I recently saw a commercial with a guy in his bathroom smelling his towel and enjoying the scent so much he starts dancing. I was like OMG do these guys have a camera in my bathroom?
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Alec Brownstein shared thisFrom August 24th onwards you could experience autumn at our place in the north fork of Long Island. Hit me up to avoid Airbnb fees. https://lnkd.in/gUATSW-pVacation home in Orient · ★5.0 · 3 bedrooms · 4 beds · 3 bathsVacation home in Orient · ★5.0 · 3 bedrooms · 4 beds · 3 baths
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Alec Brownstein shared thisHuge supporter of anything Jennifer Longnion does.Alec Brownstein shared thisMeet Jennifer Longnion, Co-Founder of Sage, as she shares the personal “why” behind Sage and the experiences that inspired us to create something different. At our core, we believe everyone deserves to age with dignity, connection, and compassionate support. 💚 #eldercare #seniorcare #caregivers #seniorcompanions #SAGEcompanion
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Alec Brownstein shared thisIf you can picture yourself during the last two weeks of August on the North Fork of Long Island drinking wine or digging for clams or whatever other goyish things people do on their leisure time, message me and you can do all those things and more at our place in Orient Village. It’s really a very relaxing place, not dancing on tables in the Hamptons. Hit me up. Also, this coming weekend is available. Also we have been having issues with raccoons eating the grapes so please do not bring any raccoons with you. Sorry but it’s a firm no.
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Alec Brownstein shared thisHello colleagues. Are you any of you interested in the last two weeks of August at a great place on the North Form of Long island? Check it out and let me know if you’re interested (https://lnkd.in/g_vCCsz4) currently available: July 10-14 August 17th onward If you do get in touch to book, be sure to mention my name to me so you can get the best rate. It’s Alec.
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Alec Brownstein posted thisI asked Claude AI to write a generic marketing job post. Interested? Have your AI contact mine. Director of Omnichannel Narrative Synergization About Us We are a purpose-led, insight-driven organization operating at the intersection of disruptive ideation and human-centric paradigms. Our culture empowers stakeholders to leverage agile methodologies for mission verticalization. Simply put: we need a rockstar to help us move the needle faster and more synergistically. The Opportunity We seek a high-octane Director to spearhead the holistic orchestration of our brand's north star across all touchpoints. This is a unique opportunity at the nexus of strategic messaging and value proposition amplification within a hypergrowth environment. The ideal candidate is a proactive thought leader who thrives in ambiguity, leans into white space, and is passionate about bringing alignment to misaligned alignment. You will own the brand narrative DNA lifecycle and drive the ideation-to-activation pipeline across all stakeholder vectors. Key Responsibilities Architect and steward the north star messaging framework, ensuring full-funnel ideological coherence across all channels. Synthesize insights, data, and macro-trend intelligence into actionable messaging pivots that protect brand equity and unlock whitespace. Drive the ideation-to-go-live pipeline with a bias toward action and an unwavering commitment to brand guardrails. Socialize brand north star deliverables with C-suite stakeholders for executive buy-in. Interrogate existing brand architecture to identify misalignment and narrative entropy. Champion brand-first thinking by embedding messaging governance into the organization’s DNA. What You Bring 7–12 years of demonstrated experience in narrative ecosystems, brand synergy, or integrated message verticalization. Deep fluency in north stars, brand guardrails, tonal ladders, and messaging hierarchies. Exceptional cross-functional collaboration skills with a track record of socializing, evangelizing, and cascading. Comfort operating in a "figure it out as you go" environment. A solution-first orientation, and a genuine passion for brands that stand for something (TBD). Experience working within matrixed organizations where alignment is a journey. Nice to Have: Familiarity with adjacent paradigms. What We Offer Compensation. Unlimited PTO (with a bias toward presence). A seat at the table (location TBD). The opportunity to make a real impact on something that truly matters (details post-offer).
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Alec Brownstein reposted thisIf you or someone you know is highly detail-oriented, organized, and interested in creating incredible luxury travel experiences for people, this is a great opportunity!!Alec Brownstein reposted thisKnow someone who may be a good fit? We're hiring!
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Alec Brownstein posted thisAGENCIES, WHERE YOU AT??? This time I asked ChatGPT. To write a proud announcement about some kind of work an ad ag just created using business jargon and giving no actual information. Here's what it wrote. Someone send this to the comms dept at all the big agencies. Subject: We’ve Launched. And It’s a Benchmark. Body: We’re proud to announce the launch of a fully integrated campaign that represents the apex of what we do best: strategic insight, world-class creativity, and seamless cross-channel execution. From day one, this partnership has been rooted in shared ambition, mutual trust, and a drive to challenge conventional thinking. Together, we’ve crafted a bold narrative that not only resonates but redefines the space it occupies. This was more than a brief—it was a calling. And we answered with work that’s agile, insight-led, and built for maximum cultural velocity. From ideation to activation, every touchpoint was meticulously designed to deliver impact, inspire engagement, and drive measurable outcomes. A huge shoutout to every strategist, creative, producer, media architect, and late-night espresso warrior who brought this to life. This is not just a campaign. It’s a statement. Let’s keep building what’s next. [Agency Name] Driven by ideas. United by purpose. Obsessed with results.
