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I'm a four-time full-stack CMO, executive advisor, and category creator passionate about…
Articles by Christy
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Collaboration is the Key to Extraordinary Website Performance
Collaboration is the Key to Extraordinary Website Performance
The website is an organization’s most important digital asset. More often than not, it is your customer's first…
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Christy Marble shared this25 years and the memory is as vivid as if it were yesterday. I lived near the Pentagon. I’m one of the lucky ones. My heart goes out to those of who still live with the absence of loved ones lost. This is my story. I promise to never forget.
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Christy Marble shared thisWhen I speak about using ai, inevitably at least one person asks how to make sure the answers it gives are correct. Yesterday, at Aeone BrandsXCreators Summit, I said “Claude lies” and the response was not gasps, but applause. Does anyone think that AI, or specifically the answer engines are unbiased? If so, let me tell you: they are biased by design. Popularity factors higher than accuracy. Inspired by Jane Evans’ The 7th Tribe initiative, I asked Claude why the sources of one answer were all men, Claude’s resonse: [start of AI slop] “Exclusion from the canon is real, not a side effect” “It’s the result of who controlled publishing, academia, and popular science media for most of the 20th century. So when you ask a “generic” version of this question and get a male-dominated answer set, that’s not the canon being gender-blind — it’s the canon reflecting exclusion.” [end of AI slop] Gender bias isn’t the only AI bias. Just one example. So my advice is Go in, but go in with eyes wide open and always challenge the model. Oh, and for everyone embracing LinkedIn’s new ai generated slop tagging, I made it easy to find.Christy Marble shared thisA formal announcement of the MACHINE TEACHING Initiative. Make sure you take part! https://lnkd.in/eBsCzRMr https://lnkd.in/e9a4R5m6
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Christy Marble shared thisLooking forward to seeing my Seattle tech friends here. Please ping me if you're planning to be there. I'd love to catch up.Christy Marble shared thisWe are proud to announce Christy Marble, as a honored speaker at the Aeone BrandsXCreators Summit on July 30, during Seattle Tech Week. Christy is a 4-time CMO (SAP Concur, Visier Inc., Siteimprove, and Pantheon), where she helped build category-leading brands, drive revenue growth, and expand global market presence. and category creator who builds and transforms go-to-market teams, processes, cultures, and systems to deliver sustained global growth. Her executive career spans private equity, venture capital, and public companies across B2B AI, B2B SAAS, and B2C sectors, helping scale companies ranging from $50M to over $1B in ARR. She is known for customer-centric strategies that remove friction from the buying cycle and align sales, finance, and marketing around a shared customer journey and transparent performance metrics. She and her family live on an island in the Pacific Northwest where they host an animal sanctuary and winery on their small farm. Christy will speak on the "Personalization at Scale: Meeting the Modern Audience" panel, where marketing leaders, sales leaders, and founders will explore how marketers are using AI to tailor messaging, optimize customer journeys, and create meaningful connections across channels while balancing privacy, trust, and brand authenticity. This event is FREE to attend upon on RSVP approval. Must be approved. 👉 Founders, Marketing leaders, Sales leaders → RSVP here: https://luma.com/68wo35sk 👉 Content Creators → RSVP here: https://luma.com/x7bff5s7 Produced by Aeone Hosted by the Amazon Web Services (AWS) Skills Center. #brandsxcreatorssummit #aeone
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Christy Marble shared thisGet a Global Head of Revenue Enablement, A Chief of Staff to the CRO and a CMO on a podcast and you may find that even in the "Wild West era of AI" go-to-market leaders remain aligned on many things. Here's just a few nuggets from our podcast. It's humans that build trust -- and trust still closes the deal. Customer experience is as important as ever -- and AI can help add value faster than ever before. With a strategy layer and strong execution models, AI can enable everyone on our teams level up. Check it out.Christy Marble shared thisIn this episode of B2B Marketing Futures, host Joaquin Dominguez Lucchini brings together revenue and marketing leaders for a roundtable discussion on what happens when AI increasingly powers go-to-market execution and how organisations should determine where human expertise still creates the greatest value. The conversation explores how AI is reshaping sales and marketing workflows, from account identification and content creation to pipeline prioritisation and revenue execution, while raising important questions around governance, customer experience, and decision-making. The panel examines where human judgement, strategic thinking, creativity, relationship-building, and organisational alignment remain essential as AI becomes more deeply embedded across the revenue engine. In this episode, we explore: • How AI is transforming go-to-market execution across sales and marketing teams • The impact of AI on account identification, content creation, pipeline prioritisation, and revenue operations • Why human judgement, creativity, relationship-building, and strategic thinking remain critical in an AI-enabled environment • The governance and customer experience considerations leaders must address as AI adoption accelerates • How organisations can balance automation with human expertise to drive better outcomes Participants: • Brooke Huckabee — Head of Global Revenue Enablement at SAS • Caitlin Crawford — Chief of Staff to the CRO at Outreach • Christy Marble — 4x Chief Marketing Officer, most recently at Siteimprove Listen on Spotify: https://lnkd.in/djS66TyF Listen on Apple Podcasts: https://lnkd.in/ducTHxFc
