About
I'm a builder.
CEO’s hire me to build growth, businesses, brands, sales…
CEO’s hire me to build growth, businesses, brands, sales…
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Articles by David
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6K followers
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David Patrick shared thisI had the great opportunity to talk with Jeff Pelaccio on the CEO CMO "conundrum." Why expectations, performance, roles, strategies, and business driving initiatives often aren't in alignment. As always, great probing high-level strategic questions from Jeff at The Corporate Couch Podcast: https://lnkd.in/g3Zx7Jqr Dave Patrick is the Co-founder and Managing Director of WizeStrategy, a growth strategy firm partnering with executive teams to realize new success formulas. WizeStrategy.com #MarketingStrategy #GrowthStrategy #SalesStrategy #StrategicThinkingDavid Patrick shared thisWhy does marketing look so easy from the outside… …and get so messy once you’re actually responsible for making it work? My guest, David Patrick, is back on The Corporate Couch, and in this clip, he explains the hidden complexity of marketing. Spoiler: marketing is not just ads, logos, TikTok experiments, or saying “brand” in meetings until the CEO starts twitching. Real marketing has to answer harder questions: - Who is the customer? - Why do they buy? - Why do they choose someone else? - How does marketing help sales? - How does it actually drive growth? Dave has lived this from the agency side, the CMO chair, the classroom, and now as a growth strategy advisor. And his message is clear: Marketing is not a magic wand. It is a business discipline. The episode is live on all major podcast platforms. What do you think leaders most often misunderstand about marketing? Next week, I welcome another marketing maven to The Couch, Lori Wiles, ABC! #MarketingStrategy #Leadership #BusinessGrowth #SalesAndMarketing #CMO #TheCorporateCouch
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David Patrick shared thisAs a young pup - I learned sales and new product strategy at P&G. Then a masters in advertising, creative, media, research, brand, and retail strategy at Campbell-Mithun, JWT, and Leo Burnett. Two CMO assignments immersed me into the deep end of marketing and growth strategies. After hanging out my shingle, clients of all sizes and stages showed me business strategy as they scaled, re-positioned, and re-energized their companies. As WizeStrategy approaches our 4th year, we have a new website full of insights, case studies, and our approach to growth strategy: wizestrategy.com A BIG THANKS to those teachers, mentors, partners, and clients who invested their hard-earned strategy lessons in me: Mike Maddock Dave Walker Barry Krause John Kroening Neil Lichtman Patty Bloomfield Ellen Fenwick Marilyn L. Taylor Terri Jordan John Nohe Carol B Phillips Myron Lyskanycz James Thompson John Condon Cheryl Berman Ned Crowley Tom Macon John Buehler Dick Corelitz Bill Leibengood Brad Douglas David Selby Jeff Pelaccio, MBA Phillip Gonsher Larry Hawks Gordon Ho, MBA Katy Briggs Brian Burkhart Shad Foos Bob Regnier Alana Muller Janet Valentic Brian Wiborg Mark Priestland Bryan Herrman John Lammers Dana Laurine Andrea Henderson Matthew Tidwell, Ph.D., APR Laura ScobieDavid Patrick shared thisWizeStrategy launches its new website to help senior executives uncover their next level of growth. https://wizestrategy.com/
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David Patrick shared thisKC Marketing folks, new job postings to be aware of and share! #KCMarketingJobs #MarketingJobs #MediaJobsDavid Patrick shared thisPoindexter job listing Kansas City marketing and advertising community: Senior Marketing Strategist We are looking for a Senior Marketing Strategist for our client to lead their integrated marketing initiatives, shape campaign strategy, and drive measurable outcomes. This role will own strategy, align cross-functional teams, and advance our AI-powered marketing capabilities, 5+ years experience. Preferably in healthcare and pharmaceutical. Senior Media Strategist Senior media and sales strategist with extensive experience developing and executing integrated advertising, sponsorship, and content solutions for healthcare, medical, and pharmaceutical association clients. Proven ability to identify market opportunities, align media strategies with client objectives, and drive sustained revenue growth across digital, print, live, and virtual event platforms. Will be a advisor to senior stakeholders with a strong track record of relationship-building, proposal development, and campaign execution, 5+ years experience. Salaries will be based on experience. If you are a fit for either of these roles please send your résumé to me and we can set up a time for an interview, and I’ll share the full job description Poindexterrecruiting@gmail.com
