Sarasota, Florida, United States
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I’ve spent over 20 years in performance marketing - long enough to remember when you had…

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  • Perform[cb]

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Licenses & Certifications

Volunteer Experience

  • Board Member

    Economic Development Corporation of Sarasota County

    - Present 2 years 2 months

    Economic Empowerment

    We connect entrepreneurs, business leaders and major corporations to new and existing development opportunities. Whether it’s for expanding an existing enterprise or relocating a business to Sarasota County, we can help.

    Vision: To be the organization that is the catalyst for creating a vibrant economy that is sustainable and competitive globally.

    Mission: To grow, diversify, and sustain the economy of Sarasota County, while enhancing our unique natural and cultural environment.

  • Executive Board Member

    Economic Development Corporation of Sarasota County

    - 5 years

    Economic Empowerment

    The EDC serves as the area’s catalyst for creating a vibrant economy that is sustainable and competitive globally. Its mission is to grow, diversify, and sustain the economy of Sarasota County while enhancing our unique natural and cultural environment.

    - During spring and summer of 2020, the EDC helped advise the commission on the creation of the Small Business Resiliency Loan program. This program made economic incentive funds available for COVID-19 response and recovery efforts. Over…

    The EDC serves as the area’s catalyst for creating a vibrant economy that is sustainable and competitive globally. Its mission is to grow, diversify, and sustain the economy of Sarasota County while enhancing our unique natural and cultural environment.

    - During spring and summer of 2020, the EDC helped advise the commission on the creation of the Small Business Resiliency Loan program. This program made economic incentive funds available for COVID-19 response and recovery efforts. Over $4M was awarded to 139 small, local businesses, supporting over 1500 jobs.

  • Board Member

    LeadsCouncil

    - 1 year

    Economic Empowerment

    LeadsCouncil's mission is to educate and advocate on behalf of the buyers and sellers engaged in all forms of lead generation, ensuring that all participants deliver value and follow ethical as well as federal and state guidelines when conducting their business.

  • Veteran Business Incubator Mentor

    State College of Florida-Manatee-Sarasota

    - 4 months

    i18n_veterans

    The Veteran Business Incubator (VBI) program is an introductory, part-time, 12-week curriculum designed to help veterans, or soon to be transitioning active duty service members and their spouses, understand the requirements to be an entrepreneur, educate them on the building blocks of founding and running a startup business and connecting them with the resources, expertise, and network to excel.

  • Board Member

    University of Florida Alumni Association

    - 2 years

    Education

    Sarasota County Gator Club

  • VP of Communications

    University of Florida Alumni Association

    - 1 year

    Education

    Sarasota County Gator Club
    - UF’s Alumni Association Sarasota Chapter board member
    - Draft, implement and track email and direct mail communications to educate alumni about local membership benefits and events
    - Manage social media strategy for club
    - Webmaster for club’s website – www.sarasotagatorclub.com

  • VP of Scholarships

    University of Florida Alumni Association

    - 1 year

    Education

    Sarasota County Gator Club
    - University of Florida Alumni Association Sarasota Chapter board member
    - Reviewed 30+ applications for scholarship
    - Awarded $7,000 to 10 Sarasota County University of Florida students

Publications

  • An emerging tech sector?

    Herald Tribune & GateHouse Media

    Internet company Clickbooth provides a magnet for millennials in Sarasota, Florida.

    See publication
  • Erin Cigich of Clickbooth: On Business Models, Holiday Planning and Data Management

    mthink

    The affiliate marketing industry, like most technology based industries, is constantly evolving at lightning speed. The most successful publishers need a fluid business model that can readily embrace progressive change. While working to scale current profitable campaigns is important, a business model that allocates resources to testing new approaches can allow publishers to beat their competitors to the punch by staying relevant and becoming an influencer in the industry.

    See publication
  • Merchant CMO Tips From Erin Cigich, CEO of Clickbooth

    mthink

    It definitely depends where the brand is in their life cycle. Affiliate network partners should be the driving force purely for traffic, while the agency helps set an overall tone of the advertiser’s creative vision. When agencies and networks coordinate in tandem you historically see great success – ie – deploying email drops on the network side, while an ad agency rolls out a new TV/Radio campaign can 100% help bolster the performance on the network traffic side simply by brand recognition.

    See publication
  • Performance Marketing Trends 2017

    mthink Revenue Magazine

    Maximizing the “performance” element of performance marketing requires advertisers to improve value recognition strategies. With near limitless options of measurable data points, the most successful performance marketers are improving the link between customer lifetime value and performance-based advertiser spends.

    This alignment should be on the forefront of all performance marketers’ minds. As advertisers redefine “value” and alter performance-based strategies to create improved value…

    Maximizing the “performance” element of performance marketing requires advertisers to improve value recognition strategies. With near limitless options of measurable data points, the most successful performance marketers are improving the link between customer lifetime value and performance-based advertiser spends.

    This alignment should be on the forefront of all performance marketers’ minds. As advertisers redefine “value” and alter performance-based strategies to create improved value alignment, marketers must not forget the most important element of all – CUSTOMERS. After all, consumers drive the performance space and with ever-changing consumer behavior, marketers must keep pace. The digitized world presents the upside of connectedness, but it also requires enhanced device-type user experience optimizations. Connect with customers and utilize your data. Cheers to a record-setting 2017!

    See publication
  • Blue Ribbon Panel: Interview With Erin Cigich

    mthink

    ASW was a fantastic experience for the Clickbooth team, as usual. It gave us a great opportunity to meet face to face with clients and hear feedback on our Performance Exchange. In fact, our newest release which allows affiliates to run a single offer, a group of offers or the CB Exclusive Offer Blend was a brainstorm from the show.