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Christy Marble shared thisI just got a sneak peek, Brooke Huckabee, Caitlin Crawford and Joaquin Dominguez Lucchini. It was fun to bring some spice to a hot topic with you on Adzact B2B Marketing Futures podcast. When AI Runs GTM, What Do Humans Still Own? Looking forward to the final cut next weekWhen AI runs GTM what ... 53 - Riverside - HD Podcast & Video SoftwareWhen AI runs GTM what ... 53 - Riverside - HD Podcast & Video Software
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Christy Marble shared thisI'm looking forward to a dynamic conversation today. Tune in.Christy Marble shared thisA future-facing conversation about what happens when AI starts reshaping the whole B2B go-to-market system: targeting, intent, content, seller enablement, pipeline generation, forecasting and follow-up. The episode explores whether AI makes sales and marketing more aligned, or whether it creates more noise, fragmented messaging and over-automated buyer experiences. Core questions: If AI can increasingly identify accounts, generate content and automate GTM workflows, what parts of sales and marketing still require human judgement? Does AI make sales and marketing alignment easier, or does it create new risks around messaging, governance and customer experience? How should B2B teams combine fit, intent, engagement and pipeline data to know where to focus human effort?
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Christy Marble shared thisThe concept of AI agents can be a tough thing to get our heads around. Especially if we’re not directly in the AI space. My friends who are world class multitaskers are the ones who “get” the ai agent concept right away. The Aha for them: agents can do my multitasking for me! Some science says that humans aren’t meant to multitask anyway. If you’re still on the learning curve about what the heck are AI agents, I recommend you give this a read. Jason Averbook does a masterful job of making it simple in this article.Christy Marble shared thisMost organizations think they have an AI strategy. They have a chatbot strategy. There's a difference, and that difference is exactly why jobs are going to change in ways most people aren't prepared for. Right now, as you read this, I have fifteen to twenty agents running simultaneously. One is researching. One is drafting. One is monitoring. One is following up on things I would have forgotten. I am not a more productive version of a knowledge worker. I am a different kind of worker entirely. That's not the future. That's today, Wednesday. Here's the thing nobody is saying out loud: when people only experience AI as a chatbot, they genuinely cannot see how it's going to change or replace their job. The chatbot gives them a little more light in the room, so they think that's what electricity does. They have no frame of reference for the electrical grid. A chatbot talks. An agent works. A chatbot asks you what to do next. An agent decides what to do next. And when one person with twenty agents can do what previously required a team, the math of employment, performance management, compensation, and what we even call "a job" changes in ways most organizations haven't begun to grapple with. Jobs aren't going to be transformed by chatbots. They're going to be transformed by agents. And most people can't see it coming because they've never experienced anything beyond the chat window. I wrote the full piece on what this actually means for leaders, for individuals, and for society. I hope helpful and please reshare to your networks if so. It takes a community to transform in the world we live in today! https://lnkd.in/gcbi7dTr
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Christy Marble shared thisFor a long time, accessibility has been the thing marketers care about… but quietly push down the priority list. It doesn’t have to be that way. I wrote a piece for Forbes Communications Council about why accessibility should stop being a source of guilt and start being seen for what it really is: a growth driver, a brand builder, and a better way to serve real people. It also has a very real impact on search performance because clear, accessible content isn’t only good for people, it's also exactly what AI systems and search experiences rely on. It feels especially meaningful to share this now. After a year of leading transformational change, this is my last week at Siteimprove. I’m incredibly proud of the work we’ve done to elevate accessibility from a compliance conversation to a strategic one — and deeply grateful to the marketing team for their drive, creativity, and commitment to raising the bar. I will carry forward the knowledge that when we build accessibility in from the start, everyone wins.Accessibility Doesn't Have To Be The Thing Marketers Feel Guilty AboutAccessibility Doesn't Have To Be The Thing Marketers Feel Guilty About
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Christy Marble posted thisLinkedIn, I’m curious: has AI improved your company culture? One unexpected positive I’ve seen at Siteimprove is how AI has helped us create more respect for people’s time and energy. A simple example: using AI to record calls and share clear meeting notes. That one change has eliminated follow-up admin, reduced cognitive load, clarified outcomes, and created more space for the team to be fully present in the conversation. My takeaway? Culture improves fastest when friction disappears from everyday work. What’s one way AI has improved your employee experience…or hasn’t? Tell me in the comments.
