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Global commercial leader in ingredients and nutrition with direct P&L ownership. I build…
Articles by Craig
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Natural Should Be Provable, Not Implied
Natural Should Be Provable, Not Implied
The word “natural” has never been more valuable in the supplement and health space. It influences purchasing decisions.
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5K followers
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Craig Koffler reposted thisCraig Koffler reposted thisStrengthening our commitment to responsible business. 💪 We believe that trust is built through transparency, accountability and continuous improvement. We're proud to announce our SEDEX membership, complementing our continued participation in the EcoVadis sustainability assessment. Together, these globally recognized platforms support our commitment to responsible sourcing, ethical business practices, labor and human rights standards, and supply chain transparency. As customer expectations continue to evolve, we're committed to investing in the systems and partnerships that help us build a more responsible and resilient supply chain. #SEDEX #EcoVadis #Sustainability #ResponsibleSourcing #SupplyChain
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Craig Koffler shared thisWe have all heard the same safety message before every flight: "If the oxygen masks drop, put yours on first before helping anyone else." It is simple advice, but it applies just as much to life and leadership as it does to flying. No matter how busy we get, whether it's work or our personal lives, many of us forget to take care of ourselves first. I'm just as guilty of it. We spend our days helping customers, supporting our teams, providing for our families, solving problems, and putting out fires. Before long, we're running on empty. The reality is this: you can't lead at your best, support the people you care about, or make good decisions if you're mentally, physically, or emotionally exhausted. Taking care of yourself isn't selfish. It's a responsibility. That might mean getting enough sleep, exercising, spending time with your family, taking a vacation, getting regular checkups, or simply taking a break when you need one. The stronger you are, the more you have to give to everyone around you. So here's a reminder, mostly for myself, Put your oxygen mask on first! The people counting on you will be better off because you did. #Leadership #SelfCare #LeadershipDevelopment #MentalHealth #PersonalGrowth #WorkLifeBalance #TeamLeadership #Resilience #SuccessMindset #LeadByExample #Success #HighPerformance
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Craig Koffler shared thisCongratulations to Norah Gonzales on representing Team USA at the 2026 BMX World Championships in Australia this week! While much of the world has been focused on the World Cup, Team Freemen has been proudly cheering on one of our own as she competes on the world stage wearing the red, white, and blue. We couldn't be prouder to support an athlete whose hard work, dedication, and determination have earned the opportunity to represent the United States against the best in the world. Good luck, Norah! Your entire Team Freemen family is behind you. 🚴♀️💪 #TeamUSA #BMXRacing #BMXWorldChampionships #Cycling #USAcycling #ProudSponsor #TeamFreemen #FreemenNutra #AthleteSupport #WorldChampionships #SportsNutrition #PerformanceNutrition #RepresentingUSA #RoadToVictory #GoUSA
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Craig Koffler posted thisNo matter how successful you become in your career, I believe everyone needs at least one good mentor. Someone who will challenge your thinking. Someone who will tell you what you need to hear, not just what you want to hear. Someone who has already made some of the mistakes you are about to make and can help you see around corners you may not even know are there. The further you move up in leadership, the easier it can be to believe you should have all the answers. The reality is, that is probably when having a mentor becomes even more important. Experience does not mean you stop learning. Success does not mean you stop growing. And being a leader does not mean you no longer need someone in your corner pushing you to become better. Some of the most valuable conversations in my career have come from people willing to challenge me, give me a different perspective, and occasionally tell me I was flat-out wrong. A good mentor will not make every decision for you or tell you exactly which path to take. They will ask the right questions, share what they have learned, and help you see situations from a perspective you may have missed. If you have a great mentor, value that relationship. If you do not have one, find one. And if you have reached a point in your career where you can be that person for someone else, make the time. No matter how far we go in our careers, none of us gets there completely on our own. #Leadership #Mentorship #CareerGrowth #LeadershipDevelopment #ProfessionalGrowth
