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Insights driven media expert with 10+ years experience in performance, brand and growth…
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Amanda (Beck) Faibis shared thisSo proud of the OLLY PBC team for this and the emphasis on mental health! What a great partnership 💛👏🏻Amanda (Beck) Faibis shared thisShe's redefined what a champion looks like. She’s one of the greatest athletes of her generation—and a force who’s changing the conversation around mental health for good. Her story and our mission? A match we didn’t have to think twice about. This Mental Health Awareness Month, we're proud to officially welcome @naomiosaka as our partner. Because Naomi doesn't just talk about doing what serves you—she lives it. She's sat out, spoken up, and shown the world that protecting your peace isn't weakness. It's strength. That kind of radical self-respect? It’s at the core of everything we do. We champion women who listen to their bodies, honor what they need, and refuse to shrink for anyone. We just make the science-backed support to help you do it—from daily multis to targeted support for every stage of life. We invite you to hit pause, say no, maybe grab a supplement (or two). We won’t judge, we’ll only cheer you on. OLLY | Do What Serves You. ✨ #MentalHealthAwarenessMonth #DoWhatServesYou
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Amanda (Beck) Faibis shared thisWelcome to the best group!! Unilever Wellbeing Collective 👏🏻🚀 💚Amanda (Beck) Faibis shared thisI am pleased to share that Unilever has signed an agreement to acquire Grüns, a fast-growing VMS company with a leading position in the U.S. Greens Supplement category, subject to customary regulatory approvals and closing conditions. Founded in 2023 by Chad Janis, Grüns has a clear mission to make daily nutrient support an easy, enjoyable ritual. Janis launched the company after recognizing that the supplement industry’s biggest barrier wasn’t awareness, but adherence. In a short time, Grüns has become one of the largest brands in the U.S. Greens Supplement category, building a digitally native, culture-driven brand that resonates with consumers. As an industry leader and true innovator, what sets Grüns apart is its focused portfolio of science-backed products that people genuinely enjoy, trust, and consistently use. We are delighted to welcome the Grüns team to the Unilever Wellbeing family. I have greatly enjoyed meeting members of the team and look forward to getting to know the broader Grüns community as we scale the brand together. Read more here: https://lnkd.in/e43ExZEr
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Amanda (Beck) Faibis reposted thisAmanda (Beck) Faibis reposted thisAlmost three years ago, I told my wife, Hannah, it would be a dream if Grüns could one day partner with Unilever. I'm thrilled to share that today is that day. Unilever is acquiring Grüns. Grüns was born out of a simple belief: your healthiest habit is the one you’ll actually keep. Health should be something you look forward to. The company was born from humble beginnings. By our second anniversary, we crossed $300M of revenue. Today, we ship 10 million gummies daily. Grüns is the # 1 Greens Supplement brand at retail and on Amazon. We’re more accessible than ever, available in over 7,000 retail doors. And unsurprisingly, I’m confident this is just the beginning. What’s the “secret” to our growth? Consumers actually use, enjoy, and benefit from Grüns every day. In fact, 95% of our customers enjoy Grüns at least 4-6x per week, with 80% enjoying Grüns daily. If you’ve tried our gummies, I’m sure you can relate. So why Unilever? That’s easy. Because this was never about finding a buyer. It was about finding the right partner to amplify what we've built, for you, our customers. Unilever Wellbeing has a proven track record of propelling incredible brands into household names with care. They share our focus on science-backed innovation and products that make a real impact. Our team is thrilled to learn from and contribute to Unilever Wellbeing. What sealed it for me was the people. Led by Jostein Solheim, the Unilever team is smart, passionate, and kind. I’m grateful the Grüns team will work alongside individuals who care as deeply about our mission as we do. Grüns will remain Grüns — just more impactful and incrementally better every day. I'm grateful to stay on as CEO. There is so much left to accomplish, and so much ahead we’re excited to show you. To our customers: this moment belongs to you. Our team wakes up every day dreaming up new ways to serve you. To our investors: thank you for believing in us. To the Grüns team: no words can express what each of you means to me. Thank you for dreaming big, committing fully, and leading with kindness. The last few years have been the best of my life. But I can confidently say the next several years are going to be even better. And to my wife, Hannah: from our Stanford dorm room to this moment, thank you for believing in me. Thank you for being “Employee 0”, as you’ve coined yourself. Thank you for your endless patience and love. We started Grüns to propel the nutrition category forward. With Unilever, that reality becomes more achievable. P.S. We're officially changing our name to Ünilever. (Kidding. But the umlaut does work...)
