Amy Saper

Don't Build a Better Wheat Farm" - Why Defensibility Stakes Are Higher in Deep Tech Just published a new piece on my "Ignore the Confusion" blog, building on thoughtful insights from Eric Ver Ploeg at Tunitas Ventures about startup defensibility. Eric's core thesis: Too many startups pitch like wheat farmers - "huge TAM, slow incumbents, growing market, domain expertise" - but fail to think through long-term defensibility until it's too late. From a deep tech perspective, the stakes are even higher: ** Unlike software, deep tech founders must commit to defensibility strategies from day one - their funding depends on it ** Patent vs. trade secret decisions are often difficult to reverse and shape your entire competitive strategy ** Even "picks and shovels" providers (the tools that make industries more efficient) become commodities without proper moats The key insight that resonates: Defensibility can't be retrofitted. Whether you're building software or deep tech, your moat must be architected into the business model from the start. Thanks to Eric Ver Ploeg for sharing these insights on startup strategy and letting me build on his framework from a deep tech lens. Read the full post: https://lnkd.in/dEj_iF-Q #DeepTech #StartupStrategy #Defensibility #VentureCapital #Innovation

21

2 Comments

Hot take: lot's of #LP's are growing underwhelmed with traditional venture investing. 💰 Fees are high given the level of engagement with the company operators. ❓ Access is opaque - LP's are unclear on the portco operations and outcomes. Outcomes are scattered - power law investing can certainly work, but many feel that venture capital investing is just a numbers game. There's another way. I'm biased, but I think it's better: #VentureStudios as an asset class. They blend: 🤜 🤛 Control and ownership 💡 Thematic focus 👬 Partnership with operators Studios offer a fund-like structure — but with more alignment, higher value conversion and less noise. If you're interested in understanding more about the studio model, we have resources to share. Please reach out and let's connect!

12

An emerging VC manager's fundraising lessons... the first two funds are a grind. Now, we’re on our third fund, it feels like we’re almost over the hump, but fundraising never gets easy for most of us. I want to congratulate the emerging VC firms presenting at this year’s RAISE Global conference. As former RAISE presenters, and (soon-to-graduate) emerging managers, we thought we’d share this LP Translator, a lighthearted guide to decoding what LPs really mean during the fundraising process. Fellow GPs, which ones did I miss? 👇 The LP Translator 📣 "Let’s stay in touch.” Translation: We’re not interested. “We want to see your track record develop.” Translation: Either we don't believe in your strategy, or we’re focused on managers with more buzz. “We’re not allocating to new managers right now.” Translation: We’re not allocating to you right now. "Show us your deals so we can get to know you.” Translation: We’d like free co-invests if you get something hot. “We need to see more DPI before we commit.” Translation: We don’t really understand VC, but we’re pretending to. “We’re fully allocated for this year; check in early next year.” Translation: Next year we’ll still be fully allocated (just not to you). “Call us before final close.”  Translation: I’m too polite to say no at this time, so I’m kicking the can down the road. “Your fund is too small.”  Translation: Okay, that one might actually be true (for some LPs). “We went through your data room and want to meet face-to-face.” Translation: We’re genuinely interested, keep going! “Can you send us your LPA for signature?” Translation: Let’s go! 🚀 -------------------------- Fundraising is a long game, longer than we ever expected. We're now seeing how LP relationships are built across several funds, not several months. If they’re investing time to learn about you and your strategy, that’s your best signal of real interest. #emergingmanager #venturecapital #LP #RAISEGLOBAL

52

1 Comment

30+ VCs Backing Marketplace Startups Below is a cross-stage, cross-sector mix of firms that back marketplace and platform companies early and support them as they grow. Consumer and platform investors Upfront Ventures 1752vc (Formerly Pegasus) BAM Ventures Forerunner Brand Foundry Ventures Maveron BoxGroup Greycroft Alumni Ventures Marketplace natives and network effects specialists FJ Labs NFX Great Oaks Venture Capital RiverPark Ventures Left Lane Capital First Round Capital Lerer Hippeau Precursor Ventures Seed partners building two-sided platforms early Founder Collective NextView Ventures Uncork Capital Slow Ventures Bling Capital Gaingels Initialized Capital Felicis Multi-stage firms backing marketplace winners at scale Accel Bessemer Venture Partners Lightspeed General Catalyst New Enterprise Associates (NEA) Kleiner Perkins Bain Capital Ventures (BCV) Founders Fund

77

16 Comments

Seed VC isn’t just in a downturn—it’s facing extinction unless it evolves fast. Great read from Rob Go & David Beisel at NextView Ventures... - YC and mega-funds now dominate the early-stage landscape, squeezing out traditional seed investors - Power law thinking has gone mainstream—everyone’s chasing trillion-dollar outliers - AI isn’t helping seed VCs—it’s raising the stakes, crowding the field, and disrupting VC itself - The middle of the market has collapsed, and excess profits are gone - Hope isn’t a strategy—seed needs a new model, now Link here... https://lnkd.in/ek2MZGhm And if you like this topic, I wrote a piece on venture bifurcating into inception funds and mega funds here: https://lnkd.in/eJz5DmX6 #ai #venturecapital #vc

31

8 Comments

Great conversations at our WillowTree Ventures dinner with leaders across fintech and AI. A few themes stood out strongly: enterprises are leaning into AI for real efficiency gains, product and engineering orgs still set the agenda, and the whitespace in “boring” industries is wider than most people assume. It’s clear that the next breakout companies in AI for financial services won’t come from the obvious places. Thanks to everyone who joined - excited to keep working alongside founders building in these non-obvious, high-impact wedges.

113

4 Comments

Two trends in fundraising that I’m seeing on a daily basis: 1/ The "we'll monetize later" era for infrastructure startups is dead "We'll figure out revenue once we have users" / "we're focused on adoption first"/ "monetization comes later" This worked in 2021. It doesn't work now. Today’s market won’t reward research organizations or companies that believe in perfection over getting it in users' hands. If you don't have a clear path to revenue… you won't get funded. period. VCs aren't writing checks hoping you'll figure it out later. 2/ "Vibe ARR" is everywhere Remember Jasper? hyper growth, but the model companies ate them alive. We're seeing this again. Companies growing really quickly on point-in-time technology that isn't defensible These companies look amazing on paper. Growth charts going up and to the right. But if you think models are getting better and becoming platform companies, many solutions become obsolete. 

162

19 Comments

In an ecosystem flooded with service-first startups chasing scale through funding, Urban Company stands out by doing the hard (and right) thing—building a real business. Their recent shift from being a pure-play service marketplace to developing tangible, monetizable products is a playbook more entrepreneurs should study. Too many service startups stop at aggregation—thinking scale alone will drive defensibility. Urban Company went a step further: ✅ Leveraging deep consumer insights ✅ Creating integrated solutions ✅ Building new revenue lines rooted in real-world usage This is what scaling with purpose looks like. Instead of chasing round after round of capital to keep the engine running, they’re creating sustainable value by aligning product innovation with the trust and access they’ve already earned through services. For founders building in services: 💡 Don’t just deliver the service. Understand the gaps around it. Own the value chain. Monetize where others overlook. Urban Company is showing what it means to evolve with intent. A solid reminder that great businesses aren’t built on burn—they’re built on depth. #Entrepreneurship #Startups #Innovation #BusinessStrategy #ServiceBusiness https://lnkd.in/dzNHtpBS

11

This piece from Morgan Beller and Daniel Museles gets at something important — the social, emotional, and market forces that push founders to optimize for the present instead of building for the long term https://lnkd.in/dTVSd7-Q

23

3 Comments