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Experienced New Business Account Executive with a demonstrated history of working in the…
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Christopher Di Censo shared thisKlaviyo just became a launch partner for Meta's Muse — their new AI agent for consumers and small businesses. Translation: you can now connect Klaviyo to Muse and just ask it things. What's my last campaign's revenue? Which flows are underperforming? Who's about to churn? Then have it draft the next campaign or build a flow for you to approve. A couple of use cases I liked: → Muse watches your flows and flags conversion drops — so you catch the broken discount code at 7am, not in Monday's report. → It can spot customers who bought twice and vanished, then draft a win-back email that references what they actually bought. → It can connect your Instagram activity to your Klaviyo list, so the person who tagged you last week turns into a subscriber, not just a nice comment. The real takeaway: Klaviyo isn't trying to be the only place you work. It's showing up in Muse, Composer, ChatGPT, Claude, Shopify Sidekick — wherever you already are. Your customer data comes with you. If you're on Klaviyo and Muse, you can connect them right now in the Muse app. https://lnkd.in/gFs5CTq4Klaviyo + Meta Muse: Let an AI Agent Run Your Campaigns and Flows - KlaviyoKlaviyo + Meta Muse: Let an AI Agent Run Your Campaigns and Flows - Klaviyo
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Christopher Di Censo shared thisKlaviyo and MuseChristopher Di Censo shared thisMuse has been all over my feed since it launched so when Meta asked if Klaviyo could be a launch partner for Muse for Small Business, we moved fast to make it real. Starting today, Muse can connect to a business's Klaviyo account and act on their data. Find new opportunities to engage your audience, build winback campaigns for customers who've gone quiet and schedule it all directly from Muse. You approve, Muse executes. I want Klaviyo's intelligence to be wherever marketers already are, not one more tab they have to open. This is what that looks like in practice. We build fast so our customers can build faster.
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Christopher Di Censo shared thisMost AI pilots don't fail because the model is bad. They fail because nobody fed it context. Klaviyo's Jake Cohen breaks AI down into 5 layers: data, models, inference, context, agents. Everyone's racing to the agent layer. Almost nobody's doing the unglamorous work underneath it — documenting brand voice, customer personas, product catalog, what "good" actually looks like. The numbers back it up: CMOs are putting 15.3% of marketing budgets into AI, but only 30% feel ready to scale it. Just 20% of companies capture 74% of the returns. The gap isn't the tool. It's the context you give it. Skip that step and you get generic output and a fully autonomous agent that orders 40 heads of garlic instead of 2 (real example in the piece — worth it alone). If you're evaluating AI right now, this is the read - https://lnkd.in/ghznmt5iAI context engineering and the connected customer experience - KlaviyoAI context engineering and the connected customer experience - Klaviyo
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Christopher Di Censo reposted thisChristopher Di Censo reposted thisWho's going to Retail Club? I am With Joan Morales, Pete Sibley, Christopher Di Censo, Stephanie Condon ,Eric Verso, Reagan Berry from Klaviyo. 2,000+ leaders Three days Are you building for what's next, or just talking about it? See you in Huntington Beach #Ecommerce #CRM #RetentionMarketing #ECD #Klaviyo
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Christopher Di Censo shared thisI'm part of the Founding Class at RetailClub AI Festival (Huntington Beach, Sep 22-24). Join me on the beach! 🏖️ https://lnkd.in/gFZCReCj
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Christopher Di Censo posted thisWe keep doing to AI what we did to email in the '90s. Forrester's Shar VanBoskirk said it plain at K:BOS: marketers broke email by expecting the tool to fix bad data and a broken customer strategy. AI's on track to repeat that mistake — just faster and more expensive. The numbers back her up: → Average marketing team: 25 tools, 23 data sources, 16 people trying to wrangle it all → 53% say their customer data is too messy to act on → 50%+ of people use GenAI daily. Only 18% trust what it tells them That's the trap — "random acts of AI." Disconnected pilots that automate what you already do, just faster, with no data foundation underneath. Her fix isn't more AI. It's 4 things: customer-led, insights-driven, fast, connected. Proof it works: → RTL personalized win-back nudges using viewing history → viewership up 21% → Cooltra used AI to time top-up offers around actual usage → 12% more revenue, 10 hrs/week back Bottom line: AI scales whatever you give it — good or bad. Fix the data and strategy first, or you're just automating the mess. Full breakdown - https://lnkd.in/ginEQ3RX
