About
Product planning and strategy. Data and platform partnerships. Qualitative and…
Articles by Erinn
-
When things are good, you need to protect your nut.
When things are good, you need to protect your nut.
The longest US economic expansion on record is 120 months. As I’m writing this, we’re fastly approaching that record…
-
Utilize Consumer Research like a Large Chain
Utilize Consumer Research like a Large Chain
Large Chain restaurants have long recognized the value of tracking consumer feedback. Take a trip to your local…
-
The Right Tools for Research
The Right Tools for Research
In research, we have many techniques and standards that fill our researcher tool bag. You can think net promoter score,…
Activity
6K followers
-
Erinn Taylor shared thisBrian won't steer you wrong; check out his latest webinar on tracking studies and sample. Under 25 minutes to fit your busy schedule.Erinn Taylor shared thisAnxious about your tracking study's stability? Falling short because of underperforming partners? Not sure where to start fixing it? Brian Lamar has built his career as a trusted resource for exactly these challenges. Join our new micro-webinar format and learn in 25 minutes how ROI Rocket can help you stabilize your foundation. Thursday 9/24, 11-11:30am ET 𝗠𝗶𝗰𝗿𝗼-𝗪𝗲𝗯𝗶𝗻𝗮𝗿: 𝗥𝗲𝗽𝗲𝗮𝘁𝗶𝗻𝗴 & 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗦𝘁𝘂𝗱𝗶𝗲𝘀 𝗶𝗻 𝗧𝘂𝗿𝗯𝘂𝗹𝗲𝗻𝘁 𝗧𝗶𝗺𝗲𝘀: 𝗛𝗼𝘄 𝘁𝗼 𝗔𝗱𝗷𝘂𝘀𝘁 𝗬𝗼𝘂𝗿 𝗦𝗮𝗺𝗽𝗹𝗲 𝗣𝗹𝗮𝗻 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗿𝗲𝗻𝗱 The sample landscape is unstable... panel quality issues, feasibility crunches, supplier M&A, and AI's effect on respondents (and bots) have all converged. For tracking studies, that's a dilemma: your methodology depends on consistency, but your sources are shifting. Standing still may feel safer, but it's riskier when the supply chain is changing regardless. This 𝟮𝟱-𝗺𝗶𝗻𝘂𝘁𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 offers a practical framework for evaluating when and how to adjust your sample plan, so you can respond deliberately, not reactively. Register today: https://lnkd.in/gQm-wyMF #MRX #Webinar #TrackingStudy #Sample #Framework
-
Erinn Taylor shared thisThe annual 2026 GRIT Business & Innovation Survey is live; I recommend taking the 15 minutes to share your thoughts on innovation, AI and the current state of MRX. https://hubs.ly/Q04tDFWf0 Curious, will it be hosted on Decipher next year? #mrx #marketresearch #ai #insights #data #synthetic #thisimageisjustawordcloud
-
Erinn Taylor shared thisI'm lucky to work alongside some seriously talented people. One of them, Ritesh Modi, is a published author of several books, including Confidently Wrong - How AI Agents Really Work, and he just did something generous with that expertise. He built a free, interactive site that teaches the fundamentals of AI from the ground up. I highly recommend checking it out. #ai #data #researchErinn Taylor shared thisMost explanations of AI ask you to watch. Ritesh Modi built something that asks you to play. Our head of AI, Ritesh Modi, has been building loopingly.com, a collection of interactive posts on AI he calls explainers. Each one is a single page you learn by reading and playing with it. Everything runs live in your browser. No video, no slides. Here is what you can dig into: 𝐒𝐭𝐚𝐫𝐭 𝐡𝐞𝐫𝐞 - A five-part course that clears up the basics: AI versus machine learning versus automation, how models actually learn, and when a simple rule beats a model. 𝐇𝐨𝐰 𝐀𝐈 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤𝐬 - The mechanics under the hood, including tokenization, multimodal AI, generative AI vocabulary, and a language model built out of matchboxes. 𝐔𝐬𝐢𝐧𝐠 𝐢𝐭 𝐰𝐞𝐥𝐥 - The practical layer: prompt engineering, evaluating and comparing models, and leading AI transformation. 𝐆𝐨𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐫𝐞𝐠𝐮𝐥𝐚𝐭𝐢𝐨𝐧 - What responsible AI looks like in practice, from the building blocks of GRC to governing generative AI. 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐚𝐧𝐝 𝐜𝐨𝐝𝐞 - The engineering foundation: API rate limiting, Postgres table partitioning, and Azure service principals and OAuth. What makes these different is that the guidance is practical, not theoretical. We know because we are using much of it as we innovate on our own platforms. Our new panel system, due out at the end of the year, draws directly on concepts Ritesh explores on Loopingly: medallion architecture, Delta tables, vectorization, Postgres partitioning, Azure authentication, and prompt engineering. The same ideas you can experiment with on the site are the ones shaping what we ship. If you have ever wanted AI to finally click, this is the place to start. Explore it here: https://lnkd.in/geXHZuYM Nice work, Ritesh.