Christy Marble replied to a comment
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Karen OREJUELA it is so nice to hear from you and remember Larry. He was such a kind and compassionate man and leader. What a privilege to have worked with both of you!
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Michael Thomas your memory is so much better than mine of the events in the office. I thought the clients were actually in town with us, but I couldn’t be 100% sure. It is all a blur. Thank you for filling in the missing peices.
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Christy Marble reacted on thisChristy Marble reacted on thisIt’s time. Today marks the end of a 38-year career. 38 years in B2B tech with the best companies in the world, doing work that I love with thousands of talented people. I’ve seen a significant amount of change in technology, and I’ve seen the positive impact that this tech can have on the lives and business success of customers. The biggest impact, however, was the countless friendships that I’ve made along this journey. I’ve met my best friends at work. And these friendships have lasted decades. My heart is full. Thank you to those that have made this journey with me. I plan to approach this next phase with curiosity and enthusiasm. See you on the other side.
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Christy Marble reacted on thisChristy Marble reacted on thisSix years ago, I attended a virtual session of 6sense CMO Empowered and it changed the trajectory of my career... The next year, in person in Arizona, I looked around the room with a wave of awe - looking for clues about the leader I might become. The women I met there helped me believe I could do anything - being a rockstar CMO, sure, but already an expanded vision of leadership and impact was being seeded. Since then, Empowered has marked different chapters of my career: moments when I needed a shift of perspective, moments when I was wrestling with the role, and moments when I could pause to celebrate growth. This year, I felt another shift. I’m still learning, laughing and growing, inspired by the women around me. Much like Sydney Sloan's reflection, I also found myself sharing more of what I’ve learned with women finding their own footing in the role. The strength of this community is that both can happen in the same conversation. There were many moments shared this week on what it means to "Step into your power".... Once again, I'm feeling inspired and motivated to expand and grow my impact, to push myself another step forward to an expanded vision of impact. I'm taking the energy and confidence of this treasured experience with me. To the women I met and reconnected with this year: thank you for what you shared, what you asked, and what you’re building. You’re why I keep coming back. Jessica Shapiro Sarah Hodges Sarah Pease Claire Darling Kate Bullis Tifenn Dano Kwan Liza Adams Lisa Cole Wendy Werve Mary K. Gershon Alison McCue Caitlin Allen, FWS Saima Rashid Evelyn Swaim Elizabeth Maxson Martinet and so many, many more.... The people leading Empowered have changed over the years, and the community keeps growing stronger. Thank you to 6sense leaders past and present whose impact cannot be measured: Amanda Kahlow, Latané Conant, Saima Rashid, Kelly Hopping, Micki Howl, Ashley Jefferson, Claire Couch EJ Oelling Gina Rau and the 6sense team for creating the space for these connections.