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Craig Koffler reposted thisCraig Koffler reposted thisColor stands out. And it's usually one of the first things people notice about a product but today, they're paying just as much attention to where that color comes from. As clean label expectations continue to rise and the industry evolves, manufacturers are rethinking how they formulate products without sacrificing visual appeal. Finding the right balance between vibrant color, stability and performance has become more important than ever. The future of color is changing and it's opening the door to new possibilities for food and beverage innovation. We're excited to share what we've been working on at IFT FIRST next week. Stay tuned. 🌈 #IFTFIRST #FoodInnovation #CleanLabel #NaturalIngredients #FoodAndBeverage #IngredientSolutions
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Craig Koffler shared thisIFT is just a few days away, and I’m looking forward to being back in Chicago! It’s always a great opportunity to reconnect with familiar faces, meet new people, and have some good conversations about what’s happening across the food and beverage industry. If you’ll be at IFT, stop by and see the Freemen Nutra team at Booth 4428. Looking forward to seeing everyone there! #IFTFIRST #FoodScience #FoodInnovation #FutureofFood #FreemenNutra #FoodAndBeverage #FunctionalIngredients #IFT #PetFood
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Craig Koffler reposted thisCraig Koffler reposted thisFreemen Nutra to Launch Natural Color Solutions at IFT FirstFreemen Nutra to Launch Natural Color Solutions at IFT First
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Craig Koffler shared thisVitamin C is everywhere. Truly differentiated Vitamin C is not. As the supplement market becomes more crowded, simply adding Vitamin C to a formula is no longer enough. The opportunity is in creating products that deliver more value, better performance, and a real reason for consumers to choose one brand over another. That is where liposomal Vitamin C gets interesting. By using advanced delivery technology, liposomal Vitamin C offers brands an opportunity to move beyond another commodity Vitamin C product and create something with a stronger story around absorption, bioavailability, and performance. For brands and manufacturers focused on immunity, healthy aging, beauty from within, sports nutrition, and everyday wellness, the question is no longer just: “How much Vitamin C is in the formula?” The better question may be: “How much of it is actually being absorbed and utilized?” In a market where everyone is looking for the next new ingredient, sometimes the bigger opportunity is taking an ingredient consumers already know and finding a better way to deliver it. That is where innovation meets opportunity. #VitaminC #LiposomalVitaminC #Bioavailability #Nutraceuticals #SupplementIndustry #ProductInnovation #HealthyAging #ImmuneHealth #IngredientInnovation #FreemenNutra
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Craig Koffler shared thisThe fiber market may be getting ready for a major shift, and it is being driven by an ingredient that is not new at all. For years, inulin has been one of the dominant dietary fibers in the global market. It is well established, widely used, and supported by strong consumer recognition. But resistant dextrin is becoming increasingly difficult to ignore. Resistant dextrin has been around for decades. What is changing is the manufacturing landscape. More manufacturers in China are entering the market and expanding production capacity. That matters because resistant dextrin is starch-based, making its supply chain fundamentally different from fibers such as inulin that are more dependent on agricultural production, harvest conditions, and crop availability. As capacity increases, the economics could become very interesting. More supply. Greater scalability. Increased competition. And potentially continued downward pressure on pricing. But price is only part of the story. From a formulation standpoint, resistant dextrin offers several advantages. It has low sweetness and a relatively neutral taste, making it easier to incorporate into many formulations without significantly changing the flavor profile. It also offers good solubility and strong heat and acid stability, opening the door to applications across beverages, powders, gummies, bars, functional foods, and more. Inulin is not going away. It has well-established applications and benefits that will continue to make it an important part of the fiber market. But manufacturers today are looking beyond the ingredient name on the label. ~They are looking at cost. ~Supply security. ~Scalability. ~Formulation flexibility. ~And the ability to support the growing demand for fiber-fortified products. That is why I believe resistant dextrin could be one of the most important ingredients to watch over the next several years. Sometimes the biggest market opportunities do not come from discovering something new. They come from the market finally being ready for something that has been there all along. #DietaryFiber #ResistantDextrin #Inulin #FoodIngredients #FunctionalFoods #Nutraceuticals #ProductDevelopment #IngredientTrends
Craig Koffler commented on a post
23h
Couldn’t agree more. The higher you move in any organization, the less success is about being an expert in one area and the more it’s about understanding how all the pieces work together. Staying curious and learning outside your lane is one of the best investments you can make in yourself.