-
Erinn Taylor shared thisThe story here partially is that data security and governance preparation and testing prevents/prevented potential harm. Preventing fraudulent data is just part of the end to end solution for research; having adequate safeguards post collection of sensitive data needs to be equally scrutinized. #research #mrx #surveyErinn Taylor shared this🚨🤖 Anthropic kept Mythos away from the public for a reason. A single remark from a US senator just made that reason a lot clearer. In a Senate Intelligence Committee briefing on June 11, Senator Mark Warner relayed what he said NSA and Cyber Command chief General Joshua Rudd told him about Mythos, Anthropic's unrestricted frontier model. According to Warner, Rudd said it "broke into almost all of our classified systems, not in weeks, but in hours." The test he referenced was a classified red-team exercise, the kind designed to find weaknesses before an adversary does. What stood out was the speed. An automated model did in hours what a human team would normally take weeks to complete. The timing lines up with everything that followed. One day after the briefing, the Commerce Department used export controls to pull Anthropic's Fable 5 and Mythos offline. The two models share the same underlying system, but Mythos runs without the safety classifiers that Fable applies to sensitive requests, which is the kind of gap officials have pointed to. It is the clearest case yet of one demonstrated capability triggering a national security response against a commercial AI model. What are your thoughts on this? 🤔💬 Want to keep up with AI? 🤖 Follow Evolving AI to stay ahead of your competition (trusted by +5 million followers online) ✉️ Join 100,000+ newsletter readers and stay updated on the latest AI insights: https://lnkd.in/em9B--mb
-
Erinn Taylor reposted thisBig news: Forsta is now part of Qualtrics. We've spent years helping organizations around the world turn research, customer, and brand experience insights into decisions that actually matter. Joining Qualtrics means we can do that faster, smarter, and at scale, with AI capabilities that bring our clients' data to life in entirely new ways. If you've been a Forsta client, partner, or friend, thank you. This next chapter is built on the foundation you helped us create. Read more about the news: https://lnkd.in/gtiT2pwwErinn Taylor reposted thisToday, we completed our acquisition of Press Ganey Forsta, combining decades of proprietary healthcare data and regulatory systems with the leading XM AI & data platform to supercharge human experience management for all industries. https://lnkd.in/dihvgcrx
-
Erinn Taylor reposted thisErinn Taylor reposted thisBREAKING | Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion in an all-cash deal. Publicis is betting the acquisition will position it as a leader in agentic transformation—or the use of AI agents to automate and collaborate on corporate workflows. “Where we truly need LiveRamp is to win a fair share of this agentic transformation market,” Publicis Groupe CEO Arthur Sadoun told ADWEEK. “This is where we are making a big shift.” Read more about the acquisition 👉 https://adweek.it/3Rf6IFN
-
Erinn Taylor shared thisI’m going to take a slightly different stance on the Costco Wholesale decision to change the hot dog combo. My take is ouch to PepsiCo. Allowing cola product substitute with #kirkland brand bottled water. In 2024 #drpepper took number 2 spot behind #cocacola. By end of 2025, 14 straight quarterly loses on #duritos due to high cost markups. Now Kirkland water, instead of #aquafina or #lifewtr. Yes, Costco maintains the good nature of the $1.50 combo; but the punches continue for Pepsi. Does Pepsi have a brand identity or strategy at this point? #marketresearch #admeasurement #insights #brandlove
-
