David Ring

That’s why we asked a panel of 26 marketing experts the following question:

What’s your #1 way to measure marketing effectiveness?

“Our number one way of measuring marketing effectiveness is the lead conversion rate. This shows the effectiveness of our marketing campaigns, the existing knowledge of prospects when talking with our sales team, and the overall effectiveness of both teams in general. This metric can be compared month over month to determine the success of both… Show more

That’s why we asked a panel of 26 marketing experts the following question:

What’s your #1 way to measure marketing effectiveness?

“Our number one way of measuring marketing effectiveness is the lead conversion rate. This shows the effectiveness of our marketing campaigns, the existing knowledge of prospects when talking with our sales team, and the overall effectiveness of both teams in general. This metric can be compared month over month to determine the success of both teams.

Secondary analytics related to this metric also include the average time our sales team speaks with a prospect before closing a deal as well as the number of products and total sale amount of the order. The more effective our marketing team is in educating prospects on our products, the less time our sales team spends explaining the product to them. The number of products and sale amount reflects our sales team’s ability to upsell on complimentary goods as well as their general effectiveness.”

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The best way to use customer intelligence data to improve customer loyalty is…

Through customer satisfaction surveys.

We use myReferralIndex, also known as the Net Promoter Score, to get an understanding of what our customers think of our business and how we can improve. The survey asks 3 questions. They include how likely are you to refer us, why did you give us this score, and how can we improve. Asking your customers how you can improve empowers them to speak their opinion and… Show more

The best way to use customer intelligence data to improve customer loyalty is…

Through customer satisfaction surveys.

We use myReferralIndex, also known as the Net Promoter Score, to get an understanding of what our customers think of our business and how we can improve. The survey asks 3 questions. They include how likely are you to refer us, why did you give us this score, and how can we improve. Asking your customers how you can improve empowers them to speak their opinion and have it be heard. Businesses can use this survey to not only promote customer loyalty but also to grow their business. Show less

Computer Market Research is a computer software company that automates channel marketing programs for companies. They’ve been watching the evolution of the Internet and seeing more companies invest in automation and plan to capitalize on that growing opportunity by amping up their content marketing efforts.
We are investing in social media, email, video and other forms of content marketing to capture the attention of and inform our audience in the process. As we learned in 2014, content is… Show more

Computer Market Research is a computer software company that automates channel marketing programs for companies. They’ve been watching the evolution of the Internet and seeing more companies invest in automation and plan to capitalize on that growing opportunity by amping up their content marketing efforts.
We are investing in social media, email, video and other forms of content marketing to capture the attention of and inform our audience in the process. As we learned in 2014, content is king. We are banking on that trend to continue and evolve”, says Ring. Show less

After minoring in marketing in college, I knew I wanted to pursue a career path in it. After many months of searching, I found a job as a marketing assistant at computer market research, a software company based in San Diego, ca. when I first started, my responsibility was mainly social media. From there, I realized that in order to be successful in social media I needed great content and that’s where the content marketing process began.

I was always good at writing throughout school… Show more

After minoring in marketing in college, I knew I wanted to pursue a career path in it. After many months of searching, I found a job as a marketing assistant at computer market research, a software company based in San Diego, ca. when I first started, my responsibility was mainly social media. From there, I realized that in order to be successful in social media I needed great content and that’s where the content marketing process began.

I was always good at writing throughout school, but I never thought it would help me in my career path. Now I realize how much writing has to do with marketing. I write blog posts, white papers, newsletters, eBooks, social media posts, and more to help establish our brand as a leader and an expert in the industry. Content is what gets people interested in what you have to say and can be a great source of traffic to your website. Show less

Email marketing has been proven to be an effective lead nurturing strategy time and time again. Most prospects need to feel comfortable with a brand first before choosing to buy from them. Providing valuable content is a great way to educate and inform potential customers in their buying process as well as to help establish your company as a leader in the industry.

The time it takes you to do a task, today, helps you to predict the time it'll take to knock off that same item the next time around. David Ring, product marketing manager at Computer Market Research, makes "a list of everything I have accomplished during the week. I also include an estimate of how long it took me. This way, if I need to do that task again, I have a good idea of how much time to budget for it."

How to Engage on Twitter. Ok, now we know about the importance of giving the best customer experience, but, how can we do it? We need tools! Twitter can be a great tool, if you know how to use it. David Ring gives us 3 general tips to use twitter to engage our users: Use hashtags, search phrases, find followers. I would like to add a new one, if David allows me: shake your creativity! There are hundreds of millions of users on Twitter, so build creative campaigns using those 3 tips, and get the… Show more

How to Engage on Twitter. Ok, now we know about the importance of giving the best customer experience, but, how can we do it? We need tools! Twitter can be a great tool, if you know how to use it. David Ring gives us 3 general tips to use twitter to engage our users: Use hashtags, search phrases, find followers. I would like to add a new one, if David allows me: shake your creativity! There are hundreds of millions of users on Twitter, so build creative campaigns using those 3 tips, and get the attention of users. Show less

I’m sure by this point you understand some of the social media basics like Twitter only allows for 140 characters and LinkedIn is a social media site for professionals. But what about some of the more complex differences? For instance, did you know that recruiters actively search LinkedIn for professionals with relevant work experience regardless of whether or not they are currently employed? In this blog, I will cover some of the more in-depth differences between Facebook, LinkedIn, and… Show more

I’m sure by this point you understand some of the social media basics like Twitter only allows for 140 characters and LinkedIn is a social media site for professionals. But what about some of the more complex differences? For instance, did you know that recruiters actively search LinkedIn for professionals with relevant work experience regardless of whether or not they are currently employed? In this blog, I will cover some of the more in-depth differences between Facebook, LinkedIn, and Twitter. Show less