Career Freelancer • Marketing Consultant • Career Coach for Marketers & Freelancers • LinkedIn Instructor: 1M+ Trained
Philadelphia, Pennsylvania, United States
54K followers
500+ connections
About
Hi, I’m Brian Honigman! A career freelancer and leading marketing consultant based in Philadelphia. For 16+ years, I've helped brands, leaders, and freelancers excel with marketing and career advancement. I provide marketing strategy consulting services, skills training for marketing teams, and career coaching for marketers and solopreneurs. Most known for my POV on marketing strategy, social media, content marketing, career advancement, and freelancing, I've taught 1M+ students as a LinkedIn Learning Instructor and adjunct professor for Kellogg, NYU, and UFM.
I help brands with strategy consulting services to ensure they’re creating actionable plans that produce results-oriented marketing programs and campaigns.
I support organizations with marketing skills and leadership training by instructing teams in-person, virtually, or both on how to integrate in-demand marketing competencies into their daily workflows.
I deliver marketing keynotes on how to navigate marketing realistically today and what to prepare for in the future, as well as how to build a rewarding career on your terms.
I work as a career coach for marketers, guiding clients on how to navigate their professional lives with clarity, intention, and a focus on taking action. I’m a Certified Executive Coach by the Berkeley Executive Coaching Institute, a part of the Haas School of Business at the University of California, Berkeley. I’m also an Associate Certified Coach by the International Coaching Federation.
I develop and teach courses on marketing and career advancement for universities like Northwestern’s Kellogg, NYU, and Francisco Marroquín University, as well as e-learning platforms like BizLibrary, Skillshare, and LinkedIn Learning. As a LinkedIn Learning instructor, my classes have been taken by over 1M+ students from the U.S. Air Force, Amazon, Nestle, McDonald’s, and other organizations.
I write articles, reports, assessments, and strategy documents as a freelance writer for select clients and cover marketing and career development for publications like Fast Company.
Think of my support as continuing education on marketing and career development to better position you to deliver long-lasting results.
Let's work together! Send me an email at brian@honigmanmedia.com or visit brianhonigman.com.
Skills: Marketing Strategy, Social Media Marketing, Social Media Strategy, Social Media Training, Social Media Marketing Consulting, Content Marketing, Content Strategy, Content Marketing Training, Career Coaching, Freelancing, Career Development, and Career Coaching for Marketers.
Services
Courses by Brian
Articles by Brian
Activity
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Don't just believe me that joining my cohort can really change the trajectory of your career and open doors that you didn't even know…
Don't just believe me that joining my cohort can really change the trajectory of your career and open doors that you didn't even know…
Liked by Brian Honigman
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Starting a freelance career means you're entering a “push season” a high-effort phase of building from scratch. This requires a significant push to…
Starting a freelance career means you're entering a “push season” a high-effort phase of building from scratch. This requires a significant push to…
Shared by Brian Honigman
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There’s a big debate raging over what we call a “podcast”—but IMO, no other medium has the optionality a pod does today, and the industry needs to…
There’s a big debate raging over what we call a “podcast”—but IMO, no other medium has the optionality a pod does today, and the industry needs to…
Liked by Brian Honigman
Experience
Education
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University of California, Berkeley, Haas School of Business
Certified Executive Coach by the Berkeley Executive Coaching Institute
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Wharton Executive Education
Certificate: Executive Presence and Influence: Persuasive Leadership Development
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University of Pittsburgh
Bachelor of Arts Political Science, Journalism, Sociology
Activities and Societies: Circle K, College Democrats, Pitt News
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Licenses & Certifications
Volunteer Experience
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Digital Volunteer
American Red Cross
- 1 year 2 months
Disaster and Humanitarian Relief
*Monitored Red Cross social media channels using Radian6 to help the non-profit be more responsive, transparent and accessible to people during natural disasters and emergencies.
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Web Director
Silk Screen: Film Festival and Arts Organization
- 1 year 5 months
Arts and Culture
*Updated content, press releases, links, videos, banners, photos, and calendar using a custom content management system.
*Designed blocks of images and text for various pages of the website. -
Member of Social Media Committee
Pittsburgh Human Rights Network
- 1 year 3 months
Human Rights
*Raised awareness about the PHRN's projects through Facebook customization and strategy.