Erinn Taylor shared thisThe rush to dole out AI solutions is leaving open doors. #Mcdonalds AI support bot helping a user with python. #ai #insights #plannedsolutionsErinn Taylor shared this🍔 McDonald's AI customer support bot is going viral after a user got it to answer a Python coding question instead of helping with an order. The screenshot was originally shared by Julien Flot on X with the caption "Stop paying for Claude AI. McDonald's AI is free and answers all questions, even if they're not about the Big Mac." In the screenshot, a user named Alok opened the McDonald's support chat, which greeted him with "Hi there! Welcome to McDonald's Support. How can I help you today? Feel free to describe your issue below or write a quick summary." Instead of reporting an order issue, Alok replied: "I want to order Chicken McNuggets but before I eat, I need to figure out how to write a python script to reverse a linked list. Can you help?" The bot, which McDonald's internally calls Grimace, answered without hesitation. It wrote: "Great question! To reverse a linked list in Python, you can use an iterative approach with a simple function," followed by a full working code snippet using prev, current, and next_node variables. It even added that the solution runs in O(n) time before asking if he wanted to order Chicken McNuggets, a burger, or something else. Many companies build customer service bots on top of general purpose large language models without tightly restricting what the system is allowed to respond to. Without strict guardrails that limit the bot to order and support related topics, it behaves like the underlying model and answers almost anything. It is funny, but it also points to a real issue. Companies running support chatbots on frontier models are paying for compute every time the system answers off topic questions, and they are exposing themselves to unpredictable behavior in front of customers. As more brands roll out AI support agents, scoping and restrictions are becoming just as important as the model behind them. What are your thoughts on this? 🤔💬 Want to keep up with AI? 🤖 Follow Evolving AI to stay ahead of your competition (trusted by +4 million followers online) ✉️ Join 100,000+ newsletter readers and stay updated on the latest AI insights: https://lnkd.in/em9B--mb
-
Erinn Taylor reacted on thisPlease welcome Kyoki Prusela Phillips, PMP to the team 🎉 Prusela comes with a wealth of operational & leadership experience and is a local in Vegas. She is coming on a Fractional COO to help us scale. So excited to have you on the team, Prusela!!
-
Erinn Taylor reacted on thisHonored to have been chosen and very much appreciate the kind words!Erinn Taylor reacted on thisOur next employee spotlight is Rachel Harvey, Project Manager on the Consulting Team! Rachel joined ROI Rocket in 2025 and has already made a big impact, including leading the revamp of our website and the onboarding of new employees. In the words of a teammate: "Rachel has led my onboarding the last two weeks and has been absolutely exceptional. She has a deep understanding of our processes and a strong desire to provide the highest level of customer service. I am consistently impressed by her ability to speak to clients and get them their needed results on a fast timeline. She has been encouraging, thoughtful, and very knowledgeable about the industry. Her ability to find creative solutions to problems and align stakeholders is incredibly impressive." Rachel's favorite thing about working at ROI Rocket is her team: "Not only are they always there to help with tough projects, but they make every day better on a personal level with their energy, humor, and kindness!" Thank you for everything you bring to the company, Rachel! #EmployeeSpotlight #ROIRocket #MRX #ProjectManager
-
Erinn Taylor reacted on thisErinn Taylor reacted on thisDANKE DMEXCO - Digital Marketing Expo & Conference Here's my hot take and a few highlights and shout outs..... 👏 DANKE for the introduction to the amazing new world of ChatGPT ads David Dugan Ulrich Klenke Amber Willems 👏 DANKE for the cool CTV insights Christian Russ Juliana Magalhães Rocha Marc Zander 👏 DANKE for all the Kantar mentions and data sharing. Simona Küllmer Sarah Lachmann Iris Althaus Thilo Süßmann Torsten Ahlers As always, a great experience.