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Christopher Di Censo shared thisKlaviyo just went headless. At K:BOS today, we opened the CRM to AI agents and to marketers wherever they already work — Claude, ChatGPT, Cursor, whatever's open on their screen. 260+ MCP tools. 490+ APIs. All on live customer data, governed by the same real-time profile that powers Klaviyo. A marketer can ask ChatGPT what's trending and walk away with a campaign ready to send. An agent can read, write, and go live on its own. No need to open Klaviyo at all. Klaviyo is the autonomous B2C CRM. Excited to see what brands build with this- https://lnkd.in/gWtQ273BKlaviyo goes Headless, Opening its Platform to Agents and Marketers Wherever They Work - KlaviyoKlaviyo goes Headless, Opening its Platform to Agents and Marketers Wherever They Work - Klaviyo
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Christopher Di Censo shared thisKlaviyo made some big announcements today at K:BOS. 🎉 A few highlights: Klaviyo goes headless, so brands can work with Klaviyo from wherever they already are, including Claude and ChatGPT. SQL inside Klaviyo Data Platform means anyone can ask a plain-language question and get back a precise answer, no data team required. And Personalization, Composer, and Customer Agent all got a lot more capable. Proud to be part of the team building this. Read the full announcement: https://lnkd.in/gzV4BRmy
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Christopher Di Censo posted thisHeading to Boston (KBOS) today for K:BOS 2026, and the excitement is real. Two days at the Hynes Convention Center packed with keynotes, breakout sessions, and workshops — including a fireside chat with Gwyneth Paltrow and an unscripted Q&A with Klaviyo's cofounder and co-CEO on where the platform and market are headed next. Beyond the sessions, this is really about the people: reconnecting with clients, meeting new prospects, and swapping ideas with leading brands, partners, and operators building the next generation of AI-powered, unified customer experiences across email, text, WhatsApp, push, web, and service.
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Congratulations! 🎉
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Christopher Di Censo liked thisChristopher Di Censo liked thisTime flies when you're having fun! 2 Years at Klaviyo today and we're just getting started. Excited to be celebrating this milestone with boots on the ground at our K:Boston Conference! So pumped to see all of our amazing partners, customers, and future customers altogether to learn about the best Autonomous B2C CRM in the world! LFG
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Christopher Di Censo liked thisChristopher Di Censo liked thisYesterday, I turned 31. And as I reflect on the past year, one experience stands out as something that fundamentally changed me: 𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐚𝐧 𝐮𝐥𝐭𝐫𝐚𝐦𝐚𝐫𝐚𝐭𝐡𝐨𝐧 𝐰𝐢𝐭𝐡 𝐧𝐨 𝐟𝐢𝐧𝐢𝐬𝐡 𝐥𝐢𝐧𝐞. In mid-July, I competed in my first backyard ultra at the Back Cove Backyard Ultra in Portland, Maine. For anyone unfamiliar with the format, runners complete a 4.167-mile loop every hour, on the hour, until only one person is left — making it a “last person standing” race. There’s no predetermined finish line. No known winning distance. You just keep showing up every hour until you can’t anymore. It was hands down the hardest thing I’ve ever done. I say that having completed the Zion 100-mile ultramarathon earlier this year and 7 ultras over the past 12 months. What made this different was the mental battle. After running for 12, 16, 20, 24, 30 hours around the same loop, your mind starts looking for a way out. It creates very convincing reasons why you’ve done enough. Why quitting would be completely reasonable. My goal going into the race was to find my limit — and meet the version of myself that emerged when I got there. That’s one of the things I’ve come to appreciate most about endurance events. When you strip away the distractions and spend enough time in a deeply uncomfortable place, you learn a lot about yourself. The stories you tell yourself. The emotions and feelings that surface when you think about the people you love. The gratitude you feel for your body, your life, and simply being present. And the darker thoughts that are easier to quiet in everyday life. That you aren’t enough. That you aren’t worthy. That maybe you don’t have what it takes. Recently, backyard ultra legend Mark Dowdle said something 93 hours into the Last Soul Backyard Ultra that stopped me in my tracks: “𝐄𝐯𝐞𝐫𝐲 𝐬𝐭𝐞𝐩 𝐢𝐬 𝐞𝐯𝐢𝐝𝐞𝐧𝐜𝐞 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐦𝐢𝐧𝐝 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐭𝐫𝐮𝐞.” That captured so much of what this experience meant to me. Every time I chose to get back on the starting line and keep moving forward, I was collecting evidence against some of those stories. I went into the race hoping to win. I ultimately finished 3rd after 30 loops: 125 miles in 30 hours — 25 miles farther than I had ever run before. I’m proud of the result. But I’m much more grateful for what happened during those 30 hours. I came away knowing myself a little better and with a deeper confidence in my ability to endure hard things — on a race course and outside of one. This experience reinforced something I’ve come to believe: there’s real value in putting yourself in situations that truly test you. Sometimes we choose those challenges. Sometimes life chooses them for us. Either way, I’ve found they tend to be the places where the most growth happens. Looking forward to seeing what 31 teaches me — and how many loops I’ll be able to endure next time.