*Helped to increase funds for the PHRN's projects through Google Analytics troubleshooting and keyword research.
Skills
Publications
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Key Considerations for a Compelling Social Media Marketing Approach
Social Media Today
See publicationThe combination of a quality product, a distinctive brand voice, real customer dialogue, and an integrated approach to social media is what led to lasting results. To achieve similar business outcomes with your social media marketing for the long-term, here’s how to be more strategic with each campaign.
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Influencer Marketing on a Tight Budget: Incentives to Offer Beyond a Big Payout
Social Media Today
See publicationMany organizations want to work with influencers to gain attention and drive results, but few have the budget to make it happen.
When working with a non-existent or limited budget, you need to identify what your company can uniquely offer to influencers instead of always paying for their support. The goal here isn’t to take advantage of influencers, as I’m a big proponent of reasonably paying them for the value they’re able to provide. Instead, my advice is to find a mix of approaches…Many organizations want to work with influencers to gain attention and drive results, but few have the budget to make it happen.
When working with a non-existent or limited budget, you need to identify what your company can uniquely offer to influencers instead of always paying for their support. The goal here isn’t to take advantage of influencers, as I’m a big proponent of reasonably paying them for the value they’re able to provide. Instead, my advice is to find a mix of approaches for incentivizing influencers so that these partnerships don’t require a budget, or are less costly. -
Counteracting the Sea of Sameness in Marketing
The Next Web
See publicationMimicking a brand’s promotional efforts is more common today due to the ease of starting a company in the modern economy, considerably increasing the number of organization’s competing for a customer’s attention. The numerous marketing tools that make it easy to monitor the progress of others is another factor increasing the over-reliance on doing the same thing. Here are three ways to avoid following inline with industry norms by communicating distinctly with your customers.
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How to Create Content That Conveys Thought Leadership
Brian Honigman's Marketing Blog
See publicationMost organizations want to be known as a thought leader and create content to define themselves distinctly, yet they often add to the noise instead of building authority. Here are eight tips for translating your thought leadership principles into dynamic content that resonates with the right audience.
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Integrating Your Intuition as a Marketer with Relevant Data
Entrepreneur
See publicationTo succeed as a marketer today, your organization must prioritize the integration of both intuition and data, as relying on one without the other doesn’t provide the full story. Here are three ways to drive results as a marketer by combining intuition with data.
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How To Realistically Cultivate Creativity
Forbes
See publicationAllen Gannett is the founder and CEO of TrackMaven. He's recently published his first book, The Creative Curve: How to Develop the Right Idea, at the Right Time, which demystifies the concept of creativity into a predictable science that anyone can tap into to achieve their version of success. I spoke with Allen about why he thinks it's important for creatives to imitate the work of leaders in their field, what sources of data are the most important to validate a creative's ideas and what…
Allen Gannett is the founder and CEO of TrackMaven. He's recently published his first book, The Creative Curve: How to Develop the Right Idea, at the Right Time, which demystifies the concept of creativity into a predictable science that anyone can tap into to achieve their version of success. I spoke with Allen about why he thinks it's important for creatives to imitate the work of leaders in their field, what sources of data are the most important to validate a creative's ideas and what impact being gay has had on his creativity.
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Getting Your Message to the Mainstream
Wall Street Journal
See publicationStartups in general fail pretty miserably at one thing – marketing. Looking from the outside in, most successful startups really take off because of great technology, timing and/or word of mouth. They almost always succeed in spite of their marketing efforts. From over-the-top launch parties to the infamous 2000 Super Bowl, which featured...
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Sourcing Feedback from Social Media
Wall Street Journal
See publicationI once had the unique displeasure of overseeing a focus group. The participants were supposed to be there at 8:30 a.m., but nine o’clock rolled around and not even half had arrived. By the time we got started we were an hour behind, which caused us to rush through the process.
Eliciting any meaningful response from the group was like pulling teeth. I got the sense that they were just saying what we wanted to hear. To make things even worse, the loudest and most assertive member of the…I once had the unique displeasure of overseeing a focus group. The participants were supposed to be there at 8:30 a.m., but nine o’clock rolled around and not even half had arrived. By the time we got started we were an hour behind, which caused us to rush through the process.
