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As the CEO and Chief Belgian Girl of Belgian Boys, I lead the day-to-day operations and…
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Anouck Gotlib shared thisOfficially a soccer mom this year and every Tuesday and Thursday, I sit on the sidelines watching my boys’ U9 soccer team practice. Today I realized I’m watching a leadership lesson play out right in front of me. 11 kids who started as individual players and didn’t know each other are slowly becoming a team. Their coach isn’t just teaching them how to pass a ball. He’s teaching them to communicate. To ask for the ball. To tell their teammate where they need it. To anticipate where someone is going way before they get there. And when someone is cornered in, to go and help! It’s SO simple. And also basically everything we try to achieve in teamwork at work. Know where your teammates are. Communicate what you need. Anticipate what they need. Be vocal when you need help. And when someone asks for help, show up. I’m supposed to be watching my kids learn soccer. Turns out I’m learning a lot about leadership from the sidelines too. ⚽️💗
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Anouck Gotlib posted thisThree people stopped me during my travels this week to ask about my pink bag IYKYK 😂💗 All three wanted to know where they could buy it. Now I’m shipping three bags to three complete strangers. I guess I’m in the handbag lady now. 👜
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Anouck Gotlib shared thisVegas, you were FUN! 🎰🎲 I had the pleasure of joining Aliza Freud SheSpeaks Inc. on stage at Groceryshop to talk about what it REALLY takes to build a brand consumers love. Finding whitespace in a crowded category, standing out on shelf, and how to grow as a female leader. I shared some of my journey on how we went from startup to scale up. To a packed room full of incredible women leading in CPG. 🤩 Leaving Vegas with tired feet and a lot of new ideas for Belgian Boys
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Anouck Gotlib shared thisI was in Bentonville with Louisa Lawless and Dillon Krantz last week! There is something SO fun about bringing new people into retailer meetings. Fresh perspectives, insightful data, new ideas, and a whole lot of passion and energy. I love watching our dream team take ownership, share strong insights, and bring their own magic to the (very pink) table. Excited for everything we’re building together Steven Rold Haley H. Bentonville, here we come! 🚀
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Anouck Gotlib shared thisThis one is going to be FUN. I’m speaking at ADWEEK in New York on a topic I think about a lot… How do you go from Add to Cart → Add to Culture? I’ll be joining Stephanie Paturzo Swingle from Instacart and Adweek Lauren Johnson to talk about how commerce media has moved way beyond that final click, and how brands can use retail media for storytelling, discovery and actually becoming part of culture. See you October 5 at Advertising Week NY! Belgian Boys https://lnkd.in/gsJ3x9kG
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Anouck Gotlib shared thisWe’re a fully remote team, and it works. But this week was also a reminder that sometimes… you just need to get in a room together. 💗 Our leadership team spent the day in person planning Q4. Lots of passionate debate. Lots of ideas. Decisions made in 10 minutes that probably would have taken three Zoom calls. We left with clear priorities, clear ownership, and a LOT of energy for the last 90 days of the year. Q4, let’s go. ✨
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Anouck Gotlib shared thisEvery year, Rosh Hashanah and Yom Kippur make me reflect a little differently. This year, I’m thinking less about looking backward and more about how I want to walk into what’s coming. It’s been a year of movement and change. And I’m learning that not every chapter needs to make sense right away. Sometimes you just have to trust that things unfold the way they’re supposed to. Rosh Hashanah literally means “the head of the year.” A chance to stand at the threshold and choose your posture for what comes next. Mine this year: more present. More grateful. Embrace the change. And enjoying what’s happening while it’s happening. 💗 Wishing everyone celebrating a sweet, healthy year filled with joy and blessings. Shana Tova 🍎🍯
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Anouck Gotlib posted thisIm happy to welcome Amy Dreger and Jill Banko to our Belgian Boys dream team! There’s something special about watching new people come in, bring fresh energy and ideas, and start making their mark. Welcome to the chaos, the joy, the pink, and the waffles. 🥞 We’re so happy you’re here! 💖
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Anouck Gotlib shared thisWell… Founder Bingo was relatable. 😂 So, back by popular demand: WORKING MOM BINGO. 💪 Ican confirm every single square is based on a true story. Working moms… how many did you get? 🩷 and which ones did I forget? #workingmoms #cpgindustry Belgian Boys
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Anouck Gotlib liked thisAnouck Gotlib liked thisMany years in CPG / FMCG, but my first time in Bentonville! Looking forward to being a pitch competition judge today at Dunhumby Ventures' Retail Innovation Forum. And really looking forward to being an audience member and learning what the future of retail looks like and what its impact might be on big brands.