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Amanda (Beck) Faibis shared thisSomething I didn’t fully appreciate before becoming a mom is just how much work goes into pumping while working (amongst all other things). Between meetings, deadlines, daycare drop-offs, and everything else, finding the time (and space) to pump during the workday can feel like another full-time job. But it’s also been incredibly meaningful. Recently, I was able to donate extra breast milk to NICU babies who need it most. What felt like an exhausting part of the day at the time, sometimes can also become something that helps the tiniest fighters and their families. It’s also a reminder of how important it is for workplaces to support working parents — whether that’s protected time, private spaces, or simply understanding. Grateful to be able to do both: show up at work and support my baby, while also paying it forward in a small way. 💙
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Amanda (Beck) Faibis shared thisCome join us!!Amanda (Beck) Faibis shared thisCome join our fast growing Unilever Wellbeing Collective, and help us build the future of Commercial AI capabilities. Truly excited about what we've been able to accomplish in this space, and for the next frontier of growth this individual will be leading. Unilever, Dave Schrempp, Jimmy Slagle, Amanda (Beck) Faibis https://lnkd.in/gz9zskZw
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Amanda (Beck) Faibis reposted thisAmanda (Beck) Faibis reposted thisWe're #hiring a new Paid Media Manager in El Segundo, California. Apply today or share this post with your network.
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Amanda (Beck) Faibis reposted thisAmanda (Beck) Faibis reposted thisLast week, Unilever announced its third quarter results, and once again we're seeing the strength of the Wellbeing Collective’s mission: harnessing the power of science-backed brands to support people on their health journey. I’m proud to share that the Wellbeing Collective has once again delivered double-digit growth, led by impressive summer seasons for Liquid I.V., Nutrafol and OLLY PBC - brands that continue to build meaningful connections and grow household penetration. In Q3, Nutrafol became Major League Baseball (MLB)’s first-ever Official Hair Growth Partner driving visibility across primetime games and reminding us that hair health is part of total wellbeing for everyone. Meanwhile, Liquid I.V.’s Hydration Multiplier Sugar-Free Energy launch helped to keep people both hydrated and energized. Across the Collective, we’re investing in what matters and building up for what’s next. Here’s to closing out the remainder of the year strong!
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Amanda (Beck) Faibis shared thisYear 2 of the Wellbeing Collective eCom & Media Offsite in the books!💡✨ 2 days of connection, collaboration, and bold thinking with the teams behind Liquid I.V., OLLY PBC, ONNIT, Nutrafol, Welly Health PBC and SmartyPants Vitamins. From celebrating our wins, diving deep into our work and the ever-changing digital landscape, the energy in the room and conversations had was unmatched. ✨ Day 1: Learning from each other, sharing media mix and sparking new ideas ✨ Day 2: Our first-ever ‘Wellbeing Upfronts’ where each operating company shared 2026 marketing calendars, goals and big bets with our partners in the room: Amazon, Google, TikTok, Meta + agency partners Tinuiti & Flywheel and of course taking about AI readiness Here’s to bold ideas and building what’s next, 2026 and beyond!🚀
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Amanda (Beck) Faibis reposted thisAmanda (Beck) Faibis reposted thisToday, Unilever announced its H1 Financial Results, highlighting continued outperformance in developed markets and the positive impact of our decisive actions in emerging markets. I’m proud to report that the Wellbeing business delivered strong double-digit growth for the 21st consecutive quarter – driven by exceptional performances from Liquid I.V., Nutrafol and OLLY PBC, which continue to drive household penetration. Liquid I.V. continues to lead the functional hydration category with powerful, multi-year innovations, disruptive marketing and growing global reach in key markets including the UK, Canada and Australia. Most recently, the team was recognized as one of Amazon Prime Day’s top sellers. 👏 Backed by their most recent and largest retail expansion into Ulta Beauty, the Nutrafol team have reinforced their leadership and expansion in the hair health industry with continued science-backed growth and responsive customer loyalty. OLLY kicked off the year very strong by becoming a founding partner of the Golden State Valkyries and launching new products in gut health and women’s wellness. This quarter’s success reinforces the Collective’s true drivers of growth: science and deep consumer connection; all necessities in the functional hydration and VMS space. We look forward to further growth with some exciting initiatives to come in the second half of 2025!
