FOR IMMEDIATE RELEASE
Jantzen Brands Corporation Appoints Kelli Couchee as Director of Licensing
Veteran licensing executive brings two decades of industry leadership to iconic swimwear brand
(Los Angeles, CA), January 7, 2026 - Jantzen Brands Corporation, home to the iconic Jantzen swimwear and apparel brand, announced today the appointment of Kelli Couchee as Director of Licensing. In this role, Couchee will lead the global licensing strategy for Jantzen, expanding the brand’s presence across new categories and markets while honoring its legacy of quality, craftsmanship, and timeless design.
Founded in 1910, Jantzen is one of the most enduring names in swimwear and beachwear, recognized worldwide for its heritage, innovation, and enduring style. As Director of Licensing, Couchee will oversee all licensing initiatives, partnerships, and brand extensions, ensuring that each aligns with Jantzen’s values and long-standing reputation.
Couchee brings more than 20 years of experience in the global licensing industry. Most recently, she served as an Account Executive at Informa Markets, where she played a key role in the production and growth of the world’s leading licensing trade shows, Licensing Expo and Brand Licensing Europe. In that capacity, she worked closely with some of the most influential brands, licensors, licensees, and retailers in the industry, developing deep expertise in brand strategy, partnerships, and market expansion.
“Kelli’s extensive experience and deep relationships within the licensing industry make her an invaluable addition to our leadership team,” said Jennifer Waycott, Chief Merchandising Officer of Jantzen Brands Corporation. “As we look to thoughtfully grow the Jantzen brand beyond swimwear, her strategic vision and understanding of global licensing will help us expand into new opportunities while staying true to the heritage that has defined Jantzen for over a century.”
“I’m honored to join Jantzen Brands Corporation and work with a brand that has such a rich and meaningful history,” said Couchee. “Jantzen is synonymous with quality, confidence, and timeless style, and I’m excited to build licensing partnerships that respect the brand’s legacy while introducing it to new audiences around the world.”
Couchee’s appointment underscores Jantzen Brands Corporation’s commitment to long-term brand growth and innovation as the company continues to evolve its portfolio and global reach.
About Jantzen Brands Corporation
Jantzen Brands Corporation is the owner of Jantzen®, the legendary swimwear and apparel brand founded in 1910. With more than a century of heritage, Jantzen is known for its commitment to fit, quality craftsmanship, and enduring style, creating swimwear that inspires confidence across generations.
Media Contact:
Carrie Helferich
Jantzen Brands Corporation
carrie.helferich@jantzenbrands.com