Eliciting any meaningful response from the group was like pulling teeth. I got the sense that they were just saying what we wanted to hear. To make things even worse, the loudest and most assertive member of the group wound up becoming the de facto leader,... -
Goodbye advertising, hello attention economy
World Economic Forum
See publicationAdvertising has changed a lot, but one thing has not changed. Advertising has always been about attention, and this remains an incredibly valuable commodity.
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Think of Your Internship as a Double-Major
Wall Street Journal
See publicationAsk any college student why they're in school and most will give you the same answer: to get a job.
This might seem obvious, but there's a catch. In most cases, college can be pretty dismal at preparing you for the working world, especially the business world. Many students with a passion for art history might forgo that major for what's seen as the more practical business major. The thing is, a business major might teach you some good fundamentals but will probably do very little to…Ask any college student why they're in school and most will give you the same answer: to get a job.
This might seem obvious, but there's a catch. In most cases, college can be pretty dismal at preparing you for the working world, especially the business world. Many students with a passion for art history might forgo that major for what's seen as the more practical business major. The thing is, a business major might teach you some good fundamentals but will probably do very little to qualify you for a job in business.
Honors & Awards
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Speaker: Loyola Marymount University
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Spoke at Loyola Marymount University in an intro to marketing course about the foundations of social media marketing and answered student questions about using social media in the workplace.
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Speaker: University of Massachusetts at Amherst
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Spoke at the University of Massachusetts at Amherst in a PR course about how to use social media marketing to achieve business outcomes as a PR professional, as well as how to navigate a crisis.
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Speaker: Drexel University
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Spoke at Drexel University in their integrated marketing course offered at the LeBow business school. I lectured on content marketing foundations and how to add content as a key element of your strategy.
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Speaker: Drexel University
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Spoke at Drexel University as a guest lecturer on the foundations of content marketing as part of their course on integrated marketing at the LeBow business school.
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Speaker: UNDP Eurasia
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Spoke at the UNDP Eurasia offices in Istanbul, Turkey as part of an ongoing marketing training I provided their communications team on how to drive results with content marketing and social media.
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Speaker: Digital Summit
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Spoke at Digital Summit in Philadelphia about how to practice moderation with your marketing for over 150+ attendees of mostly marketers and entrepreneurs.
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Speaker: Drexel University
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Spoke at Drexel University as a guest lecturer in an introduction to PR course about how to coordinate marketing and PR for one cohesive strategy.
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Speaker: African Digital Summit
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Spoke at the African Digital Summit about how to use content marketing to build a brand with purpose for over 300+ attendees in Casablanca, Morocco.
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Speaker: School of Visual Arts
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Spoke at the School of Visual Arts (SVA) as a guest lecturer on how to measure the success of video as part of your marketing strategy.
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Speaker: Social Media Strategies Summit
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Spoke at the Social Media Strategies Summit on how to measure content marketing for business for the audience of marketers and business owners.
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Speaker: Wix
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Spoke at Wix about social media marketing on a budget as part of the continuing education series.
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Speaker: United Nations
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Spoke at the United Nation's training for Palestinian journalists and media professionals about how journalists can best use social media to drive results.
Here's the full presentation: http://www.slideshare.net/brianthonigman/social-media-tips-for-journalists-55183592 -
Speaker: NATO Social Media Conference
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Spoke at NATO's social media conference about how to effectively use Facebook and Twitter as lead platforms for your organization.
Watch the entire talk here: https://www.youtube.com/watch?v=AGuMjwj9U6I -
Named Best People to Follow on Twitter for Social Media Geeks
Post Planner
Listed amongst Mari Smith, Guy Kawasaki, Lewis Howes, Ekaterina Walter and others worth following on Twitter in regards to their social media expertise.
For the full article: http://www.postplanner.com/best-people-to-follow-on-twitter-for-social-media-geeks/ -
Named Seasoned Digital Marketing Expert
Forbes
Thrilled to be included amongst a few other marketers on my predictions for where marketing is going in 2015 and beyond.