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Christy Marble reacted on thisChristy Marble reacted on thisSome communities help shape your career. A rare few help you understand what you want your career to mean. Empowered CXO has become one of those communities for me. For seven years, many of us have moved through careers and life together, from promotions and reinventions to kids growing up and parents getting older, while our industry moved from cloud and SaaS into the AI era. This week, we also made time to simply be together... hiking, biking along San Diego’s coastline, kayaking, learning mahjong, making resin coasters, and laughing about being old enough to remember brown interoffice envelopes. Along the way, we wrestled with bigger questions. How do we become business leaders, not just functional leaders? How do we influence across functions we don’t own? How do we create opportunity for others? How do we lead through AI with both urgency and humanity? And how to manage brain fog and lack of sleep? At the beginning of my AI panel, I shared something personal. I spent years proving and reproving myself to earn a seat at the table. Four years ago, I decided to build my own seat and bring it to the table. Now, one of my favorite parts of my work is using that seat to highlight GTM leaders and elevate the strategic value of marketing and GTM through many people, not just myself. That made my conversation with Jessica Lanier and Renée Gapen especially meaningful. Thank you both for sharing the good, bad, and messy AI stories, what it really takes to figure this out with real teams and turn the work into impact. They’re reimagining work, not simply making old work faster, and investing in their people so they can compete and thrive no matter how AI evolves. That’s People First, AI Forward in practice. What I’m taking home most is gratitude. We’re not alone in what we’re wrestling with, and we’re stronger when we learn together. These are women who aren’t simply climbing ladders; they’re carrying ladders so others can climb too. Some I’ve known for more than 30 years and consider family; others I met this week. Supporting them is one of the best ways I know to pay forward what others have done for me. My work in Human + AI transformation has also made me think more deeply about humanity. The more sophisticated AI becomes, the more convinced I am that transformation depends on meeting people where they are, bringing them along, and helping them see a place for themselves in what comes next. To the women of Empowered and speakers, thank you for the purpose, connection, and belonging. Thank you to 6sense team and all the sponsors for creating a place where all of this can happen. And a huge special thank you to Amanda Kahlow, Latané Conant, Saima Rashid, and Kelly Hopping for having the vision and bring this community to life! Claire Couch and EJ Oelling, you two are rockstars. I came home with a full heart and an even stronger belief that we go further when we help each other get there. (Issues with photo tags, tag/untag as needed)
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Christy Marble liked thisChristy Marble liked thisAI is changing both what people buy and where they buy it. • A lot more of the research now happens before the click. • The LLM may guide a customer to what they want, capture their budget, and suggest the best option to purchase. • If we send that customer to a generic homepage, we’re throwing away all that context and, more importantly, it creates a very frustrating experience and a negative perception of the brand. • Brands also need to make sure AI can actually understand the latest information on their products, most current pricing and inventory, and tailored offers. •. And marketers need to evaluate the whole journey with a company like Branch, not just give all the credit to the most visible click. The simplest test: run the journey yourself. Pretend you’re one of your customers and ask the LLM a specific product question, then follow the recommendation and see if or where the experience and measurement breaks. More in Total Retail: https://lnkd.in/gNSvqbBTAI is Moving the Sale Earlier Than Your Reporting Can SeeAI is Moving the Sale Earlier Than Your Reporting Can See
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Christy Marble liked thisChristy Marble liked thisWhat's the actual difference between a Head of Marketing and a CMO? As a team we've interviewed over a thousand marketing leaders this year. Placed CMOs, Directors and Heads. And the gap between the ones who are board ready and the ones who aren't has almost nothing to do with technical capability. Nobody becomes a significantly better marketer moving from Head of, to Director, to CMO. What changes is where they look. A Head of Marketing looks down and across. The team, the channels, the plan, the quarter. Done well, that is a serious job - and a hiring a good one creates massive leverage. A CMO looks up. At the vision, the P&L, the commercial strategy. They work out what part marketing actually has to play in it, which is rarely the part the founder assumed. And then they do the thing nobody ever writes into a brief: they work out what marketing needs from sales, product and finance to deliver it, and what those teams need from marketing to hit their own numbers. There's a question that separates them cleanly, and you can ask it in a first interview. Ask what has to be true about the business in three years for the plan to work. The Head of Marketing gives you a marketing plan. The CMO gives you a commercial one, and marketing is one part of it, sitting alongside the others. Hire a brilliant Head of Marketing into a CMO seat and you get excellent work that never quite connects to the number. That isn't their failure. You specified the work you wanted done, and they did it. The reverse is worth flagging too. If your commercial strategy is genuinely set in stone and what you need is someone to execute against it brilliantly, then you might not need a CMO. Hire a strong Head of Marketing, pay them properly, and keep the CMO decision for when the question changes. The title on the brief should describe the question you need answered. Most briefs describe the work you want done.
