Constance Freedman

Proud to support Esusu as it enters its next phase of growth with a new $50M Series C fundraise! Wemimo Abbey, Samir Goel and team continue to lead the industry in credit building and economic mobility for millions of renters nationwide. Esusu (Founder Institute San Francisco portfolio company) is setting a new standard for combining economic and societal impact. By helping renters get credit (literally) for paying their rent on time, they are increasing financial access and empowering more people to become homeowners - in fact, they have already empowered over $30BN in new mortgages from renters across their system. I'm especially excited about how they plan to leverage their massive dataset to create even more impact. By making rental payment data a more prominent feature in mortgage underwriting, Esusu will be able to increase the number of people that can buy homes and build generational wealth. This is a truly inspiring company 🙌 Read more here: https://lnkd.in/guUKsGtY

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Problem: How do you consolidate a $600 billion fragmented home services industry when every acquisition increases operational complexity? Most people think home services consolidation is "buy more companies, hope for synergies." WRONG. Peter Connolly and Andrew Hollod at Cobepa solved this by building PLATFORMS, not portfolios. Here's what they did differently: Heartland Home Services (December 2020): Andrew Hollod led the investment - assembled a platform of recognized brands across Michigan, Indiana, Ohio, Kentucky, Wisconsin. Ned Stevens (November 2022): Peter Connolly and Andrew Hollod co-led - acquired from AVALT, rebranded to Ned's Home, expanded from single-service (gutter cleaning) to full exterior home services. The pattern most miss: They didn't just buy companies. They bought INFRASTRUCTURE that could absorb future acquisitions systematically. What separates their approach: Board representation ensuring operational oversight Geographic density strategy - dominate regions before expanding Service expansion within existing customer base (Ned's rebrand proves this) The arbitrage: Most PE firms acquire home services companies at market multiples hoping organic growth and cost cuts get them to a decent exit. Peter and Andrew built platforms that acquire at below-market multiples, integrate systematically, cross-sell services, and exit at exponentially higher multiples because they're not selling a collection of companies - they're selling a MACHINE. This is the difference between buying revenue and building enterprise value. But here's what's missing: You've built the acquisition machine. You've built the platform infrastructure. But without WORLD-CLASS customer acquisition systems and lifetime value expansion, you're leaving massive exit value on the table. Peter Connolly, Andrew Hollod - let me run the customer acquisition systems for your platforms. Not manage. RUN. Heartland and Ned's Home have the service expansion infrastructure. What they need is the tracking infrastructure that turns: First-time gutter cleaning customer → power washing → window cleaning → lawn treatment subscriber $200 transaction → $2,400 lifetime value with complete revenue attribution Ad spend optimization based on ACTUAL customer acquisition costs and lifetime value, not clicks I'll build the systems that maximize customer lifetime value across your entire service stack and prove which acquisition channels are actually driving profitable growth at scale. You built platforms that can absorb acquisitions. I build the engines that transform market-multiple businesses into exponentially higher-value exits. Peter Connolly Andrew Hollod Jean-Marie Laurent Josi Let's Speak.

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I was recently featured in Insider Weekly sharing my evolution from high-stakes sales into what I now call Authority Architecture -the strategic positioning of leaders to increase influence, access, and revenue. One of the biggest lessons I’ve learned: Talent gets you qualified. Authority gets you chosen. In today’s market, visibility alone isn’t enough. It’s about where you’re visible. • The rooms you’re in • The media you’re aligned with • The stages you’re invited onto • The conversations you’re included in Influence compounds when it’s intentional. If you’re exceptional at what you do but know you’re under-leveraged, this piece will resonate. #insiderweekly #media #press #press

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