About
Articles by Erin
Activity
16K followers
Experience & Education
Licenses & Certifications
Volunteer Experience
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Board Member
Economic Development Corporation of Sarasota County
- Present 2 years 2 months
Economic Empowerment
We connect entrepreneurs, business leaders and major corporations to new and existing development opportunities. Whether it’s for expanding an existing enterprise or relocating a business to Sarasota County, we can help.
Vision: To be the organization that is the catalyst for creating a vibrant economy that is sustainable and competitive globally.
Mission: To grow, diversify, and sustain the economy of Sarasota County, while enhancing our unique natural and cultural environment. -
Executive Board Member
Economic Development Corporation of Sarasota County
- 5 years
Economic Empowerment
The EDC serves as the area’s catalyst for creating a vibrant economy that is sustainable and competitive globally. Its mission is to grow, diversify, and sustain the economy of Sarasota County while enhancing our unique natural and cultural environment.
- During spring and summer of 2020, the EDC helped advise the commission on the creation of the Small Business Resiliency Loan program. This program made economic incentive funds available for COVID-19 response and recovery efforts. Over…The EDC serves as the area’s catalyst for creating a vibrant economy that is sustainable and competitive globally. Its mission is to grow, diversify, and sustain the economy of Sarasota County while enhancing our unique natural and cultural environment.
- During spring and summer of 2020, the EDC helped advise the commission on the creation of the Small Business Resiliency Loan program. This program made economic incentive funds available for COVID-19 response and recovery efforts. Over $4M was awarded to 139 small, local businesses, supporting over 1500 jobs. -
Board Member
LeadsCouncil
- 1 year
Economic Empowerment
LeadsCouncil's mission is to educate and advocate on behalf of the buyers and sellers engaged in all forms of lead generation, ensuring that all participants deliver value and follow ethical as well as federal and state guidelines when conducting their business.
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Veteran Business Incubator Mentor
State College of Florida-Manatee-Sarasota
- 4 months
i18n_veterans
The Veteran Business Incubator (VBI) program is an introductory, part-time, 12-week curriculum designed to help veterans, or soon to be transitioning active duty service members and their spouses, understand the requirements to be an entrepreneur, educate them on the building blocks of founding and running a startup business and connecting them with the resources, expertise, and network to excel.
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Board Member
University of Florida Alumni Association
- 2 years
Education
Sarasota County Gator Club
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VP of Communications
University of Florida Alumni Association
- 1 year
Education
Sarasota County Gator Club
- UF’s Alumni Association Sarasota Chapter board member
- Draft, implement and track email and direct mail communications to educate alumni about local membership benefits and events
- Manage social media strategy for club
- Webmaster for club’s website – www.sarasotagatorclub.com -
VP of Scholarships
University of Florida Alumni Association
- 1 year
Education
Sarasota County Gator Club
- University of Florida Alumni Association Sarasota Chapter board member
- Reviewed 30+ applications for scholarship
- Awarded $7,000 to 10 Sarasota County University of Florida students
Publications
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An emerging tech sector?
Herald Tribune & GateHouse Media
See publicationInternet company Clickbooth provides a magnet for millennials in Sarasota, Florida.
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Erin Cigich of Clickbooth: On Business Models, Holiday Planning and Data Management
mthink
See publicationThe affiliate marketing industry, like most technology based industries, is constantly evolving at lightning speed. The most successful publishers need a fluid business model that can readily embrace progressive change. While working to scale current profitable campaigns is important, a business model that allocates resources to testing new approaches can allow publishers to beat their competitors to the punch by staying relevant and becoming an influencer in the industry.
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Merchant CMO Tips From Erin Cigich, CEO of Clickbooth
mthink
See publicationIt definitely depends where the brand is in their life cycle. Affiliate network partners should be the driving force purely for traffic, while the agency helps set an overall tone of the advertiser’s creative vision. When agencies and networks coordinate in tandem you historically see great success – ie – deploying email drops on the network side, while an ad agency rolls out a new TV/Radio campaign can 100% help bolster the performance on the network traffic side simply by brand recognition.
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Performance Marketing Trends 2017
mthink Revenue Magazine
See publicationMaximizing the “performance” element of performance marketing requires advertisers to improve value recognition strategies. With near limitless options of measurable data points, the most successful performance marketers are improving the link between customer lifetime value and performance-based advertiser spends.
This alignment should be on the forefront of all performance marketers’ minds. As advertisers redefine “value” and alter performance-based strategies to create improved value…Maximizing the “performance” element of performance marketing requires advertisers to improve value recognition strategies. With near limitless options of measurable data points, the most successful performance marketers are improving the link between customer lifetime value and performance-based advertiser spends.
This alignment should be on the forefront of all performance marketers’ minds. As advertisers redefine “value” and alter performance-based strategies to create improved value alignment, marketers must not forget the most important element of all – CUSTOMERS. After all, consumers drive the performance space and with ever-changing consumer behavior, marketers must keep pace. The digitized world presents the upside of connectedness, but it also requires enhanced device-type user experience optimizations. Connect with customers and utilize your data. Cheers to a record-setting 2017! -
Blue Ribbon Panel: Interview With Erin Cigich
mthink
ASW was a fantastic experience for the Clickbooth team, as usual. It gave us a great opportunity to meet face to face with clients and hear feedback on our Performance Exchange. In fact, our newest release which allows affiliates to run a single offer, a group of offers or the CB Exclusive Offer Blend was a brainstorm from the show.
