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My career has never followed a conventional path. I began as an engineer, moved into…
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INTENT TO BOYCOTT: New Zion & Zion Study on the Nike/Kaepernick Controversy
INTENT TO BOYCOTT: New Zion & Zion Study on the Nike/Kaepernick Controversy
Our market research team here at Zion & Zion ran a study yesterday that included 1405 people. 744 of them are current…
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Aric Zion reposted thisAric Zion reposted thisIn today’s complex buying journey, a form fill isn’t the finish line, it’s the starting point for deeper validation, CRM alignment, and revenue-driven optimization. Our latest white paper introduces the Data Alignment Loop, a 4-step framework for transforming surface-level signals into full-funnel performance insights. ✅ Connect media metrics to pipeline ✅ Eliminate false positives ✅ Drive sustainable ROI Download the white paper now: https://buff.ly/C7weooU
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Aric Zion reposted thisAric Zion reposted thisToo often, B2B marketers are optimizing based on metrics that look good in a dashboard but don’t generate sales opportunities. And that disconnect is costing real revenue. In our latest white paper, Clean Data Isn’t Enough to Drive B2B Media Success, we break down the Data Alignment Loop, a 4-step framework to: ✅ Clean and validate conversion data ✅ Unify media and CRM signals ✅ Tie performance to actual revenue ✅ Drive sustainable campaign ROI 📥 Get the white paper: https://buff.ly/C7weooU #ZionandZion #B2B #DataAlignmentLoop
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Aric Zion reposted thisAric Zion reposted thisNew insights from our CX/CDP Center of Excellence. Navigation makes or breaks e-commerce UX. In our latest study, 100% of users successfully found what they were looking for on Lowe's Companies, Inc. site using the main navigation, compared to 0% on The Home Depot. 📌 Why it matters: Intuitive navigation directly impacts product discovery, engagement, and conversions. Retailers that streamline category structures and reduce menu complexity see stronger UX performance. 📥 See the full study: https://buff.ly/gURbONq
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Aric Zion reposted thisAric Zion reposted thisB2B sales cycles often stall due to hidden frictions within buying committees. Our latest white paper reveals how marketers can overcome these challenges with four strategic tools designed to: ✅ Map influence across key decision-makers ✅ Align priorities to accelerate consensus ✅ Tailor engagement for diverse committee roles By mastering these dynamics, marketers can drive alignment, build trust, and boost ABM performance, turning complex buying groups into streamlined decision-making engines. Explore the white paper here: https://buff.ly/kabKa2t #B2BMarketing #ZionAndZion #B2BInsights
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Aric Zion reposted thisAric Zion reposted thisToo many B2B marketers rely on surface-level metrics that look good but fail to tie performance to pipeline impact. The result? Misallocated spend and missed opportunities. Our latest white paper introduces the Data Alignment Loop, a 4-step framework for turning validated conversion data into: ✅ Intelligent media optimization ✅ Precision targeting at scale ✅ Sustained campaign performance Learn how to bridge the gap between clean data and meaningful outcomes, before your budget pays the price. https://buff.ly/PDP37pk
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Aric Zion reposted thisAric Zion reposted thisNew insights from our CX/CDP Center of Excellence reveal that Lowe's Companies, Inc.’s outperforms The Home Depot in key areas of the online shopping experience, including navigation, product filtering, and mobile usability, delivering a smoother, more intuitive journey for users. 🔹 Where Lowe’s Leads: Intuitive navigation, streamlined filtering, and mobile-friendly design. 🔹 Where Both Fall Short: Product comparison tools and store pickup location updates remain pain points. 📥 Explore the full study here: https://buff.ly/BJo6L1R
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1y
Congrats Aubry! 🎉
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Aric Zion liked thisAric Zion liked thisTOURISTS did it again!!! I'm so proud to have a part of its journey and that it's the home of both Saturnalia and The Imaginarium Summit. Two Michelin Keys for the second year in a row. There were only five hotels in all of Massachusetts that were awarded two keys: Raffles Boston, The Langham Boston, The Newbury Boston, Canyon Ranch Lenox and TOURISTS North Adams. Notice that each of those are in the most high rent areas imaginable. We built TOURISTS in North Adams. The team saw something different. A community surrounded by natural beauty, world class art, and world class education. All in a stunning mill town with a heart of gold that been, in many ways, left behind. It's so wonderful to see the hotel get so much deserved recognition and to know all the exciting things that the team have planned in the future. Congratulations!!!
