We are thrilled to announce a multi-year partnership naming Sally Beauty the Official Beauty Retailer of the
Dallas Cowboys and the Dallas Cowboys Cheerleaders. Throughout the partnership, Sally Beauty will integrate hair color, hair care and nails into the Dallas Cowboy’s atmosphere from training camp to game day and beyond. As an Official Partner, we will engage with fans through interactive activations, in-stadium advertising, appearances, and digital media that connects our salon-quality products with the leader in NFL stadium attendance and social media following.
An exciting highlight of the partnership will be our relationship with the Dallas Cowboys Cheerleaders, whose iconic hair has become part of their performance identity. Through content and product discovery moments, fans will get a closer look at the styles they love, and how achievable they are with the products and expertise found at Sally Beauty.
John Goss, President of Sally Beauty shared: “Sally Beauty and the Dallas Cowboys each have passionate communities and they share a belief in the power of confidence. This partnership gives us an exciting opportunity to introduce even more consumers to Sally Beauty through meaningful fan experiences. Together, we’re integrating beauty, self-expression and sports culture in a way that is completely authentic to both of our brands.”
Read more about Sally Beauty’s first professional football partnership here:
https://lnkd.in/gW5Jnb_E
Sally Beauty Announces Multi-Year Partnership as The Official Beauty Retailer of the Dallas Cowboys and Dallas Cowboys Cheerleaders
Sally Beauty Announces Multi-Year Partnership as The Official Beauty Retailer of the Dallas Cowboys and Dallas Cowboys Cheerleaders