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Widely experienced B2B marketer and communicator focused on finding and telling the…
Articles by Craig
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Craig C. shared thisAre you heading to MAICON 2026 in Cleveland, October 13–15? It's the best AI marketing conference out there. The conversations around governance, adoption, and real business impact are exactly what leaders need right now. If you're going, let's connect! https://lnkd.in/gKawu9sb #MAICON26 #MarketingAI
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Craig C. reposted thisCraig C. reposted thisI wrote a new book. It’s my fourth, and I think it’s the most important one yet. The title is, “The AI Transformation Blueprint: A Human-Centered Approach to Organizational Change.” My first three books (2012, 2014, and 2022) went the traditional publisher route: write the 50,000-word manuscript over 3-4 months, go through months of edits, then hold for months more before the grand release. This one is different. I gave the green light on Sept. 4 for the team to set up an independent publishing deal so we could release it in time for MAICON, our flagship in-person event, Oct. 13-15 in Cleveland. The book is based on an intensive internal project that I’ve been working on since February called the AI Transformation System (AITS). I’ve never publicly discussed this initiative, but I’ve alluded to elements of it on the podcast over the last seven months. We’re still working on the book distribution plans, but MAICON attendees are going to get the first copies, and we’re going to do a book signing during the conference at the SmarterX booth on Oct. 14. So, if you’re coming to MAICON, we’ll have your copy waiting for you. If you’re not, there’s still time to join us and thousands of other AI-forward marketers and business leaders. The book site has a form to get an alert when we open up distribution, likely in late October. We will also be launching a new companion AI assessment tool at MAICON, but I’ll share more about that in a week or two. Here’s the abstract: Artificial intelligence is reshaping work faster than most organizations can adapt, forcing a transformation of talent, teams, organizational structures, and strategies. Leaders must balance responsible, human-centered AI adoption with demands for greater efficiency, productivity, and growth. The AI Transformation Blueprint is a change management guide for leading that transformation with urgency, clarity, and humanity. It introduces the AI Transformation System (AITS), a framework for moving from AI understanding and experimentation to sustained innovation and success—with the goal of unlocking human potential, not replacing it. For organizations, the Business AI Transformation Blueprint centers on eight pillars: Vision, Strategy, Data, Technology, Governance, Literacy, People, and Performance. For individuals, the Personal AI Transformation Blueprint focuses on five pillars: Knowledge, Application, Judgment, Impact, and Mindset. Together, these frameworks recognize a foundational truth that every organizational transformation is a collection of individual transformations. Grounded in responsibility, transparency, trust, continuous learning, and human accountability, the book gives leaders a roadmap for navigating workforce change, connecting AI adoption to business outcomes, and building the leadership, literacy, systems, and culture required to continuously evolve. https://lnkd.in/dytt_kWE
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Craig C. shared thisOn Sept 10, I had the honor of being selected to ask a question of Cuyahoga County Executive Chris Ronayne at the annual State of the County address, hosted by the The City Club of Cleveland. I was there on behalf the Cleveland Angels, a local non-profit organization dedicating to supporting foster youth and families. But really, I was representing all of the local non-profits that support kids in foster care. Cuyahoga county, like many other counties in our country, is facing incredible shortfalls in their health and human services budget that are a result of cuts at the federal level. This leaves our county an enormous hole to fill in serving the most vulnerable members of our community. Nonprofits, like the one I serve on, have already volunteered to take on an enormous burden to make up for what the county cannot provide, and this additional shortfall is likely to shift even more of that burden to the public sector. To combat this, Mr. Ronayne is putting a tax levy on the November ballot which, if passed, would use new property taxes to fill the gap. In a state where property taxes are already disproportionately high, passing this levy will be a challenge. So my question to him was, in short, how can the county and non-profits better work together if it doesn’t pass? I have a tremendous amount of respect for Mr. Ronayne and we have talked on many occasions and are aligned on many fronts when it comes to serving kids experiencing foster care. But I didn’t get exactly the answer I was hoping for. Here’s what I wished he would have said: “We will figure it out, because we have to. We will work together to figure it out because there are 2000 children in our custody through no fault of their own and we owe it to them. We will get creative in finding solutions because the fact is, if we don’t address this problem now, we will pay for it tenfold later, when the kids that get left behind face homelessness, addiction, incarceration and are more prone to repeat the cycle of trauma--with kids of their own entering the foster system.” I recognize that yet another property tax increase is an incredibly unpopular proposition, but even if it passes it still won’t change the fact that we owe these kids a chance at a stable life. They deserve to know that they matter. That they are not forgotten. That they are not alone. That someone is there for them. They deserve to have someone in their corner that simply shows up for them. So my challenge to Mr. Ronayne is this: irrespective of the result of the levy vote, let’s get creative. Let’s figure it out. Let’s show up for these kids as a community and a coalition of the public sector and all the non-profits that are working towards changing the trajectory of these vulnerable kids. #fostercare
