About
Paid search marketing expert with 20 years of experience executing online advertising…
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Chris Kostecki shared thisThe name of the game, the more you know.Chris Kostecki shared thisWhat should we be measuring now? That question has come up on nearly every client call we've had this year, and it makes complete sense. AI models are answering questions directly and guiding people toward decisions in ways that often never touch a brand's website. The rankings and clicks so many teams relied on for years can only tell part of the story now. In our latest blog post, Brittan King, fractional CRO at iPullRank, talks about how to choose KPIs for the new era of AI Search that reflect where your business is today and where you want it to go. It also covers: - How often leaders actually use the KPIs they track (according to McKinsey & Company, only 29 percent of the time). - How to tell a citation that looks good in a report apart from one that means something. - What impacts your org chart can have on what you’re measuring. As Brittan put it, "KPIs are crucial, but there's no one answer to what your KPIs should be." Read the full post below:
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Chris Kostecki reposted thisChris Kostecki reposted thisEarly bird sale is over 😢 - but there are still so many reasons to join our last PPC Live of 2026!! 🥳 Make sure you dont miss out. Get the latest articles on the blog, conversations in the PPC Live slack, the latest PPC Live The Podcast episode with Chris Kostecki, LinkedIn posts you should be paying attention to...and much more Only on the latest PPC Live newsletter. #PPCLive #PPCLiveNewsletterWho Should Own Your Google Ads Account? The PPC Community Has Its SayWho Should Own Your Google Ads Account? The PPC Community Has Its Say
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Chris Kostecki shared thisExcited to chat about what I've learned from my many mistakes over the years... and a few other things! Thank you Anu Adegbola, mMBA for the opportunity! https://lnkd.in/gBas4fJUThe Day a QVC Takeover Blew the PPC Budget ft. Chris KosteckiThe Day a QVC Takeover Blew the PPC Budget ft. Chris Kostecki
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Chris Kostecki shared thisIf you offer Google Campaign management and do not know how to setup campaigns properly, contact an expert like yours truly - align your practices to meet the client needs and retain them longer. I see a lot of sloppy accounts that should not be wasting their clients budgets this way! Pic of my sloppy garden for attention. Diligent Digital Marketing Corp. link below.
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Chris Kostecki shared thisCompliance will cost you extraChris Kostecki shared thisGoogle's AI wrote ad descriptions for one of my clients. Google then disapproved them. For containing a phone number in the ad text. Which is a Google policy. That Google wrote. And then broke. They sat there not serving. Nothing tells you when copy you didn't write gets rejected. AI Max is checked by default when you create a campaign. Ad customization comes with it. But it is not smart enough to follow its own rules. Check what it's doing in your accounts.
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Chris Kostecki shared thisIf you need tracking and reporting resources, Nayeem is thorough and committed to doing it right!Chris Kostecki shared thisIt was my very first Looker Studio (Data Studio) I made to date. Not only did my client love it, his client also loved. I first learned about Looker Studio from Kyle Rushton McGregor. Then I learned in depth about it from Chris Kostecki. I think it is super important for freelancers to confess what I know and what I don't. I have never overpromised any of my clients. Thanks, both of you. If anyone needs Looker Studio, tracking (including server-side tracking using Stape), and GA4 set up, we can talk. I have done over 71+ tracking projects down the road and top rated on Upwork
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Chris Kostecki shared thisCan't find a better second set of eyes! Expert Advice > AI AdviceChris Kostecki shared thisI have some slots open this fall for Google Ads account work! If you have been wanting another set of experienced eyes on your account, now is a great time to do it. Did you ask AI how to best manage your account? Did it work? Do you want to know if it is full of bad advice? Message me. And finally... If you want to get into a position to manage your Google Ads account yourself, my Learn & Return service is exactly what you're looking for! With this service I thoroughly review your account, we discuss strategies and implement them together. I then work with you for several months (longer if you want too). If any of this sounds intriguing to you, message me! Link to my contact form in the comments too.
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Chris Kostecki shared thisThank you to the Lunenburg Ledger for the publicity!Chris Kostecki shared thisWe are having fun here as we pick up some local press for the ribbon cutting event. More news coming soon!