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David Patrick shared thisGreat article from Dave Walker on the state of LinkedIn. Like me, if you've been wondering why your feed seems full of ads and less relevant than before, and what you post doesn't get the traction it used to - Dave addresses these questions, with additional insights on how the "new LI game" works. Dave, thanks for sharing these great insights, and connecting the dots for us! #LinkedInperformance #LinkedInoptimization #LeveragingYourNetwork
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David Patrick shared thisEarly in my career, I was told to read "The Management of Time" which is one of the best books on navigating your journey of discovery. A key recommendation is reading lots of things outside your immediate interest and habit. Each week I look forward to reading, re-reading, savoring, and pondering Dave's Freefall articles and Pica Pica. A new weekly journey of discovery as my mind expands and I get smarter tapping into Dave Walker's hard-earned experience. Like a Lay's potato chip - you won't stop at one! #Curiosity #Wisdom #TransformationDavid Patrick shared thisThe house is the most loaded measure of all. It is defined by square footage. It misses whether anyone felt at home. "The House of Sorry" is about what we built, what we're leaving behind, and what the deed can't transfer. This week’s Freefall essay is here. Link in Comments.
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David Patrick shared thisI received a gold coin today! At the end of each semester I ask my students the same question your mom used to ask you: "What did you learn?" The following came from an accounting student upon the completion of 16 weeks of principles of marketing (note - a course all finance and accounting majors are required to take, kicking and screaming): "I learned in this class how much room I still have to grow as a student, as a thinker...very few classes have challenged me in a way that led to actual growth, this class did...you actually expected us to think and make decisions, to put in maximum effort to succeed. I actually had to figure things out on my own." "I realized quickly that I rely on structure to feel confident in my work, and when that was taken away, I actually had to figure out things on my own. It shows me how much I've been operating on autopilot, and I really want to step away from this mindset I've created for myself." "In a way, this class became less about marketing and more about waking me up to the poor habits that I didn't even realize I had an done and need to break if I want to stand out in the real world. It reminded me that being good at following instructions isn't the same thing as being good at thinking. And that's probably the most valuable thing I'll take with me moving forward." #UMKC #Marketing #GrowthMindset #StrategicThinking https://lnkd.in/eQQRSvm
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David Patrick shared thisGreat attendance and smart questions at last week's Branding for Small Business SCORE workshop! Thanks again to Linda Zappulla Gensler for hosting #SCORE workshops for budding entrepreneurs and small business owners. Dave teaches advanced brand strategy in the graduate business schools at #KU and #UMKC and works with senior executive teams to develop new growth strategies. #BrandStrategy #GrowthStrategy #StrategicPlanning
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David Patrick reposted thisCongrats Terri Jordan for your vision, passion, and ability to bring the Micro Grant of Kansas City into action and directly help (and inspire) new entrepreneurs! Fun to see this take hold and take off! #MicroGrantofKansasCity #MicroGrantofKC #KCEntrepreneursDavid Patrick reposted thisHello everyone, I don’t often share much about my entrepreneurship journey on this platform, but today I want to take a moment to highlight an accomplishment I am really proud of. Before I get into that, I would love to give you a quick glimpse into how my journey began. In the summer of 2020, I started my Nigerian meat pie business Naeche’s Nourishment with the hope of creating a space to share my love for traditional Nigerian cuisine. I wanted to spark curiosity, invite deeper conversations about my culture, and challenge what people might assume based on what they see in the media. For me, food has always been the best way to connect and communicate. I first began selling my meat pies in high school to classmates and teachers who enjoyed them. Back then, it was just a hobby I loved and never imagined growing into something more. That changed once I got to University of Missouri-Kansas City and discovered all the resources available for student entrepreneurs. From the E-Scholars Program through Regnier Institute for Entrepreneurship and Innovation (which I am excited to rejoin this fall) to opportunities like the Side Hustle Challenge