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Craig C. reposted thisCraig C. reposted thisImpactful volunteering is about more than giving your time, it’s about showing up, connecting, and making a difference together. 💛 Join Impact100 Cleveland for an evening of service at Honey from the Rock, Cleveland’s first foster care closet, this Wednesday, September 9th. We’ll learn more about their mission and then roll up our sleeves to help organize donations, prepare custom orders for children, and support the free store serving local foster families. Wednesday, September 9 | 6–8 PM Honey from the Rock 2201 W. 110th Street, Cleveland And you don’t have to be a member to join us! Prospective Impact100 Cleveland members are welcome to volunteer, connect with our community, and experience firsthand what Impact100 is all about. RSVP to volunteer with us! https://lnkd.in/gfamF4Xk
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Craig C. shared thisI’m excited to attend Content Marketing World in Denver this October ✨ Are you coming to CMW for the first time? Join me for the First-Time Attendees: Welcome Session (4 PM)! Me and my long-time attendee pals will talk you through some tips and trick to make the most of the event! Who else is going? #CMWorld https://lnkd.in/gsaBZY9d
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Craig C. reposted thisCraig C. reposted thisShe’s waiting for someone to show up. 💛 A young person in the Bedford Heights area is heading into her senior year—and preparing to age out of foster care. She’s looking for a mentor who is open-minded, easy to talk to, and part of the LGBTQ+ community. She loves hiking and being outdoors, computers, and video games. She may take a little time to warm up, but the right mentor could become someone she trusts, counts on, and stays connected to. Could you be the person she’s waiting for? Watch Chloe, our Program Manager, share more about what she’s looking for. If you think you could be that person, DM us or apply to become a Dare to Dream® mentor. Only 50% of those who age out of foster care will obtain a high school diploma. Consistent relationships can help change what’s possible. #DareToDream #MentorshipMatters #BeTheConnection #FosterCareSupport #NationalAngels #CLEangels
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Craig C. reposted thisCraig C. reposted this1,800+ orders. That’s how many times someone walked into our free store, or opened a bag we packed, or received a Gap Pack, and found exactly what they needed in the last 19 months. We track the number because numbers help us tell our story to donors and partners. But honestly? I don’t do any of this for the data. I do it for the one. The one caseworker who calls because a child is being placed tonight and has nothing. The one kinship grandmother now raising her grandkids and too proud to ask for help until she finally does. The one teenager who finally has a say in something. This one sweet boy that lit up in our store and left smiling ear to ear with everything he needed. I would run this whole 10,000+ square foot facility, every shelf, every volunteer shift, every late night, for him. Loving him like Jesus would is not just an honor, it’s a joy. That’s the whole mission. Everything else is just how we get there. #FosterCare #HoneyFromTheRock #Cleveland #ClevelandNonprofit #FosterCloset
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Craig C. reposted thisCraig C. reposted thisI wrote the Responsible AI Manifesto for Marketing and Business in January 2023, two months after the launch of ChatGPT. These are the guiding principles to our human-centered approach at SmarterX, but I also published them under a Creative Commons ShareAlike license, so everyone is free to remix, adapt, and build upon the work, even for commercial purposes, as long as they credit the source and license their new creations under the identical terms. I revisit the 12 principles periodically to see if they require any updates, but, so far, I haven't felt compelled to publish a v2. I'm curious what others think, especially as AI agents become more reliable and autonomous (while also introducing new levels of risk). Here are the 12 principles: 1) We believe in the responsible design, development, deployment and operation of AI technologies. 2) We believe in a human-centered approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous. 3) We believe that humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop in all AI applications. 4) We believe in the critical role of human knowledge, experience, emotion, and imagination in creativity, and we seek to explore and promote emerging career paths and opportunities for creative professionals. 5) We believe in the power of language, images and videos to educate, influence, and affect change. We commit to never knowingly use generative AI technology to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda. 6) We believe in understanding the limitations and dangers of AI, and considering those factors in all of our decisions and actions. 7) We believe that transparency in data collection and AI usage is essential in order to maintain the trust of our audiences and stakeholders. 8) We believe in personalization without invasion of privacy, including strict adherence to data privacy laws, mitigation of privacy risks for consumers, and following our moral compass when legal precedent lags behind AI innovation. 9) We believe in intelligent automation without dehumanization, and the potential of AI to have profound benefits for humanity and society. 10) We believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes in order to advance the industry and society. 11) We believe in the importance of upskilling and reskilling professionals, and using AI to build more fulfilling careers and lives. 12) We believe in partnering with organizations and people who share our principles.