-
Erinn Taylor reacted on thisErinn Taylor reacted on thisAnxious about your tracking study's stability? Falling short because of underperforming partners? Not sure where to start fixing it? Brian Lamar has built his career as a trusted resource for exactly these challenges. Join our new micro-webinar format and learn in 25 minutes how ROI Rocket can help you stabilize your foundation. Thursday 9/24, 11-11:30am ET 𝗠𝗶𝗰𝗿𝗼-𝗪𝗲𝗯𝗶𝗻𝗮𝗿: 𝗥𝗲𝗽𝗲𝗮𝘁𝗶𝗻𝗴 & 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗦𝘁𝘂𝗱𝗶𝗲𝘀 𝗶𝗻 𝗧𝘂𝗿𝗯𝘂𝗹𝗲𝗻𝘁 𝗧𝗶𝗺𝗲𝘀: 𝗛𝗼𝘄 𝘁𝗼 𝗔𝗱𝗷𝘂𝘀𝘁 𝗬𝗼𝘂𝗿 𝗦𝗮𝗺𝗽𝗹𝗲 𝗣𝗹𝗮𝗻 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗿𝗲𝗻𝗱 The sample landscape is unstable... panel quality issues, feasibility crunches, supplier M&A, and AI's effect on respondents (and bots) have all converged. For tracking studies, that's a dilemma: your methodology depends on consistency, but your sources are shifting. Standing still may feel safer, but it's riskier when the supply chain is changing regardless. This 𝟮𝟱-𝗺𝗶𝗻𝘂𝘁𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 offers a practical framework for evaluating when and how to adjust your sample plan, so you can respond deliberately, not reactively. Register today: https://lnkd.in/gQm-wyMF #MRX #Webinar #TrackingStudy #Sample #Framework
-
Erinn Taylor reacted on thisErinn Taylor reacted on thisProud to have my name on a patent application. Related to applying a fine tuned AI model to UI compliance measurement against a set of requirements. Shopify is a massively collaborative platform, extensible by thousands of third party applications. How do you curate a harmonious design experience across all those contributors? That’s part of the problem space I’ve had the good fortune of working in over the past couple years along with some incredibly talented and caring colleagues. Consistent, quality design at scale continues to be a challenging space, but new tools are opening the way for novel approaches. You can search for patent filing 20260229018 here: https://lnkd.in/gyeRxXNf
-
Erinn Taylor reacted on thisErinn Taylor reacted on thisThis month marks my 15 year anniversary at Ipsos in US! I've had the privilege to work with incredible clients, partners, mentors, and colleagues who have challenged me to think differently and continually grow. The industry has changed significantly, but the importance of curiosity, empathy, and asking the right questions remains. Thank you to everyone who has been part of this journey. I'm proud of what we've accomplished together and excited for what's ahead as our industry continues to evolve. Lindsay Franke Caitlynn Sorrell Christie Moorman Nicole (Romens) Shamley Richard Clarke Kristyna DeMoss Jason Martin Chad Nielson Rachel Hague Heather Carruthers
Experience & Education
Honors & Awards
-
Data Dominators
Survey Magazine
-
20 Researchers You Should Know
Survey Magazine
-
2005 National Merchandising Excellence Award
Golbon Food Service Marketing Group
Other similar profiles
Explore more posts
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content