Craig Koffler replied to a comment
4mo
Jay Ragan only works with great partners like you! thank you sir!
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Craig Koffler liked thisCraig Koffler liked thisOne thing I would tell anyone early in their career is to keep learning beyond their current job. It is easy to become very good at one function and stay there, but the more you understand about how the wider business works, the better prepared you are for whatever comes next. For me, that meant making an effort to understand areas like finance, marketing and sales, even when they were not the main focus of my role. Over time, that broader view became just as valuable as the experience I gained in my own area. You never know exactly what the next opportunity will look like, but you can make sure you are ready for it when it comes.
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Craig Koffler liked thisCraig Koffler liked thisWe'll be at IFT FIRST at the McCormick Place in Chicago. Join us at booth #S1459 to explore the latest ingredient innovations and cutting-edge product offerings designed to elevate your brand. Let’s connect, collaborate, and create the future of food and nutrition — see you there! 👋 #IFTFIRST #IFT2025 #FoodInnovation #Ingredients #FreemenNutra #FoodTech #ChicagoEvents
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Craig Koffler liked thisCraig Koffler liked thisExcited to announce that I've joined TLC Ingredients! I'm looking forward to this new opportunity, reconnecting with familiar faces, meeting new ones, and most importantly, helping customers find the right ingredient solutions to meet their needs. Here's to a great new chapter!
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Craig Koffler liked thisCraig Koffler liked thisHappy to announce that I've started a new role with Independent Chemical Company! I'm excited to continue supporting the nutraceutical, pharmaceutical, and food industries while helping grow strategic supplier and customer partnerships across North America. Looking forward to what's next! #IndependentChemical #BusinessDevelopment #Nutraceuticals #Ingredients
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Craig Koffler liked thisSuch an exciting milestone! Proud to be part of the NutraSky journey and to see the hard work, growth, and dedication of our team recognized on the Inc. 5000. Congratulations to everyone who helped make this possible! 🎉”Craig Koffler liked thisNutraSky ranked No. 490 on the 2026 Inc. 5000. Top 10% of America’s fastest-growing private companies. Huge thanks to the team and our partners who made this possible! #Inc5000 #NutraSky #Alpharetta #CDMO
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Craig Koffler reacted on thisCraig Koffler reacted on thisAt Freemen Nutra, supporting our people extends beyond the workplace. We're proud to celebrate the accomplishments of the families that make our company so special. We were proud to sponsor Norah Gonzales as she represented Team USA in the at the 2026 UCI BMX World Championships in Australia. Competing on the world stage against some of the best young BMX athletes is an incredible accomplishment and we couldn't be prouder of all she achieved. Congratulations, Norah! Your determination and commitment are an inspiration and we're honored to have been a small part of your journey. 🚴♀️ 🎉
Experience & Education
Honors & Awards
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Powerlifting
American Powerlifting Federation (APF) & World Powerlifting Congress (WPC)
Multiple American Powerlifting Federation (APF) & World Powerlifting Congress (WPC) World, National, and State Records
American Powerlifting Federation (APF) National Champion & Best Lifter 2013 & 2014
World Powerlifting Congress (WPC) World Champion 2013 & 2014
Powerlifting Watch
#1 Ranked 198lb Raw Bench Presser in the World 2014
#3 Ranked 198lb Raw Bench Presser in the World 2013
#5 Ranked 220lb Raw Bench Presser in the World 2013
Texas State Open 198lb Raw…Multiple American Powerlifting Federation (APF) & World Powerlifting Congress (WPC) World, National, and State Records
American Powerlifting Federation (APF) National Champion & Best Lifter 2013 & 2014
World Powerlifting Congress (WPC) World Champion 2013 & 2014
Powerlifting Watch
#1 Ranked 198lb Raw Bench Presser in the World 2014
#3 Ranked 198lb Raw Bench Presser in the World 2013
#5 Ranked 220lb Raw Bench Presser in the World 2013
Texas State Open 198lb Raw Bench Press Record 2013-Present
Texas State Open 220lb Raw Bench Press Record 2013- Present
Texas State Sub-Master 198lb Raw Bench Press Record 2013-Present
Texas State Sub-Master 220lb Raw Bench Press Record 2013-Present
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English
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