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Anouck Gotlib liked thisAnouck Gotlib liked thisThis week has been a big one for Away 10 years ago, Away made luggage a lifestyle. We’ve spent the past decade listening, learning, and iterating from how people actually use our products. We looked closely at the moments of friction people experience - and the ones they’ve simply learned to accept as part of traveling - and asked: how do we make travel better without losing what people already love about us? This work has led to the launch of Series 3 and Signature Bags, marking a significant milestone for our brand, and the overwhelming support we've received over the past week has been truly meaningful. We partnered with Colman Domingo for our campaign to bring this new collection to market—an extraordinary talent who aligns with our vision, cultivated over years of honing his craft, to celebrate and honor true individuality. As travel keeps evolving, Away has an even greater opportunity to enrich people’s lives. Our core mission has always centered on the traveler and discovering new ways to elevate their entire journey. As we enter our second decade, we remain committed to this mindset: honoring our foundation, innovating thoughtfully, and continually setting a higher benchmark for the category. I had the chance to talk with Forbes about the launch and everything we’ve been up to: https://lnkd.in/gXiW5xMB One thing I said in that conversation has been on my mind this week: I get to do this. I get to work with an incredible team, build a brand I believe in, and help shape what comes next - and I don’t take that lightly. I’m so proud of what we’ve built and grateful for everyone who got us here. 💫Away At 10—How CEO Jessica Schinazi Is Building Its Next ChapterAway At 10—How CEO Jessica Schinazi Is Building Its Next Chapter
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Anouck Gotlib liked thisAnouck Gotlib liked this🎯 BEZI Dippers are now in TARGET!! 🎯 What a way to celebrate our 2nd birthday and take a look back at how far we’ve come!! When we started BEZI 2 years ago, there was no Hot Honey labneh or anything like it on shelves. And definitely no snack pack format like Dippers. We took the labneh we grew up eating, built entirely new flavors and formats around it, put them in a cooler bag and started selling. We got into Whole Foods in our first year. And here we are, announcing Target in our second. Target was a bigger decision for us. Alison Cayne knows, we actually said no a couple of times. Eventually, 3 things made us say yes: 👭 First: the people. Kelly Paton, I cannot thank you enough for genuinely listening to what we were trying to build, understanding where we are as a very small, bootstrapped brand and believing in us through this journey. We don’t take that lightly. We were also incredibly lucky to be selected for Target's Takeoff program. Erica Tesch, Camille Britto, Jennifer Ray-Jones, Yukina S., and so many people across the Target team, you have been amazing partners! 🧀 Second: Dippers changed what BEZI could be. Our 7oz labneh is a specialty dip. From the sourcing, milk and cultures to the way it is made, it is a premium product in a still-niche category. We know that. Dippers take that same philosophy without compromise and put it into something that solves a very everyday problem: what do I actually want to eat at my desk, on a train, between meetings, or pack in a lunchbox? We believe there’s a real empty space for a dip-forward snack pack that can solve so many everyday occasions that mass hummus packs, jerkies, and protein bars just don’t. 🎯 Third: we believe the Target customer was ready for this. We’ve actually been quietly on shelves for about 2 weeks while merchandising gets completed. And the early numbers we’re seeing before we’re even fully in stock have been incredibly exciting for our little company. Especially in a moment when so many of our cpg friends are launching at Target and it is showing real momentum, it feels like an incredibly exciting time to be joining the shelves. ❤️ So, finally, we can say it: BEZI Dippers, along with our 7oz tubs, are now in 111 Target stores across the two regions where we’re currently building BEZI: the East and West Coast! A huge thank you to all of the Bahçıvan Gıda, Gürkan Hekimoğlu, Zekeriya Seki Uğur ARSLAN Ümit Savcıgil Serdem Erol Elif Aliman Ali Karalamacı Burcu Kılıç Karagöz and of course my dear co-founder Hasan Bahcivan for making this happen. 👏 And finally, I want to use this moment to shout out someone who has been VERY behind the scenes but without whom this truly would not have been possible: Phil Zanfagna - you rock. Building a category is tough and this one is big for us. And it deserved its own announcement ❤️ Thank you Anna Arnet for the photos as always ❤️