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Craig C. reposted thisCraig C. reposted this⛳ You're invited! Our Board President, Craig, has a special invitation to join us for the 3rd Annual Aces for Angels Golf Fundraiser! Spend a day on the course at Quail Hollow Country Club while making a lasting difference for children, youth, and families experiencing foster care. 📅 Thursday, October 1, 2026 📍 Quail Hollow Country Club | Concord Township Whether you're registering a foursome or becoming an event sponsor, your support helps create the consistent relationships that change lives. 🔗 Register or become a sponsor today: ACES2026.givesmart.com #GolfForGood #EverySwingChangesALife #FosterCare #CommunityImpact #MentorshipMatters #LoveBox #DareToDream #GreaterCleveland #AcesForAngels #CLEangels
Craig C. commented on a post
3d
I tried to call from Amsterdam but no one was picking up! Sounds like a great trip.
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Craig C. liked thisWhat an exciting week! The next phase of e-mobility is here and ChargePoint is ready to lead it. A lot more to reveal soon. Stay tuned.Craig C. liked thisAs Climate Week brings leaders together in New York, we’re marking six years of ChargePoint on the NYSE and looking at what comes next. John Stahlbusch, our Vice President of Sales for North America, shares how we are developing megawatt scale solutions for public charging, fleets, transit, and autonomous vehicles.Six Years on the NYSE: ChargePoint’s Next Chapter in Megawatt-Scale ChargingSix Years on the NYSE: ChargePoint’s Next Chapter in Megawatt-Scale Charging
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Craig C. liked thisCraig C. liked thisFive years ago, we rang the Opening Bell at the New York Stock Exchange as the world's first publicly traded global EV charging network. Today, we rang it again: as the company building the inevitable future of electrification, sustainability, and e-mobility. On the heels of an exceptional Q2: 18% year-over-year growth, record gross margins as a public company, and our fourth consecutive quarter of accelerating momentum, our CFO, Mansi Khetani notes: “Ringing the Opening Bell is a powerful moment to recognize how far ChargePoint has come and, more importantly, where we’re going next. The convergence of energy, mobility and AI is creating entirely new opportunities across autonomous vehicles, electrified fleets, transit, and high-speed charging. And, we have taken decisive steps to strengthen our financial foundation and profitability profile to capitalize on the significant opportunities ahead.” Today, during Climate Week, we ring in the future as the world’s most impactful intelligent electrification company. NYSE ➡️ https://lnkd.in/eKszD2Yj Andrew Gosselin Michelle (Pritoni) Scardino Jyothi Swaroop Sonali Sen Mansi Khetani JD (Jagdeep) Singh Amanda R. Lee John Stahlbusch
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Craig C. liked thisCraig C. liked thisMore #ElectricVehicles on the road means greater demand for smart, scalable charging infrastructure. We're at the University of Notre Dame today highlighting ChargePoint CP6000 AC chargers that help provide convenient charging access across campus while supporting long-term #electrification goals. In collaboration with ChargePoint we're helping organizations bridge the gap between charging technology and the power infrastructure required to support it. Whether it's a campus, workplace or commercial facility, we're enabling the reliable, resilient energy systems that power an increasingly electrified world. #EVCharging #EnergyTransition
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Craig C. liked thisCraig C. liked thisThree EB Leader Summits down with Allison Kruse. ✨✨✨ At this point, I’m starting to think the formula is pretty simple: put smart talent attraction people in a room, give them permission to be honest, and see what happens. Yesterday delivered. Big ideas. Strong opinions. Useful disagreement. Several “wait, write that down” moments. And enough photos to make it look like we were far more organized than we actually were. My gratitude to the speakers who brought the brains, the candor, and the vulnerable good stuff: Kerry Noone Shavonne Thomas Lane Sutton Ally Brown Kristin (Pallotta) Oravec Deb Andrychuk Delia Galas Jodi Long-Wittmann Elizabeth Diley Christina Pickle Amanda Shaker Bryan Adams And to everyone who showed up ready to share what’s working, what’s not, and what they’re still trying to figure out. That’s the part I love most. And now, because apparently one event this week wasn’t enough, we roll straight into #RecFest today. More stage time. More People Brand Collective members (and future members) I’m excited to see. More selfies. 👕 More shenanigans. Probably more ideas than I have room for. If you’re here, come find me. 🤳🏼