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Aric Zion liked thisAric Zion liked thisSpectacular evening convening some of the B2B greats with The Imaginarium Demandbase and Octane11 at the legendary Bar Pallino underneath Facia a Facia in Boston for a private feast we call Mad Dogs and Margaritas. Did we sing songs? Uh, yes. Did we explore the future of B2B marketing operation and ABM? Uh, yes. The last three months have been such a growth sprint for The Imaginarium. It was really magic to feel anchored by the amazing people we are doing this with. Thanks to everyone who made the night so special! Hannah Budreski Jessica Fernandez Megan McLeod Vanessa Willett Cynthia Gumbert Andi Bricklin Eric Guy Andrew Zistler Robert Hall Mary Benfield Henderson Brendan Cournoyer Jessica Deckinger Kelsie Marks Samantha Bellissimo Dan Rosenberg Allison Deery Taylor Hastings, MBA Brian Daly Walton Delavan Samir Malpande Amy Defayette
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Aric Zion liked thisAric Zion liked thisHere at The Imaginarium we know what we do best: we deliver tech enabled growth for ambitious brands in the age of AI. That’s our promise. Tech enabled growth??? Sounds spicy... like a Chili Piper!!! In the last year, with a team that’s tripled in size, we have invested heavily in PARTNERSHIPS. Just last week I shared the incredible news that The Imaginarium is one of the first agencies to achieve Premier+ status with Demandbasee. Today we are thrilled to announce our new partnership with Chili Piper!!! The brands we work with need both the ying (ABM) and yang (RevOps) of growth. Chili Piper is an incredibly powerful technology and we are so excited to announce that we are officially one of their premier agency partners! As AI transforms the ways that brands go to market, our belief is that a team with deep data and technical expertise married to best-in-class media and creative capabilities offers something unique. We are so excited to be bringing our commitment to technical excellence to the best platform partners in the world. Stay tuned. More great things ahead! And thanks to the amazing team at Chili Piper who put in the work to make this possible. Anthony Kapitanski Michael Foster and the crack technical wizards that our crack technical wizards we are working with to drive impact for brand partners.
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Aric Zion liked thisAric Zion liked thisThe Imaginarium just reached Premier+ status with Demandbase, their highest partner tier! If you've watched us build account-based programs, you know how important the marriage of technology and strategy is to the results we deliver. Premier+ is a perfect example of that ethos, recognizing our team’s ability to build and execute industry-leading ABM programs for the brands we partner with.
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Aric Zion liked thisAric Zion liked thisVery proud to share that The Imaginarium has reached Premier+ status with Demandbase, their highest partner tier! With Demandbase, we build ABM strategies based on real account intelligence that deliver results that matter. It's fantastic to see that hard work and our ongoing partnership recognized today. Great job, everyone.
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Aric Zion liked thisAric Zion liked thisI am extraordinarily proud to have helped lead The Imaginarium's efforts to Premium+ Partnership with Demandbase. Premium+ is Demandbase’s highest partner tier. They maintain an exceptionally innovative platform for delivering robust Account-based Marketing value to our clients. These are two brands that prioritize customer experience and continually deliver excellence.
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Aric Zion liked thisAric Zion liked thisLet’s gooooo! We are so excited to announce that The Imaginarium is one of the first agencies to achieve Premier+ status with Demandbase. It’s a new tier of partnership that allows us to marry our deep emphasis in B2B strategy with technical excellence to drive better performance using the best tech in the market like Demandbase. Zion and Zion's expertise as a systems integrator was one of the clearest reasons we acquired them less than a year ago. None of this would have been possible without that team. Watching the bigger Imaginarium take shape, in partnership with the strongest names in B2B like Demandbase, is exactly the kind of growth we promised ourselves and our partners. Our mission is laser clear: tech-enabled growth for ambitious brands. This is what that looks like in practice. Not just recommending the best platforms in the market, but building our own capabilities alongside them. Below you can see me chatting it up over a glass of scrumptious wine with Demandbase’s inimitable © Al Torres and Octane11’s Dan Rosenberg at The Imaginarium’s activation at Cannes this year. Great things ahead!
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Aric Zion liked thisAric Zion liked thisWe are often asked about how brands are staying in front of consensus. How are they positioning their brand to use AI in a way that could have a meaningful and unexpected outcome. GEO is transforming preference faster and more profoundly than any change in the last decade. First off, Mobian and the wonderful Jonah Goodhart have done something new and incredibly exciting with the Mark Howard and the gang at TIME. Advertising specifically built for agents, not humans. Estimates are that soon up to 85% of internet traffic will be agents doing research. These ads speak to them. It's unbelievably weird, intuitive (when you actually think about it), and exciting. Read more in the comments. Second, we are incredibly excited about our partnership with Nick Cholakis, Kareem Agha and the team at Profound. At The Imaginarium we drive "tech-enabled growth for ambitious brands in the age of AI." We do that through deep partnerships with the best technology and are so excited to be working more closely with that team. "Everyone thinks of changing the world, but no one thinks of changing himself." -Tolstoy It's been so excited to see The Imaginarium change and grow since our acquisition. Understanding the decisions our brand partners need to make to be in front of these opportunities is some of the most exciting work I've ever done, and I'm so excited that we made the choices last year to put our agency at the forefront of all this knowledge and capability.
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Aric Zion liked thisAric Zion liked thisThings I've learned while using AI this week (last one was my favorite): - After finishing an AI driven project I ask Claude "Are there any skills worth creating based on this project that might help us move faster/better next time?" This week has given me 2 new skills to help with my workflow! - While a love working with CLI, some projects are much better with an MCP. I can combine AI requests while also moving other puzzle pieces. The ultimate teamwork! (more tokens spent but oh well) - 3 terminal windows plus Claude desktop app is my sweet spot for multitasking and productivity. - I was on a rush with a very small edit and dropped a "please deliver this asap" claude did executed my updates faster! There is a trade off, but when the request is straight forward and a small update, very worthy! #claudecode #aidrivenworkflow #AIUXdesigner #AIUXEngineer #UXDesign #AIProductDesigner #claudecodeux
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