and the Regnier Venture Creation Challenge, where I was awarded $750 in the Venture Development track, these experiences have helped shape and strengthen my journey as a student entrepreneur. I have felt supported and seen every step of the way. This past Wednesday, I had the opportunity to pitch to the Micro Grant of Kansas City for funding to cover a year’s worth of liability insurance. This insurance is required to access a commercial kitchen, which will allow me to meet food safety standards, scale production with industrial equipment, and work toward future collaborations and private sales. I am really grateful to my professor Alex Krause Matlack for sharing this opportunity with me in our E-Scholars class. A huge thank you to the judges •Lee Walter, Terri Jordan, Sheila Watzlawick, MBA Marcus Howell, and Trice Alford for seeing the heart behind what I am building and choosing to support it. Your encouragement and financial support means more than you know. I am also grateful for the support systems that continue to uplift and create space for student entrepreneurs to grow, dream bigger, and take the next step forward. To my mentors, fellow entrepreneurs, friends, and family, thank you for being my foundation and constant reminder of why I started. Your belief in me keeps me grounded and motivated through every stage of this journey. I am excited for what's ahead and always open to connecting with others passionate about food, culture, and meaningful impact. Also, huge thanks to Christopher Goode for sharing his space to capture my delicious pies and to Sophia Ho for bringing the vision to life through these amazing photos below. Follow along on Instagram @naechesnourishment.
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David Patrick shared thisCongrats Terri Jordan for your vision, passion, and ability to bring the Micro Grant of Kansas City into action and directly help (and inspire) new entrepreneurs! Fun to see this take hold and take off! #MicroGrantofKansasCity #MicroGrantofKC #KCEntrepreneursDavid Patrick shared thisHello everyone, I don’t often share much about my entrepreneurship journey on this platform, but today I want to take a moment to highlight an accomplishment I am really proud of. Before I get into that, I would love to give you a quick glimpse into how my journey began. In the summer of 2020, I started my Nigerian meat pie business Naeche’s Nourishment with the hope of creating a space to share my love for traditional Nigerian cuisine. I wanted to spark curiosity, invite deeper conversations about my culture, and challenge what people might assume based on what they see in the media. For me, food has always been the best way to connect and communicate. I first began selling my meat pies in high school to classmates and teachers who enjoyed them. Back then, it was just a hobby I loved and never imagined growing into something more. That changed once I got to University of Missouri-Kansas City and discovered all the resources available for student entrepreneurs. From the E-Scholars Program through Regnier Institute for Entrepreneurship and Innovation (which I am excited to rejoin this fall) to opportunities like the Side Hustle Challenge and the Regnier Venture Creation Challenge, where I was awarded $750 in the Venture Development track, these experiences have helped shape and strengthen my journey as a student entrepreneur. I have felt supported and seen every step of the way. This past Wednesday, I had the opportunity to pitch to the Micro Grant of Kansas City for funding to cover a year’s worth of liability insurance. This insurance is required to access a commercial kitchen, which will allow me to meet food safety standards, scale production with industrial equipment, and work toward future collaborations and private sales. I am really grateful to my professor Alex Krause Matlack for sharing this opportunity with me in our E-Scholars class. A huge thank you to the judges •Lee Walter, Terri Jordan, Sheila Watzlawick, MBA Marcus Howell, and Trice Alford for seeing the heart behind what I am building and choosing to support it. Your encouragement and financial support means more than you know. I am also grateful for the support systems that continue to uplift and create space for student entrepreneurs to grow, dream bigger, and take the next step forward. To my mentors, fellow entrepreneurs, friends, and family, thank you for being my foundation and constant reminder of why I started. Your belief in me keeps me grounded and motivated through every stage of this journey. I am excited for what's ahead and always open to connecting with others passionate about food, culture, and meaningful impact. Also, huge thanks to Christopher Goode for sharing his space to capture my delicious pies and to Sophia Ho for bringing the vision to life through these amazing photos below. Follow along on Instagram @naechesnourishment.