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Craig C. liked thisCraig C. liked thisCalling all industrial marketers! There’s a lot of great work happening in our space and it deserves more recognition. So this year, we’re introducing something new at the Industrial Marketing Summit: the Industrial Marketing Awards. We will be recognizing those doing great work across brand, product launches, content, events and marketing innovation. These aren’t just awards for the companies with the biggest budgets or the wildest creative; we’re looking at the strategy behind the work, how well it was executed and, of course, the actual impact made. Industrial companies can submit their own work. Agencies and marketing partners can submit on behalf of their clients. Entries must have been developed and executed between September 1, 2025 and December 18, 2026 (deadline to submit). If you or your team did work you’re proud of this year, click on that link in the comments below. ⚙️ 👇
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Craig C. liked thisCraig C. liked thisThree days. One room. Everybody in it markets for a complex industrial brand. The Industrial Marketing Summit is back in Austin for its fourth year, Feb. 23-25, 2027. No generic B2B playbooks. No sessions that assume you sell software with a 14-day trial. Just strategy, tactics you can apply immediately and a group of people who already understand the 18-month sales cycle, the six-person buying committee and the distributor who won't hand over data. Built by Gorilla 76 and TREW Marketing. Ninety seconds on what it actually feels like. 👇 Act Fast! Ticket prices increase on October 17!
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Craig C. liked thisCraig C. liked thisON A BUSINESS TRIP, WITH MY INNER CHILD. https://lnkd.in/gRV3aHEv
Experience & Education
Volunteer Experience
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Board Member
Cleveland Angels
- Present 1 year 10 months
Children
The Cleveland Angels mission is to walk alongside children, youth, and families in the foster care community by offering consistent support through intentional giving, relationship building, and mentorship.
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Board Member
The Orange Effect Foundation
- 6 years 1 month
Health
The Orange Effect Foundation's mission is to empower children and young adults with speech disorders by providing the therapy and technology they need to effectively communicate.
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Board President
Cleveland Angels
- Present 1 year 10 months
Children
The Cleveland Angels mission is to walk alongside children, youth, and families in the foster care community by offering consistent support through intentional giving, relationship building, and mentorship.
Honors & Awards
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2015 BMA B2 Awards
Business Marketing Association
Awarded three Awards of Excellence and one Best in Category award for work related to the lanuch of the Lincoln Electric Power MIG 210 MP.
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2014 Addy Award
AAF/CLE
Silver Award for Power MIG 210 MP Commercial
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2014 BMA B2 Awards
Business Marketing Association
Awarded two Awards of Excellence for Fabetch Trade Show and Lincoln Electric TV (YouTube Channel).
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2013 Addy Awards
AAF/CLE
Awarded five Bronze Addys for work related to Lincoln Electric's Discover the Possible and Made Possible with Lincoln Electric Camapigns
Organizations
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Business Marketing Association
Board of Directors, Cleveland Chapter
- Present
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