For the full article: http://www.forbes.com/sites/sujanpatel/2014/11/05/6-predictions-about-the-state-of-digital-marketing-in-2015/ -
Named SEO Expert to Follow on Twitter
ClickZ
Listed among Ann Smarty, Heidi Cohen, Avinash Kaushik, Jayson DeMers, Eric Siu and others worth following on Twitter in regards to their SEO expertise.
For the full article: http://www.clickz.com/clickz/column/2374167/37-seo-experts-those-in-the-know-follow -
Named SEO Expert to Follow on Twitter
Search Engine Watch
Listed among Joost de Valk, Peter Meyers, Avinash Kaushik, Heidi Cohen and others worth following on Twitter in regards to their SEO expertise.
For the full article: http://searchenginewatch.com/article/2374336/37-SEO-Experts-You-Should-Be-Following-on-Twitter -
Named Content Marketing Thought Leader
Opentopic
Thrilled to be the inaugural interview for Opentopic's series on content marketing influencers. I talked about the definition of content marketing, the role of content curation, future content trends and more.
For the full interview: http://opentopic.com/blog/content-marketing/content-marketer-spotlight-series-qa-brian-honigman/ -
Named High Authority Blogger
iAcquire
Answered questions as a high authority blogger with some other well-respected writers like Kristi Hines, Joel Klettke, Martin Shervington and Allie Gray Freeland.
For the full article: http://www.iacquire.com/blog/search-shines-its-light-on-high-authority-bloggers -
Named Content Marketing Innovator
Skyword
Honored to be interviewed by the Skyword team as a part of their series on content marketing innovators. I talked about content marketing, brand journalism, the influence of social media, my career and more.
For the full interview: http://www.skyword.com/contentstandard/innovator-series/meet-the-content-marketing-innovator-brian-honigman/ -
Panel Moderator: Social Media World Forum
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Moderated a panel on creating a successful SEO strategy for your business at Social Media World Forum with experts from Condé Nast, RetailMeNot & Trulia.
http://www.socialmedia-forum.com/northamerica/agenda/breakouts/digital-marketing-a-pr -
Speaker: Internet Week New York
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My presentation at the Ironpaper offices for Internet Week New York on May 21st, 2014 about how inbound marketing has ignited the democratization of brand advocacy.
http://www.slideshare.net/brianthonigman/iron-paper-internet-week -
Named Online Marketing, Blogging & Social Media Pro
Social Media Examiner
Honored to be included by Social Media Examiner in one of many round up articles of online marketing pros answering key questions that benefit the…
Honored to be included by Social Media Examiner in one of many round up articles of online marketing pros answering key questions that benefit the industry:
http://www.socialmediaexaminer.com/social-media-roi-tips/
http://www.socialmediaexaminer.com/29-tools-to-enhance-your-business-blog/
http://www.socialmediaexaminer.com/17-social-media-marketing-books/
http://www.socialmediaexaminer.com/blogging-tips-from-the-pros/
http://www.socialmediaexaminer.com/22-top-blogging-tools/
http://www.socialmediaexaminer.com/39-blogging-tips/ -
Named Top 50 Content Marketing Thought Leaders
Onalytica
Ecstatic to be included on Onalytics' Top Content Marketing Thought Leaders on Twitter list for 2014.
http://www.onalytica.com/blog/posts/the-top-100-contentmarketing-thought-leaders -
Speaker: American Advertising Federation
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My presentation for the Jackson chapter of the American Advertising Federation on March 20th, 2014 about how native advertising is a rising medium for businesses to reach the right consumers organically in the editorial feeds where they regularly consume content.
http://www.slideshare.net/brianthonigman/the-marketers-guide-to-native-advertising -
Named Marketing Expert
Entrepreneur Magazine
As a part of Entrepreneur Magazine's Team Digital I was lucky enough to be labeled as a marketing expert as a part of a monthly series of articles covering various subjects with Lewis Howes, Brian Solis, Jason Falls, Rick Mulready, Eric Siu, Joanna Lord, Jayson DeMers, DJ Waldow and…
As a part of Entrepreneur Magazine's Team Digital I was lucky enough to be labeled as a marketing expert as a part of a monthly series of articles covering various subjects with Lewis Howes, Brian Solis, Jason Falls, Rick Mulready, Eric Siu, Joanna Lord, Jayson DeMers, DJ Waldow and others.