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Christy Marble reacted on thisChristy Marble reacted on thisLast night I had the opportunity to attend the Athena Alliance Seattle Summit and bring two incredible leaders from my team, Brandi Weden and Kendra Walters, along with me. The setting made the evening even better: Amazon’s Spheres in Seattle. Such a completely different backdrop from the windowless conference rooms where I’m used to spending so many events. Being surrounded by greenery and natural light felt especially fitting for a conversation about regenerative leadership, career longevity and legacy. One idea from the evening especially stayed with me: success isn’t linear, and a career doesn’t have to look like a staircase. We heard from women with incredibly varied and impressive backgrounds and career paths about thinking differently about what comes next. Rather than defining success only by the next title or rung on the ladder, we can build a portfolio of impact, drawing on our experiences and strengths across different chapters in life, roles and opportunities. I loved the reminder that a long career isn’t just about continuing to climb. It’s about being intentional about where and how you want to have impact, while building a career that can evolve and sustain you over time. Protecting your time and energy and taking good care of yourself is a key part of this. Grateful to the Athena Alliance for bringing together such an accomplished group of women, and especially glad I could share the experience with Brandi and Kendra. #CareerDevelopment #WomenInLeadership
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Christy Marble reacted on thisChristy Marble reacted on thisIt's been an amazing and eventful summer! After graduating this past spring from Ohio State University, I spent the past few months connecting with fellow Buckeye alumni, sharpening my AI fluency, staffing Mystics game nights with the Global Partnerships team at Monumental Sports & Entertainment, and running hospitality at the first ever INDYCAR race in DC. As college sports season kicks off, I'm excited to share that I've accepted a role as Partnership Solutions Coordinator with LEARFIELD Vanderbilt Sports Properties in Nashville. I'll be supporting corporate partnership activations, fulfillment, and relationship management for Vanderbilt Athletics, helping bring brand partners into the heart of gameday. None of this happens alone. So, a huge thank you to Lauren Oliver, CDSP and Bryce Ducorbier for making this such a seamless process, and for the opportunity. I'm also grateful to Haley L.l to Haley L. and Justin delos Reyes for their support this summer. Looking forward to everything a new city and a new conference will bring. Best of all, I get to carry my passion for women in sports into this next chapter. Anchor Down!
Experience & Education
Licenses & Certifications
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Artificial Intelligence: Implications for Business Strategy
MIT Sloan School of Management
Volunteer Experience
Publications
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Decisively Digital: From Creating a Culture to Designing Strategy (Contributor)
Author: ALEXANDER LOTH/Wiley
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Sallie Mae How to Pay for College: A Practical Guide for Families (Contributor)
Authors: GEN TANABE AND KELLY TANAE, Supercollege, Llc
A resource for college-bound students and their families to help them be informed about their options for paying for college.
Other authorsSee publication
Patents
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Method for educational financial planning
Issued US 8,374,933
A method of electronically forming a customized educational financing plan including the steps of: presenting an educational financing planning website to a user, the website providing educational financing planning for a student; electronically obtaining educational institution information from the user, the information identifying an educational institution for which financial planning is desired, the information including an intended course of study; determining educational funding sources…
A method of electronically forming a customized educational financing plan including the steps of: presenting an educational financing planning website to a user, the website providing educational financing planning for a student; electronically obtaining educational institution information from the user, the information identifying an educational institution for which financial planning is desired, the information including an intended course of study; determining educational funding sources for the student including loans; determining a repayment amount for the loans; estimating a future income of the student at least partially based upon the identified intended course of study; comparing the repayment amount for the loans to the estimated future income; and classifying the financing plan as a specific risk level based upon the result of the comparing step; providing a data stream for displaying the plan and the risk level to the user.
Other inventorsSee patent
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