Dave Deasy

Agencies today are under pressure to prove ROI faster than ever. 😶‍🌫️ Budgets are tighter. Clients expect more. And the old playbook isn’t enough. That’s why the smartest agencies are turning to chatbots...not as “nice-to-have” tools, but as revenue engines. 💠 Capture and qualify leads 24/7 💠 Automate client support and cut costs 💠 Boost retention with measurable ROI We’ve compiled the 10 must-have chatbots for digital marketing agencies in 2025...tools you can resell, rebrand, or use in-house to scale smarter. Read the full guide here 👉 [https://lnkd.in/gQXZMmwT] Future-proof your agency today. The sooner you start, the faster you win. Google Meta WhatsApp WordPress WooCommerce Shopify Instagram for Business #chatbots #digitalmarketing #marketingautomation #boostroi #clientretention #agencygrowth #martech #leadgeneration #businessautomation

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The fundamental relationship between #BPO buyers and providers is shifting...and most firms are missing the signals. Buyers are no longer looking for vendors who can "do everything." They're seeking strategic partners who can challenge their thinking, co-create solutions, and drive continuous improvement within specific domains. This insight is validated throughout 𝗥𝗼𝗱 𝗝𝗼𝗻𝗲𝘀' recent white paper on procurement evolution, with several observations that particularly stood out: • Legacy procurement models are predicated on control. Buyers prescribe, and providers deliver. Modern Procurement is shifting to collaboration. • Buyers and providers are now co-creating solutions, sharing risks, and pursuing aligned incentives. • The age of the all-purpose pitch is giving way to a market that values sharp positioning, focused capability, and intentional specialisation. • One of the quickest ways for a provider to lose trust is overreach. Claiming expertise in every imaginable service or geography doesn't make you look capable; it makes you look desperate.    These observations align with our experience helping BPOs transition from #generalist VENDORS to #specialized strategic PARTNERS. The smart BPOs are making this shift deliberately: they're developing deep domain expertise, building proprietary methodologies that solve industry-specific challenges, and positioning themselves as thought leaders rather than just service providers. The data is clear: buyers are moving beyond transactional relationships toward true partnerships built on expertise, innovation, and shared outcomes. For industry leaders considering their strategic positioning: the question isn't whether this shift will happen—it's whether you'll lead it or be disrupted by it. 𝗟𝗶𝗻𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘄𝗵𝗶𝘁𝗲 𝗽𝗮𝗽𝗲𝗿: https://lnkd.in/eWPUASmz

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We built Untitled’s Agency Partner Program for one reason: to help agencies move up-market, increase margins, and own the data layer, not rent it. Stop reselling the same tools everyone else has. Untitled lets agencies: → Provide SaaS revenue alongside their service retainers → Build exclusive audiences for their customers → Activate media more efficiently for their customers → White-label our entire product experience This video breaks down how our Agency Partner Program actually works 👇 🔗 Learn more here: https://lnkd.in/gPaP-kRh

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LLMs are changing how search engines value content structure. The economic reality might surprise you. Most SEO teams are debating whether to focus on comprehensive long-form content or structured elements like FAQs and summaries. The real question isn't which format performs better—it's understanding how AI systems make economic decisions about crawling your content. Guy Yalif, Chief Evangelist at Webflow, brings a unique perspective from building AI-powered personalization systems before Webflow's acquisition of his company Intellimize. His approach to content optimization reflects deeper insights about how LLMs process information. Rather than choosing between formats, Guy recommends a dual-content strategy. He writes comprehensive blog posts as normal, then adds the same content in FAQ format at the bottom of each page. This approach serves two purposes: it maintains the depth readers expect while providing LLMs with easily digestible structured data. The economic factor is crucial here. Even with infinite context windows, LLMs will likely make cost-based decisions about which content formats require less processing power to crawl and understand. Structured content reduces the computational load, potentially giving those pages an advantage in how frequently and thoroughly they get processed. The uncertainty around crawl economics means hedging your content strategy makes sense until clearer patterns emerge. How are you adapting your content structure for AI-powered search systems? --- Want to hear Guy's full perspective on AI-driven content optimization? Drop a comment and I'll share the episode link.

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