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Amanda (Beck) Faibis liked thisSo proud of all the hard work my husband has done over the last three years. Well done Joe O'Donnell!! Great article in the journal this morning!Amanda (Beck) Faibis liked thisWe don't talk much publicly, but we are very excited to announce our Series B, led by Tiger Global Management with participation from Arena Holdings and a variety of principals at leading investment management firms. Our new AI idea generation agents, AI screening tools and SuperAnalyst together automate an increasingly large portion of the investment process at the levels expected by the world's best investors. We have an ambitious roadmap and will continue to launch new proprietary datasets, intelligence, features and tools to further build on our lead. Find out more at www.canarydata.ai! https://lnkd.in/gk7Jsg6FThe Hedge Fund Veteran Trying to Make His Past Self Obsolete With AIThe Hedge Fund Veteran Trying to Make His Past Self Obsolete With AI
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Amanda (Beck) Faibis liked thisAmanda (Beck) Faibis liked thisThe last time I was in Chicago was during my agency days… wow, has it really been that long?! Excited to bring our next #MarketectureLive to Jeremy🌞’s hometown, revisit all the Chicago classics & hang out with our community: 🐻 🍕 🏙️⚾ If you’ve wanted to attend but couldn’t make NYC, join us on September 23 at Morgan MFG. We're bringing the same energy and no-nonsense conversations across brands, agencies, media, and tech to talk about what’s next in advertising. You know the drill: No panels. No pitches. No filler. Secure your spot now! Our last events sold out faster than a 🌭 at Wrigley (you get ittt): https://lnkd.in/eSEFkkzK Marketecture Media Ari Paparo Sam Khoury Jackelyn Keller AdTechGod ®️ David Berkowitz Hannah Kasoff Lori Luechtefeld Kaitlin O'Brien Jesse Meyer Zach Rodgers
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Amanda (Beck) Faibis liked thisSuch an amazing day at PureWow's Facing 40s event yesterday! Thank you to our partners wonderful partners! Align Technology! 😁 🪥Amanda (Beck) Faibis liked thisYesterday, in partnership with PureWow, we brought creators together in New York for a morning of health and wellness. We created an immersive experience to help women facing their 40s understand that health isn’t just about what we eat, how we sleep or how we move. It’s also about understanding the connection between our oral health and our overall health. Thank you to all of the creators who leaned in to experience the Invisalign Oral Health Scan helping them understand their personalized oral health baseline. I loved hearing the aha moments, personal stories and meeting with each creator personally. And s/o to the PureWow team including Editor in Chief Jillian Quint for facilitating an incredible panel, the expert doctors who joined our discussions, and to team who makes the magic happen Matthew Sotto, Taylor Ryan (McManus), Rachel Berzins, Brianna Nelson Holman, Sebastian Cortez, M.A., Shruti Shah, Gina Maruschak, Rachel Firestone, and Ivy Hillman
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Amanda (Beck) Faibis reacted on thisAmanda (Beck) Faibis reacted on thisBack in January, I got a slack from Julie Kirkham asking if I’d be willing to eat jalapeños and be interviewed by a puppet named Jordan about career development. Without hesitation (or, concerningly, a single follow up question), my answer was a resounding YES. Thank you to Julie and incredible L&D team Jess Barney Wagner Susy Chu, CPTD® Emily Shapiro at TTD for giving me a platform (and a snack) to talk about my journey from musical theater into ad tech leadership, with some lessons learned along the way. Please enjoy this two minute snippet of our very cute and very spicy chat 🌶️ ❤️
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Amanda (Beck) Faibis liked thisYou never know when your worlds will collide...two great leaders, one room, the crossover (pun intended) we didn't know we needed! Julia Lamm, a leader and mentor I've worked with for a decade and Coach Beilein, someone I always admired while I was at Michigan for his player development. How cool is this!Amanda (Beck) Faibis liked thisAnother week full of client meetings and presentations mostly about AI/future of work -- how the size & shape of the workforce is changing, how to model out future state and project capacity uplift, embedding adoption in performance management (or not!)