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David Patrick liked thisDavid Patrick liked thisFallon is looking for a Freelance Brand Strategy Director starting next week for 4+weeks. Can be based in NY or LA. Must be authorized to work in the US. If interested, please email with a resume at sheri.silverman@publicisna.com. Thanks!
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David Patrick liked thisDavid Patrick liked thisLooking for a freelance/contract senior Specialty Coffee Copywriter and Content Strategist to support Parisi Coffee and our broader coffee business. This requires professional specialty coffee expertise ... origins, producers, processing, roasting, brewing equipment and café beverages .... plus demonstrated experience writing: • Engaging social post copy • Short-form video hooks, scripts and on-screen copy • B2B LinkedIn content and thought leadership • Email, ecommerce and product-launch copy A strong portfolio of published specialty-coffee premium-brand work is essential. Interested or know someone exceptional? Please message me or tag them below.
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David Patrick liked thisDavid Patrick liked thisI'm thrilled to present this morning at the Kansas Governor's Conference on Aging. I would love to see you at our session! My co-presenter and I will discuss the need for personalized care coordination, communication, and continuity and the rule SeeInMe can play in delivering such quality of care. #Aging #AgingInPlace #HomeCare #Dememtia #SeniorLiving
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David Patrick liked thisDavid Patrick liked thisMeet Jim Jackson, a Girls on the Run Kansas City board member who believes the impact of GOTR reaches far beyond the finish line. 💜 “I feel the Girls on the Run program goes beyond running. The program encourages the girls to believe in themselves, set goals, and recognize their own strengths. All of which are so important in everyday life and their future careers. I hope to bring my operational skills from my business to help support the organization.” We’re thankful for Jim’s leadership, experience and commitment to helping Girls on the Run KC continue to grow its impact in our community. #GirlsOnTheRunKC #GOTRKC #BoardSpotlight #GirlsOnTheRun #Leadership #CommunityImpact
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David Patrick liked thisDavid Patrick liked thisHappy Saturday, everyone! I'm wrapping up my day, and I had a great time connecting with potential candidates for our VP and President searches. When it's raining outside, it's much easier to be productive inside. If you are a national VP of Sales with experience or exposure to the Ag sector, please reach out to me, as our search has gone national. As long as you live within easy commuting distance from a large airport, you could be a great fit. See details in the image below for updated requirements. Cheers, everyone. Have a great rest of your weekend! - Brian
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David Patrick liked thisDavid Patrick liked this‼️ BIG opportunity incoming 🚀 Kansas City 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 I am looking for you! The Spencer Group is searching for a 𝐕𝐏 𝐨𝐟 𝐂𝐥𝐢𝐞𝐧𝐭 𝐒𝐮𝐜𝐜𝐞𝐬𝐬s for a growing Kansas City-based performance marketing agency. We’re looking for someone who understands 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐤𝐧𝐨𝐰𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐥𝐞𝐚𝐝 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰 𝐜𝐥𝐢𝐞𝐧𝐭 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬, 𝐚𝐧𝐝 𝐜𝐚𝐧 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐝𝐚𝐭𝐚 𝐚𝐧𝐝 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐫𝐞𝐚𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭. If you’ve built your career in performance/digital marketing and client leadership and are based in the 𝐊𝐚𝐧𝐬𝐚𝐬 𝐂𝐢𝐭𝐲 𝐚𝐫𝐞𝐚, I would love to talk. Interested or know someone great? Send me a message! #KansasCityJobs #PerformanceMarketing #DigitalMarketing #ClientSuccess #MarketingJobs #KCHiring
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David Patrick liked thisDavid Patrick liked thisOur Girls on the Run Greater Kansas City 5K is coming up on October 31! 🎃 Join us as we celebrate our girls, their hard work and everything they’ve accomplished this season. Follow the Facebook event for updates, event details and ways to get involved: https://lnkd.in/eRqD8C34 📅 October 31, 2026 We hope to see you at the finish line! #GirlsOnTheRun #GOTRKC #GOTR5K #KansasCity #CommunityEvent
Experience & Education
Licenses & Certifications
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International Hamburger Marketing University
McDonald's
Issued -
Hamburger Marketing University