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Chris Kostecki liked thisChris Kostecki liked this“We already have a CRM.” Cool. Can you explain 1 sale without opening 4 other tabs? Pick a deal your team closed last week. Where did the buyer come from? Who booked them? Who took the call? What did they agree to, and how much have they paid? If answering that means opening your CRM, Stripe, a call recording, the CRM connected to the CRM, and a spreadsheet, you can see why your manager keeps asking everyone for updates. The information exists but someone still has to put it together. That’s the job we built RevPhlo to handle. Call outcomes, cash collected, the setter, the closer and the source belong together. And when someone books with their work email but pays with their personal email, you can match the payment to the correct call so the sale gets attributed properly. You keep the tools your team uses. RevPhlo connects the reporting around them. Here’s how I’d evaluate it: Start with a question your current reporting makes annoying to answer. Which funnel brought in the most cash? Which closer performs best with those leads? Which payments still need matching? Then look at how RevPhlo handles it. Book a demo: https://www.revphlo.com/
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Chris Kostecki reacted on thisChris Kostecki reacted on thisWhat should we be measuring now? That question has come up on nearly every client call we've had this year, and it makes complete sense. AI models are answering questions directly and guiding people toward decisions in ways that often never touch a brand's website. The rankings and clicks so many teams relied on for years can only tell part of the story now. In our latest blog post, Brittan King, fractional CRO at iPullRank, talks about how to choose KPIs for the new era of AI Search that reflect where your business is today and where you want it to go. It also covers: - How often leaders actually use the KPIs they track (according to McKinsey & Company, only 29 percent of the time). - How to tell a citation that looks good in a report apart from one that means something. - What impacts your org chart can have on what you’re measuring. As Brittan put it, "KPIs are crucial, but there's no one answer to what your KPIs should be." Read the full post below:
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Chris Kostecki reacted on thisChris Kostecki reacted on thisSome sales reps would rather lose the deal than let the prospect correct them. The rep decides they understand the problem. Then the buyer says: “That’s not quite what I meant.” There’s your chance to learn something. Instead, the rep explains why their interpretation is right. They’ve seen this before. They work with companies like this all the time. The buyer just doesn’t understand the underlying issue yet. Maybe. But you haven’t earned the right to challenge their understanding by refusing to check your own. Ask them to explain the difference. “You mentioned that leads were coming in, but sales were slow. Which part did I misunderstand?” They might tell you the leads are fine and the sales team is fine, but nobody can approve a purchase until next quarter. That changes what you should recommend. It may also mean there’s nothing useful for you to sell them today. If you’re so attached to your diagnosis that new information annoys you, you’re making it difficult to have an honest conversation. A prospect should be able to correct your understanding without having to argue with you.
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Chris Kostecki liked thisChris Kostecki liked thisJoin Agency Lunch Club New York next Wednesday, Oct 7, 12:30, DeKalb Market Hall, Downtown Brooklyn. No agenda. No pitch. You grab food, we sit down, and once everyone's eating, we go around and do intros. That's it, that's the whole format. Open to agency owners, operators, designers, developers, project managers, freelancers, and consultants who work alongside them. Hosted by Jason Rosenbaum RSVP in the comments.
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Chris Kostecki reacted on thisChris Kostecki reacted on thisWhen you’re just starting out, you’re taught to build your network, that this network is going to be one of your most invaluable assets throughout your career. What I didn’t know then was that beyond just a network of professional colleagues, I’d get some pretty great friends too. So they’re right, whoever the proverbial “they” are. Today, said network afforded us at Gorton's an awesome perk with one of LAViT Beverage Systems’ new machines. Amongst the employees chatting and making drinks, we got to catch up and reminisce about the good old days. Happy to see that Jill Piscopo and Adam Chojnacki can’t seem to shake the single serve beverage world because it brought not only some yummy cold bevvies, but a great ☕️ reunion to Gloucester ☺️
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Chris Kostecki reacted on thisChris Kostecki reacted on thisLooking to open a new door in your career? I'm hiring for a Sr. Manager of Demand Generation on my team at demandDrive! Work with fun people, cool tech, and help us to grow our roster of top tier clients. We're growing quickly and need a motivated, innovative, data driven marketer to help us scale. https://lnkd.in/en-R89Ai **ps. I'm aware the picture doesn't entirely match my subject matter, but it delights me.
Experience & Education
Volunteer Experience
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Field Hand
The Food Project
Health
Volunteer in the gardens/fields 2-3x annually, usually early in the season, since 2012.
Publications
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Bidding Into A Positive Spiral That Builds Long Time Savings
Certified Knowledge.org
See publicationPaid search bidding strategies
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Automating The Ad Test Visualization Tool
Certified Knowledge.org
See publicationBuilding upon an Excel ad testing template to automate the process
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