...... But one of the most fun discussions this week was at PwC Stamford's Tax and Financial Executive Forum, hosted by Barry Rickert and our PwC Tax Team. I typically get the honor of presenting either 1) right after lunch (sleepy audience) or 2) right before cocktails (impatient audience), but this time had the extra challenge of presenting with Ryan Daley and Jack Gluchowski before the keynote speaker, John Beilein, former basketball coach, who shared his 5 leadership principles and some amazing stories. No pressure!! What was great was how many dots connected between Ryan, Jack & my talk on AI to what Coach Beilein had to say (and that he was the one connecting them!). A few highlights: 🤛 Build meaningful relationships -- both inside and outside of the court/work (AI can't replace those) ↪️ Embrace sudden change -- make it part of your culture and work as a team to pivot 🐵 Be curious & lean in -- you have to find a way to stay up with things to stay ahead. Great job to the PwC Tax team and thank you for including me! #pwc #futureofwork #AI Jamie Burke
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Amanda (Beck) Faibis liked thisAmanda (Beck) Faibis liked thisTikTok, TikTok, TikTok. The "creator with an iPhone and a ring light" era of TikTok is now a case study, not a playbook. The brands moving real volume are the ones with content production stacks, affiliate operations, paid media, and storefront merchandising teams working in sync. This requires real investment & talent. The platform that made it seem possible for anyone to become a creator, is now trying to make it possible for anyone to become a merchant... but is this reality?? Full piece (full of musings) in the comments 👇
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Amanda (Beck) Faibis reacted on thisAmanda (Beck) Faibis reacted on thisWhat. A. Week! I just wanted to thank everyone for the outpouring of love and birthday wishes. my cup (and inbox) runneth over. Arielle Russo your post made my day. 🥹 We built The Qru on the simple idea that no one does it alone. Everyone needs their people. Their Qru. The last year has been amazing but entrepreneurialism is certainly not without its many challenges, personal and professional. The highs are high and the lows are…rough. I am so eternally grateful for you - my friends. My community. My Qru. I couldn’t do it without you!! So please enjoy this timeline cleanser from my birthday dinner this week. I hope Davyn’s smile brightens your day as it did mine 😊
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Amanda (Beck) Faibis reacted on thisAmanda (Beck) Faibis reacted on thisMy 4-year chapter at Gallery Media Group and VaynerX officially comes to a close today. As I reflect on the last few years, I keep coming back to one word: building. We built brands. We built products. We built teams. We built experiences that genuinely disrupted the industry and pushed the boundaries of what modern media companies could look like. From our massive footprint in experiential to becoming one of the few media companies that truly understood social at scale, it was an incredible ride. I had a front row seat inside the VaynerX ecosystem, learning from what Gary Vaynerchuk was building and, more importantly, predicting about where our industry was headed next. We launched incredibly innovative products that leaned deeply into creators, culture, and community. We became the first publisher to launch TikTok Live Shopping. We acquired and relaunched Coveteur with speed, ambition, and realism. We launched Tamara Group as VaynerX’s third agency. And honestly, those examples are only scratching the surface of what the teams accomplished over the last few years. Most importantly, I got to work alongside some truly brilliant people. I was fortunate to bring incredible talent into the business while also inheriting exceptional teams at Gallery Media Group that were welcoming, ambitious, and instrumental in everything we built together. The last four years were a masterclass in entrepreneurship, modern marketing, creativity, and culture. Huge thank you to Ryan Harwood for the opportunity, belief, and partnership throughout this chapter. I can’t wait to watch all of the continued success ahead for the teams and brands. I'm excited for what's next and looking forward to sharing more soon. For now, I’m going to spend the next week trying to house train our 9-week-old puppy before starting my next adventure. More on that soon :)
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