This one is going to be FUN. I’m speaking at ADWEEK in New York on a topic I think about a lot… How do you go from Add to Cart → Add to Culture? I’ll be joining Stephanie Paturzo Swingle from Instacart and Adweek Lauren Johnson to talk about how commerce media has moved way beyond that final click, and how brands can use retail media for storytelling, discovery and actually becoming part of culture. See you October 5 at Advertising Week NY! Belgian Boys https://lnkd.in/gsJ3x9kG
Belgian Boys
1w
From breakfast in the cart to breakfast in the conversation. Can’t wait for this one. ���
Cathy Gorman
1w
So exciting - you go !
Just tried your pumpkin spice pancakes. Fantastic!
Yay I'll be there!!
Limor Suss
1w
Congrats Anouck!
Add to Cart → Add to Culture” is such a good way to frame where commerce media is heading. The interesting part is what happens beyond the transaction.