Other authorsSee publication
Honors & Awards
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Business Observer 40 Under 40
Business Observer
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SRQ Women Who Roar
SRQ Magazine
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#1 in Outcomes Worldwide
Revenue + Performance Blue Book
Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence. -
#1 in Outcomes Worldwide
Revenue + Performance Blue Book
Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence. -
#1 in Outcomes Worldwide
Revenue + Performance Blue Book
Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence. -
40 Under 40, University of Florida
University of Florida
Awarded to 40 University of Florida alumni in good standing for civic or professional achievements and significant impact on industry or field.
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Gator 100 - #17, University of Florida
University of Florida
The Gator100 honors the 100 fastest-growing, Gator-owned or Gator-led businesses in the world. The Gator100 serves not only as a setting where UF's elite entrepreneurs can gather and share their talents and wisdom but as an inspiration to fellow Gators to be a part of this exclusive group.
Perform[cb] ranked 17th on the list of 100.
https://gator100.ufl.edu/about/list -
#1 in Outcomes Worldwide
Revenue + Performance Blue Book
Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence. -
40 Under 40 Honoree - Tampa Bay Business Journal
Tampa Bay Business Journal
Evaluation Criteria:
- Business success (financial results, career growth)
- Community involvement (volunteer work, advocacy)
- Leadership ability (public profile, reputation)
- Influence (impact on the region, on public policy, or on quality of life). -
#1 in Outcomes Worldwide
Revenue + Performance Blue Book
Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence. -
Tampa Bay Business Journal's Best Place to Work - 2018
Tampa Bay Business Journal
Best Places to Work aims to identify the top workplaces in Tampa Bay based on employee feedback.
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#1 in Outcomes Worldwide
Revenue + Performance Blue Book
Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence. -
Florida Trend Best Companies to Work For 2017
Florida Trend
To identify Florida’s best employers, Florida Trend partners with the Best Companies Group, which surveyed firms that chose to participate. Any firm with at least 15 employees in Florida, including firms based outside the state, could participate at no cost.
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Tampa Bay Business Journal's Best Place to Work - 2017
Tampa Bay Business Journal
Best Places to Work aims to identify the top workplaces in Tampa Bay based on employee feedback.
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#1 in Outcomes Worldwide
Revenue + Performance Blue Book
Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence. -
Florida Trend Best Companies to Work For 2016
Florida Trend
To identify Florida’s best employers, Florida Trend partners with the Best Companies Group, which surveyed firms that chose to participate. Any firm with at least 15 employees in Florida, including firms based outside the state, could participate at no cost.
http://www.floridatrend.com/article/20325/best-small-companies -
Tampa Bay Business Journal's Best Place to Work - 2016
Tampa Bay Business Journal
Best Places to Work aims to identify the top workplaces in Tampa Bay based on employee feedback.
-
#1 in Outcomes Worldwide
Revenue + Performance Blue Book
Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence. -
Florida Trend Best Companies to Work For 2015
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BusinessWoman of the Year - 2013
Tampa Bay Business Journal
Erin was selected by a committee, from over 300 nominees as the Tampa Bay Business Journal's Business Woman Of The Year in the Young Category - this was her second time being honored.
http://www.bizjournals.com/tampabay/news/2013/08/23/why-you-need-to-know-the-2013-class-of.html?page=all -
Young Alumni Leader of the Year
University of Florida Alumni Association
Awarded in recognition of outstanding leadership.
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Florida Women's Conference Glass Ceiling Award Recipient
Florida Women's Conference
This award acknowledges women in Florida who:
- Demonstrate leadership excellence
- Maintain a record of accomplishments in areas of expertise
- Bear a record of a steady increase in responsibility with her career
- Exhibit positive influence on those underneath her leadership
- Display integrity and portray highest ethical standard among colleagues and individuals
http://www.floridadiversitycouncil.org/newsletter/2013/firstquarter/?article=womens_conference
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#1 in Outcomes Worldwide
Revenue + Performance Blue Book
Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine…Each year Revenue Magazine conducts the largest research survey in the performance marketing industry to identify the best company that brands, merchants, and agencies should be working with - as chosen by advertisers and publishers in the worldwide performance marketing community.
Methodology:
Revenue Performance's BLUE BOOK Top 20 is not a simple list. Instead, it considers reputation, influence, clientele, popularity, and scale. In addition to the main survey, Revenue Magazine accepts input from its Blue Ribbon Panel of industry experts and their research and aggregation of traffic data and measures of industry influence. -
10 Great Women of Affiliate Marketing
Performance Insider
10 Great Women of Affiliate Marketing - http://performinsider.com/2012/02/10-great-women-of-affiliate-marketing/
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BusinessWoman Of The Year - 2011
Tampa Bay Business Journal
Erin was selected by a committee, from over 300 nominees as the Tampa Bay Business Journal's Business Woman Of The Year in the Young Category.
Organizations
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YPO
Member
- PresentYPO is the global leadership community of more than 29,000 chief executives in 130 countries who are driven by the belief that the world needs better leaders. Each of our members have achieved significant leadership success at a young age. Combined, they lead businesses and organizations contributing USD 9 trillion in annual revenue. YPO members become better leaders and better people through peer learning and exceptional experiences in an inclusive community of open sharing and trust.
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Link Unite
Member
- PresentLinkUnite is a movement aimed at uniting communities and the greatest minds in marketing and wider industries.
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Gulfcoast CEO Forum
Member
- PresentWith a focus on business leadership, the Gulf Coast CEO Forum hosts insightful, informative and leading-edge educational seminars designed to reflect the culture of today's CEO. The need for second-stage companies to exchange information is critical to the learning curve of the CEO in charge. The organization's goal is to fulfill that need well into the future by providing RELATIONSHIPS, IDEAS and SOLUTIONS. www.gulfcoastceoforum.com
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