    Other authors
    See publication

Honors & Awards

  • Business Observer 40 Under 40

    Business Observer

  • SRQ Women Who Roar

    SRQ Magazine

  • #1 in Outcomes Worldwide

    Revenue + Performance Blue Book

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence.

  • #1 in Outcomes Worldwide

    Revenue + Performance Blue Book

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence.

  • #1 in Outcomes Worldwide

    Revenue + Performance Blue Book

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence.

  • 40 Under 40, University of Florida

    University of Florida

    Awarded to 40 University of Florida alumni in good standing for civic or professional achievements and significant impact on industry or field.

  • Gator 100 - #17, University of Florida

    University of Florida

    The Gator100 honors the 100 fastest-growing, Gator-owned or Gator-led businesses in the world. The Gator100 serves not only as a setting where UF's elite entrepreneurs can gather and share their talents and wisdom but as an inspiration to fellow Gators to be a part of this exclusive group.

    Perform[cb] ranked 17th on the list of 100.

    https://gator100.ufl.edu/about/list

  • #1 in Outcomes Worldwide

    Revenue + Performance Blue Book

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence.

  • 40 Under 40 Honoree - Tampa Bay Business Journal

    Tampa Bay Business Journal

    Evaluation Criteria:

    - Business success (financial results, career growth)
    - Community involvement (volunteer work, advocacy)
    - Leadership ability (public profile, reputation)
    - Influence (impact on the region, on public policy, or on quality of life).

  • #1 in Outcomes Worldwide

    Revenue + Performance Blue Book

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence.

  • Tampa Bay Business Journal's Best Place to Work - 2018

    Tampa Bay Business Journal

    Best Places to Work aims to identify the top workplaces in Tampa Bay based on employee feedback.

  • #1 in Outcomes Worldwide

    Revenue + Performance Blue Book

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence.

  • Florida Trend Best Companies to Work For 2017

    Florida Trend

    To identify Florida’s best employers, Florida Trend partners with the Best Companies Group, which surveyed firms that chose to participate. Any firm with at least 15 employees in Florida, including firms based outside the state, could participate at no cost.

  • Tampa Bay Business Journal's Best Place to Work - 2017

    Tampa Bay Business Journal

    Best Places to Work aims to identify the top workplaces in Tampa Bay based on employee feedback.

  • #1 in Outcomes Worldwide

    Revenue + Performance Blue Book

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence.

  • Florida Trend Best Companies to Work For 2016

    Florida Trend

    To identify Florida’s best employers, Florida Trend partners with the Best Companies Group, which surveyed firms that chose to participate. Any firm with at least 15 employees in Florida, including firms based outside the state, could participate at no cost.

    http://www.floridatrend.com/article/20325/best-small-companies

  • Tampa Bay Business Journal's Best Place to Work - 2016

    Tampa Bay Business Journal

    Best Places to Work aims to identify the top workplaces in Tampa Bay based on employee feedback.

  • #1 in Outcomes Worldwide

    Revenue + Performance Blue Book

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence.

  • Florida Trend Best Companies to Work For 2015

    -

  • BusinessWoman of the Year - 2013

    Tampa Bay Business Journal

    Erin was selected by a committee, from over 300 nominees as the Tampa Bay Business Journal's Business Woman Of The Year in the Young Category - this was her second time being honored.

    http://www.bizjournals.com/tampabay/news/2013/08/23/why-you-need-to-know-the-2013-class-of.html?page=all

  • Young Alumni Leader of the Year

    University of Florida Alumni Association

    Awarded in recognition of outstanding leadership.

  • Florida Women's Conference Glass Ceiling Award Recipient

    Florida Women's Conference

    This award acknowledges women in Florida who:
    - Demonstrate leadership excellence
    - Maintain a record of accomplishments in areas of expertise
    - Bear a record of a steady increase in responsibility with her career
    - Exhibit positive influence on those underneath her leadership
    - Display integrity and portray highest ethical standard among colleagues and individuals

    http://www.floridadiversitycouncil.org/newsletter/2013/firstquarter/?article=womens_conference

  • #1 in Outcomes Worldwide

    Revenue + Performance Blue Book

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…

    Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.

    Methodology:
    Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence.

  • 10 Great Women of Affiliate Marketing

    Performance Insider

    10 Great Women of Affiliate Marketing - http://performinsider.com/2012/02/10-great-women-of-affiliate-marketing/

  • BusinessWoman Of The Year - 2011

    Tampa Bay Business Journal

    Erin was selected by a committee, from over 300 nominees as the Tampa Bay Business Journal's Business Woman Of The Year in the Young Category.

Organizations

  • YPO

    Member

    - Present

    YPO is the global leadership community of more than 29,000 chief executives in 130 countries who are driven by the belief that the world needs better leaders. Each of our members have achieved significant leadership success at a young age. Combined, they lead businesses and organizations contributing USD 9 trillion in annual revenue. YPO members become better leaders and better people through peer learning and exceptional experiences in an inclusive community of open sharing and trust.

  • Link Unite

    Member

    - Present

    LinkUnite is a movement aimed at uniting communities and the greatest minds in marketing and wider industries.

  • Gulfcoast CEO Forum

    Member

    - Present

    With a focus on business leadership, the Gulf Coast CEO Forum hosts insightful, informative and leading-edge educational seminars designed to reflect the culture of today's CEO. The need for second-stage companies to exchange information is critical to the learning curve of the CEO in charge. The organization's goal is to fulfill that need well into the future by providing RELATIONSHIPS, IDEAS and SOLUTIONS. www.gulfcoastceoforum.com

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