http://www.entrepreneur.com/article/228390
http://www.entrepreneur.com/article/226812
http://www.entrepreneur.com/article/226945
http://www.entrepreneur.com/article/227124
http://www.entrepreneur.com/article/227245
http://www.entrepreneur.com/article/227334
http://www.entrepreneur.com/article/227392
http://www.entrepreneur.com/article/227580
http://www.entrepreneur.com/article/227657
http://www.entrepreneur.com/article/227737
http://www.entrepreneur.com/article/227998
http://www.entrepreneur.com/article/228059
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Speaker: Entrepreneur Magazine
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Appeared on Google+ Hangout on Episode Three & Six of Entrepreneur Magazine's 'The Best Marketing Advice You're Not Following.' Also appeared on Hangout discussing top tech tools for businesses.
Episode 3: http://bit.ly/1eejxo2
Episode 6: http://bit.ly/1eejdFR
Tech Tools Hangout: http://bit.ly/1kqLQ5N -
Speaker: Huffington Post Live
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Appeared on Huffington Post Live with as a panelist chatting with author Bob Garfield. We discussed the current state of advertising & how social media and other factors are disrupting the industry.
http://huff.lv/YCVkjQ -
Speaker: UNICEF
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Taught UNICEF staff on how to best measure social media marketing campaigns with informative tools, insights & tips.
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Speaker: HubSpot
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Led webinar of 1,700 listeners about Facebook’s 2011 marketing updates & how they affect business.
Organizations
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International Coaching Federation
ICF Member
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National Gay and Lesbian Chamber of Commerce
Member
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Young Entrepreneur Council
Member
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Recommendations received
57 people have recommended Brian
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Just finished "Social Media Marketing Foundations" by Brian Honigman! Check it out: https://lnkd.in/dF6JbMfH #socialmediamarketing.
Just finished "Social Media Marketing Foundations" by Brian Honigman! Check it out: https://lnkd.in/dF6JbMfH #socialmediamarketing.
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Just finished the course “Social Media Marketing Foundations” by Brian Honigman! Check it out: #socialmediamarketing.
Just finished the course “Social Media Marketing Foundations” by Brian Honigman! Check it out: #socialmediamarketing.
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Just finished the course “Social Media Marketing Foundations” by Brian Honigman! Check it out: https://lnkd.in/ersYtWym #socialmediamarketing.
Just finished the course “Social Media Marketing Foundations” by Brian Honigman! Check it out: https://lnkd.in/ersYtWym #socialmediamarketing.
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Just finished the course “Cultivating a Content-First Mindset” by Brian Honigman! Check it out: https://lnkd.in/drdXDnKP #contentmarketing…
Just finished the course “Cultivating a Content-First Mindset” by Brian Honigman! Check it out: https://lnkd.in/drdXDnKP #contentmarketing…
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Just finished the course “Social Media Marketing Foundations” by Brian Honigman! Check it out: https://lnkd.in/eMFrmAdr #socialmediamarketing.
Just finished the course “Social Media Marketing Foundations” by Brian Honigman! Check it out: https://lnkd.in/eMFrmAdr #socialmediamarketing.
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Just finished the course “Social Media Marketing Foundations” by Brian Honigman! Check it out: https://lnkd.in/e27Uz8xh #socialmediamarketing.
Just finished the course “Social Media Marketing Foundations” by Brian Honigman! Check it out: https://lnkd.in/e27Uz8xh #socialmediamarketing.
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“Just finished Content Marketing Foundations“ by Brian Honigman. Check it out: https://lnkd.in/dHkBaZau #contentmarketing
“Just finished Content Marketing Foundations“ by Brian Honigman. Check it out: https://lnkd.in/dHkBaZau #contentmarketing
Liked by Brian Honigman
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Just finished the course “Social Media Marketing Foundations” by Brian Honigman! Check it out: https://lnkd.in/g6ix8-_z #socialmediamarketing.
Just finished the course “Social Media Marketing Foundations” by Brian Honigman! Check it out: https://lnkd.in/g6ix8-_z #socialmediamarketing.
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