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Christopher Di Censo liked thisChristopher Di Censo liked thisWe had the best dad in the entire world. Truly. On top of being an amazing human, he was also a consummate salesman. He could sell anything and he did - waste water treatment plant tanks among them (Ha, honestly, growing up we really didn't know what he sold) --- I digress. Among his truisms he used to say, "People buy from people they like." And he was right. That mantra proved true during my years as a QVC Program Host. You could give someone every feature, specification, dimension, and price point imaginable—and while those things absolutely matter, great selling also requires helping someone feel what that product could add to their life. We called it the "romance factor." What will Christmas morning feel like when your child runs down the stairs into the living room? How will that dress make you feel when you walk in to your class reunion? What could this product contribute to make your day easier, happier, more memorable? THEN give people the facts that help a potential customer visualize it. 😉 QVC taught me that great selling lives at the intersection of emotion, authenticity, and information. You have to engage the heart AND the head. I carried that lesson with me when Chanda Bell, our mom, and I started The Elf on the Shelf. We weren't simply selling a book and with an elf inside a box. We were inviting families to imagine Christmas mornings in a better way, childhood wonder, and a tradition their children would remember and cherish forever. Over twenty years later, I still think about the “romance factor” when we develop products, lean into partnerships, set-up retail experiences, and share stories at The Lumistella Company. My advice to founders: Know the top three features and benefits of your product (the rest probably don't matter). Know your numbers. But never forget to know your customer and how what you are offering can make them feel. #ThoughtLeadership #Entrepreneurship #Leadership #TheLumistellaCompany
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Christopher Di Censo liked thisChristopher Di Censo liked thisThat's a wrap on Shoptalk Fall 2026 in #Nashville! 🤠 The highlight for me was our Wednesday evening event: a full room, amazing partners, and genuinely great 1:1 conversations about where agentic commerce and digital are headed. Add in excellent bourbon and Nashville hot chicken, and it was a pretty perfect combination. Thank you to our partners commercetools and Stripe for being part of this one and of course to my team at Orium for an event that ran seamlessly from start to finish! Let's keep the conversations going! Looking forward to the next one already! #Shoptalk #ShoptalkFall #ComposableCommerce #Ecommerce #Agentic
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Christopher Di Censo liked thisChristopher Di Censo liked thisI'll be at NACS next week in Las Vegas with the Grocery TV team. Looking forward to connecting with brands, and familiar faces from across the industry. If you'll be there, let me know. I'd love to say hello. #NACS2026
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Christopher Di Censo liked thisChristopher Di Censo liked thisHere's a little September recap... K:BOS was nuts. Non stop. I got to speak, and Klaviyo named ECD Digital Strategy Agency Partner of the Year for the Americas. Then I flew to California for Retail Club with the Klaviyo team. The podcast didn't stop either. We kicked off Season 2 with Ben Walter from PostPilot putting me in the hot seat. My take hasn't changed: Don't let AI scare you. Let that excite you. Nick Selman from Shoplift put it better than I could: "Confidently wrong is a really dangerous place to be in e-commerce." Especially when it's AI touching the experience that makes you money. John Roman sold BattlBox in 2021. Then bought it back in 2023 after a SPAC crash. His team also found $25,000 in inventory that had been sitting unlisted for months. Jeff Beacher went from the youngest headliner in Vegas history to building an AI chief of staff for Hollywood. Everyone else is building the shiny toys. He's building "the meat and potatoes, the stuff that makes everything run." Now... October's a big one for us. Something happened 10 years ago that changed everything for me. Anyone want to guess?
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Christopher Di Censo liked thisChristopher Di Censo liked thisYou can run the exact same loyalty program playbook thirty times and still miss the mark on the thirty-first. And you're not executing it wrong. It's because loyalty is emotional at its core and the emotions a program builds are different for every brand. Experience running other loyalty programs tells you a lot about the mechanics: tiers, redemption, point structures, etc. It tells you very little about what a specific customer needs to feel to stay loyal to this brand. That has to be learned fresh every time, not assumed from the last program you built. Staying curious about a customer's actual goals, instead of leaning on what worked somewhere else. It’s what turns a configured product into a program that fits.
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Christopher Di Censo liked thisChristopher Di Censo liked thisRecently had the opportunity to talk about Base Power Company and Piq Energy's recent study "Flexibility without Curtailment" with Joshua D. Rhodes, PhD on the Energy Capital Podcast. The most interesting case study in the paper looked at a particular 100 MW data center on Oncor's transmission system that, if built, creates 20+ new constraint violations, but these violations occur physically close areas where aggregations of residential batteries can be deployed to manage these constraints, requiring only 80MW total of 10-20MW aggregations at a half dozen substations. Gave a high level explainer of how it works here:
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