McDonald's
Issued -
Dale Carnegie Course
Dale Carnegie
Issued -
Advanced Sales Training
Procter & Gamble
Issued
Volunteer Experience
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Faculty Mentor UMKC Institute for Entrepreneurship and Innovation
UMKC Henry W. Bloch School of Management
- Present 16 years 8 months
Education
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Board Member Marketing Advisory Committee
UMKC Henry W. Bloch School of Management
- 5 years
Education
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Board Member
The University of Kansas School of Business Marketing Advisory Committee
- 5 years 6 months
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Marketing Instructor
SCORE Mentors
- Present 7 years 6 months
Teach marketing, brand, and sales strategy workshops
Publications
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The Power of Purposeful Marketing
Think Bigger Business
See publicationHow to move from activity to marketing that drives your business
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Maximize your marketing
Think Bigger Business
See publicationGet more return on your marketing investment by answering a simple question
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What's your secret sauce?
Think Bigger Business
See publicationHow to shift your marketing to high performance
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High Performance Marketing for your Business
Think Bigger Business
See publicationWho's doing high performance marketing, how are they doing it, how can you do it
Honors & Awards
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Smart Companies to Watch
Thinking Bigger Business Media
Growth and Sales Performance
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Golden Hammer Award
National Hardware Association
Marketing Effectiveness and Sales Performance
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Marketer of the Year
Chain Store Age
Marketing and Sales Performance
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McDonald's Ad Agency of the Year
McDonald's
Organizations
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University of Missouri Bloch School of Management
Marketing Department Advisory Board
- Present -
University of Kansas School of Business
Marketing Department Advisory Board Member
- Present -
American Marketing Association Kansas City
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- Present -
University of Missouri Kansas City Bloch School of Management Alumni Board
Board Member
- Present
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Peter Lowen
🗣️ The Wheatbelt does not find its voice by accident. It finds its voice when we create the room for it. 🌾 In 2026, we will once again open that room at the Wheatbelt Futures Forum. I’ve seen firsthand what happens when ministers, Wheatbelt business powerhouses, industry representatives, community leaders and decision-makers gather around the same table. ✔️ Conversations shift. ✔️ Perspectives change. ✔️ Collaborations begin. Forums like this are not simply events on a calendar. They are catalysts. They are where regional priorities are articulated clearly and confidently. ✔️ Where productive conversations lead to better regional outcomes. ✔️ Where local business owners can hear clarity on some answers. ✔️ Where industry meets innovation. ✔️ Where partnerships are formed that would never happen over email. 👉 The people in attendance matter. Because every person in that room represents more than a business or an organisation, they represent families, employees, communities and the future of the Wheatbelt itself. When we bring the right people together with intention, the impact extends far beyond the day. ▪️ It may influence funding decisions. ▪️ It strengthens regional advocacy. ▪️ It accelerates opportunity. ▪️ It ensures the Wheatbelt is not spoken about, but spoken with. The Wheatbelt Futures Forum is where our region’s voice becomes unified, strategic and impossible to ignore. If you or your organisation are serious about playing a role in shaping the future of this region, I invite you to be part of this day! More details will be released soon. Please follow the website https://lnkd.in/gyDB7unx and our socials for more updates in due time. Let’s ensure the Wheatbelt’s voice is strong, clear and heard at every level. Peter Lowen CEO, Wheatbelt Business Network #WheatbeltStrong #RegionalLeadership #WheatbeltBusinessNetwork #FutureFocused Regional Chambers of Commerce & Industry of WA Chamber of Commerce and Industry WA Northam Chamber of Commerce Wheatbelt Development Commission Regional Development Australia Wheatbelt 150Square Lachlan Hunter MP
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