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Anouck Gotlib liked thisAnouck Gotlib liked thisWhen we started working with GOODLES in 2022, Jen Zeszut and her team were preparing for their first big launch into retail. Last week, they announced an agreement to be acquired by Barilla Group. Working with Jen, Paul Earle, Chris Hall and Kaitlyn Infantino over the years has given us a real appreciation for how well this business is run. There are exceptional operators behind GOODLES, and what they've built deserves as much recognition as the brand itself. Congratulations to everyone at GOODLES. It's been a privilege to be your working capital partner from that initial retail launch through to this milestone and everything in between. Thank you for trusting our team at Dwight Funding. Looking forward to the next chapter. 🔗 https://bit.ly/4r4FMq1
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Anouck Gotlib liked thisAnouck Gotlib liked thisI haven't posted in a while, but heads-down in the business is a decent excuse, so here's a quick catch-up. For six years at Walmart, I told suppliers which of their items had earned a spot on the shelf. For the last five months, I've been on the other side of that conversation. What I didn't appreciate until I switched seats was how much has to go right, across how many teams, before a single new item exists. Which channel it's built for. The price it has to hit. What it does to the P&L. What it takes from the rest of the portfolio. Whether the system can actually make it, ship it, and sell it. Dozens of people aligning and realigning on details I used to evaluate in a ten-minute line review. I said no to a lot of items that represented a year of work... I'd still say no to most of them, but I'd certainly ask better questions. Next week I'll be at NACS in Las Vegas. Convenience is where this category lives, and coming from mass/eComm it's been my steepest learning curve yet. If you'll be there and you think about assortment, innovation, or where Food/Bev goes from here, I'd love to talk! Send me a note and let's find time. #NACS #CPG #ConvenienceRetail
Experience & Education
Volunteer Experience
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Advisory Council
BelCham
- 1 year 5 months
Member of BelCham’s Advisory Council, entrusted to explore new areas for innovative offerings and suggest future-forward actions to enhance the member experience, drive growth and fulfill its purpose in the “now normal”.
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English
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French
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Dutch
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Hebrew
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Jorge Risquez
👀 Shelf insight from Whole Foods Market: a snapshot that tells a bigger story. The top two rows are private label (Whole Foods Market 365 brand), but several items are completely out of stock — making the category look messy at first glance. Interestingly, when the lowest-priced option is unavailable, shoppers often trade up to the next brand — in this case, Applegate. That’s a natural opportunity for increased sales. On the Applegate shelf, the gap isn’t just missing product — it’s actually two facings of gluten-free product, one full and one empty. A quick fix by store associates can prevent it from looking out of stock, keeping the shelf visually appealing and maximizing sales potential. __ Our key takeaway from this 👇 Shelf performance guides shopper behavior. Even small gaps or empty facings can signal out-of-stock, disrupt perception, and impact category performance. Attention to shelf details drives both clarity and sales! __ Shelf Issue Spotted: 👉 Snack: Whole Foods Market and Applegate 👉 Store: Whole Foods Market, Upper West Side, New York, NY __
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Drew F.
CREATIONS FOODS AND REAL COOKIES MERGE Creations Foods, parent company of HighKey Cookies merges with Get Real Foods creating a vertically integrated CPG platform. Creation Foods brings their manufacturing and operating platform specialized in BFY snacks, the company has built its brand portfolio through acquisitions: - Moon Cheese acquired in 2023 - HighKey, acquired in 2024 REAL Cookies, founded in 2021, makes cookies for people with dietary restrictions. The company was bootstrapped by founders Lauren Berger and Maria Felton, although they were open to strategic partners. The combination pairs Creations Foods’ scalable manufacturing, operating platform and portfolio of snack brands with Get Real’s signature BFY cookies. This combination follows the news of TUYYO, Nemi Snacks and Todo Verde merge in into a single platform
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