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Alec Brownstein posted thisLinkedIn is always telling me to boost my engagement by posting more. So I went ChatGPT and gave the following prompt: Please write me a 250 word memo that uses almost all business jargon and in the end tells you nothing. I gave the same prompt to Anthropic's Claude a few weeks ago and you can scroll up to see the eerily similar response. Let’s see what the LinkedIn algorithm thinks of this one: To: All Team Members From: Executive Strategy Office Date: July 14, 2025 Subject: Strategic Alignment and Forward-Looking Optimization Dear Team, As we continue to navigate the evolving business ecosystem, it is imperative that we remain laser-focused on leveraging our core competencies while simultaneously leaning into a #paradigm of #synergistic alignment. In light of recent cross-functional dialogues and #blue-sky #ideation sessions, we are proactively recalibrating our deliverables to better reflect enterprise-wide KPIs. We’re at a critical #inflection point where robust vertical integration must be harmonized with scalable, #cloud-first initiatives. By taking a deep dive into our key growth vectors, we can identify low-hanging fruit while avoiding scope creep. As always, it’s vital that we maintain a holistic, 360-degree view of our stakeholder engagement framework, ensuring that all touchpoints are optimized for seamless #interoperability. Looking ahead, we anticipate leveraging a best-in-class tech stack to drive frictionless enablement across all silos. Our internal #bandwidth will be maximized through agile stand-ups and real-time #feedback loops, fostering a culture of continuous iteration and thought leadership. We encourage all teams to circle back and touch base as we shift the needle on value-added outcomes. In the interim, please continue to align on your action items and cascade this messaging throughout your verticals. Let’s keep the lines of communication open as we double down on mission-critical initiatives and #operationalize our north star vision. Let’s continue to push the envelope and take things to the next level. Best regards, The Strategy Team
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Alec Brownstein reacted on thisAlec Brownstein reacted on thisToday we launch the first new product category in 6 years….. perimenopause. I want to tell you why this one is personal. I built Ritual ten years ago because I was four months pregnant and couldn't find a prenatal I trusted. We became the number one prenatal in the country, only leading one backed by a human clinical. And somewhere along the way, 40% of our customers entered into a new life stage. They started asking the same question I was starting to ask myself. What‘s going on? In my 40s, the lines got blurry. For years I was not trying, not not trying. Then pregnant. Then postpartum. Then breastfeeding. Then doing it again. My body spent most of a decade in a state of becoming something. And then, gradually, it started becoming something else, and nobody had a name for it. My doctor told me I was too fertile. My husband said I was too young. I had a list of symptoms and no framework to hold them. That is not a personal failure. It is a systemic one. A recent study found that only 10% of women in perimenopause ever receive a formal diagnosis. Not because the symptoms aren't real. Because the medical system was never built to recognize them. Ritual has always been designed around the gaps. The pregnancy gap. The postpartum gap. Now this one. This launch is not just about a product. It is about the 40% of our customers who told us, in their purchase data and their emails and their DMs, that they needed us to see them in this stage the way we saw them in the last one. We see you. Welcome to Peridise.
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Alec Brownstein liked thisAlec Brownstein liked thisBETCHA DIDN'T KNOW: Amongst finding music + finding the right people for the right companies, I also TEACH! I have my Master's in Education + find so much joy in giving back to the Music Business community at University of Colorado & Red Rocks Community College some mornings. It doesn't interfere with my other work and I have a blast meeting all these amazing students (who will someday be my boss, no doubt). 🙏 This semester, I'm teaching: Music Appreciation (holler at me, my music geeks) and The Brand & Business of Billie Eilish (holler at me, anyone connected to Billie Eilish, I'd love to have you/them chat with my class virtually). It's going awesome so far. 🦾 📚 🎵
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Alec Brownstein liked thisAlec Brownstein liked this🙏 When A Person Shows Kindness & Compassion, It Says a Lot About Them! 🫶 Winning is important. But sometimes, the greatest victory has nothing to do with the scoreboard. In the attached video, a tennis player immediately stops the match to check on and comfort a ball kid who appears unwell. In that moment, the result of the match becomes secondary. Compassion takes priority over competition. It's a powerful reminder that our character is revealed most clearly, not when everything is going our way, but when we have the opportunity to put another person's wellbeing ahead of our own success. People may admire talent. They may respect achievement. But they never forget genuine kindness. 💥 Lesson for Business Business is no different. Clients, colleagues and team members may remember your expertise, but they'll remember even longer how you made them feel. Showing empathy, listening with genuine care, and supporting people when they need it most builds trust that no marketing campaign or sales strategy can replace. Success may open doors, but kindness keeps them open. In a world where many people are focused on getting ahead, be remembered as the person who lifted others along the way. 👉 Let us know in the comments below 👇 ♻️ Repost to help your network grow. ♻️ Follow Me, Derick Mildred for More LinkedIn for Business Tips & a Daily Dose of Inspiration. 🎥Used under Fair Use Act. Video Credit & Disclaimer: I don’t own this video, all rights/credit go to the original owner/creator. (No copyright infringement intended) Please DM for credit and/or removal. #Kindness #Compassion #Leadership #Empathy #Relationships
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Alec Brownstein reacted on thisAlec Brownstein reacted on thisGraduated with a Masters of Professional Studies today. Grateful for all the lovely folks in my cohort and for the faculty and administration at the The Culinary Institute of America Special thank you to everyone in the Food Business program (you know who you are!)—some of the most talented, generous, curious people I’ve ever had the pleasure of learning alongside ♥️🎓
Experience & Education
Projects
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Dollar Shave Club | Welcome to the Club
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There's no "right" way to be a man. I led the strategic shift toward acceptance into the Club, regardless of how a guy gets ready in the bathroom.
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Google Job Experiment PR Case Study
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The original Google Job Experiment went globally viral.
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The Google Job Experiment
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When I was young and trying to get a job at a top ad agency, I targeted creative directors with an ad when they googled their own names. I got a job and five interviews.
Languages
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English
Native or bilingual proficiency
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Spanish
Native or bilingual proficiency
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